On Our Radar

[VIDEO] Does Your Conference Networking Elevator Pitch Pass "The Mom Test"?

When you're at a conference, how can you make the most of your networking?

In order to make valuable connections, it is crucial to make sure that the conversations your prospects have with you are memorable.

To do this, be sure to come to the...

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Projected Rise of Programmatic Direct

MediaRadar’s recent report on Consumer Advertising Trends, showed a 12% decrease in the number of programmatic advertisers Q1 YOY (2016-2017), from 45,008 in 2016 to 39,415 in 2017.

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4 Surprising Vertical Video Stats

Vertical Video is changing the ad landscape. Here are a few surprising numbers around Vertical Video's impact. 

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The Rise of Email

Digital advertisers are becoming more and more critical in their audience targets as well as their ad location. Concerns around brand safety have clearly altered digital spend patterns, as has a shift in targeting strategy. Rather than trying to...

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5 Hacks to Keep Your Contact Data Clean (Number 5 is our Favorite)

The hard truth: if your sales leads haven’t been updated in the last 12 months, most of them are worthless

Thomson Reuters estimates that 70% of contact data is outdated after only a year. Investing in cleaning your list regularly can keep your...

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3 Reasons Why Niche Print is on the Rise

In an era of digital and online advertising, it is no secret that print has certainly struggled with declining page counts. But the idea that all areas of print have declined is mistaken. In fact, large companies like L’Oreal, Pfizer, and P&G...

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5 Field Tested Ways to Become a Better Sales Leader

Once upon a time when I was an individual contributor, I earned Sales Rep of the Year. 

It was an incredible honor and one that I had been working towards and focusing on with every passing quarter. 

As I stood on stage to accept my award, I...

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2017 Programmatic TV Summit - Highlights & Video

The way consumers view television is changing. This should come as no surprise, especially considering the recent troubles ESPN faced in regards to cord cutters. With more and more viewers moving to OTT, advertisers are facing a challenge, how to...

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Saddle Up for Scottsdale! 2017 AHP Equine Media Conference Recap

 

Last week MediaRadar saddled up and headed to sunny Scottsdale, Arizona for the 2017 AHP Equine Media Conference! Year after year, this event continues to be advantageous for bringing together equine media members from across the country.

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8 Easy Ways to Make Conferences Work For You

As an ad sales executive, conferences are a “no-brainer” way to meet prospects.

Whether you are attending a training event, participating as a vendor, sponsor or even if your company is hosting the event, there are always great opportunities to...

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