Q4 2023 12 for ‘24 – Retail Media Networks

MediaRadar kicks off its 12 for 24 blog series as 2023 comes to a close with retail media networks. Advertisers are increasing ad investment with key retail media networks.

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OTT Ad Spend is in a Slump

Despite a year of softened OTT ad spend, over $1 billion has been invested across six leading platforms. Undoubtedly, the media remains indispensable for establishing connections with streaming-first audiences.

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Taylor Swift’s NFL Appearances Could Drive Billions

Taylor Swift's emergence as a football fan expands NFL's female viewership. This impact will likely influence brands to develop ads appealing to both male and female viewers.

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OTC Cough & Cold Ad Spending Cools Off Despite Illness Season

OTC cold and cough brands have reduced ad spend heading into the winter illness season. Will they ramp up to combat symptoms and capture consumer attention?

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MediaRadar Acquires Kantar Group’s Vivvix to Offer a Comprehensive View of the Advertising Industry

Transaction combines complementary services to empower media sellers, brands, and agencies with broad market intelligence for confident decision-making

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Grocery Wars: Instacart and Competitors Battle for Online Grocery Delivery Dominance

The online grocery wars highlight the massive growth happening in this market as consumers' ordering and delivery behaviors shift.

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Programmatic Advertising in 2023: Who’s Buying and Why It Matters 

Programmatic spending continues to dominate digital ad space. Find out which advertisers are leaning into ad tech and why it matters.

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Driving Success in 2024 Begins Now

This blog outlines three key ways sales teams can plan and optimize their 2024 strategies to enter Q1 equipped to close more deals and hit their goals.

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Exhibitor Events Trends: Forging Connections, Insights, and Brand Visibility

In a fast-paced digital era, where virtual interactions dominate the day-to-day, in-person events still reign supreme in revenue generation for B2B sales teams.

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