On Our Radar

Native Spotlight: A Hershey's Halloween

Need another reason to love chocolate? Hershey’s new native advertising campaign depicts family-first values with DIY Halloween projects. See how parents can capitalize on fun, holiday moments with their children, make memories and celebrate with...

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Sell Beyond Your Network

MediaRadar just released our latest trend report—Learn to Sell a Cross-Platform Experience. Get a bird’s eye view of the landscape. Determining the best cross-platform package for each brand, can be a challenge. Get important insight into the...

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OTT Platforms Leverage Digital Media and TV to Promote Programming

Over-the-Top or OTT content accounts for 52% of HH viewing according to NDP Group, a consumer spending tracking service. Due to the success of this growing media platform, we wanted to see where the major OTT platforms are diversifying their...

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Ready To Take On Mobile?

What ad sales trend is gaining the most momentum in B2B? Mobile ads. Is mobile part of your media ad sales pie? If not, you’re falling behind.

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The Native Underdogs

What do Purell, BP and Alarm.com have in common? They’ve all launched native ads in the last month for the first time!

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The Best Sales Advice

What’s the best ad sales advice in the digital age? Sell across media platforms!

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Native: The Antidote to Ad Blockers

Native is a knockout! It’s the power play in Chess that gives publishers more ad dollars and marketers more awareness.It’s also changing our perception of media by blurring the lines and the black and white reality between editorial content, in...

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Prevalence of Political Ads as #Elections2016 Heat Up

Trump’s digital ads have skyrocketed in the last month; although, Hillary still leads with a more sophisticated digital media plan executed across a diverse portfolio of websites.

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Job Search and Networking Advice For Those in the Media Industry

Today’s employment market in media is mercurial, with turnover ranging from 40-80% per year in most media companies.  Don’t get discouraged or dissuaded if you’ve been let go recently. Spend some time outlining your resume, creating a plan of...

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Sell Smarter: Why Accurate Contact Lists Matter

The hard truth: if your sales leads haven’t been updated in the last 12 months, most of them are worthless. Thomson Reuters estimates that 70% of contact data is outdated after just a year. Investing in proper list maintenance can keep your...

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