Trend Reports

How Vertical Video Is Changing The Mobile Ad Landscape

Vertical video advertising is on the rise, as advertisers continue to seek effective techniques for reaching their target audience.   

MediaRadar studied Vertical Video and learned some key insights:

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5 Easy Ways to Build Business For Your Agency

As an agency salesperson, building relationships and gaining the trust of your prospects is crucial to closing the deal.

To help you, we've compiled our best relationship-building strategies and tactics into a quick reference guide.

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Consumer Advertising - Maximizing Impact

Consumer advertising is shifting, as the digital landscape evolves, so too do advertising strategies. In both print and digital, advertisers are searching for channels through which to reach select audiences with impactful marketing.

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What's Trending in B2B

B2B publishing is transforming with the introduction of new advertising formats, ad types, and methods of buying and selling ad space. 

MediaRadar studied current B2B ad sales trends and learned some key insights:

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Leaders and Lessons in Native Advertising

MediaRadar's Native Trend Report

Last year brought about an increase in adoption and demand for Native advertising but also left many wondering how to leverage custom content to get an edge over other advertisers. With renewal rates averaging 33%...

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The Evolution of B2B

LEVERAGE THESE ACTIONABLE INSIGHTS

The market is trending up. B2B publishing has transformed immensely in the last two years with native, mobile and video ads. Download now to see year-over-year trends and the BIG changes from 2016.

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Learn to Sell a Cross-Platform Experience

AD SALES TIPS BEYOND LINEAR TV

How many advertisers have already made the leap to cross-platform? What percent are scaling ads across digital and TV? Or placing ads on TV-owned websites? In the first half of 2016, there were 49,305 digital...

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Digital Trends for Political Campaigns in 2016

THE CLIMAX OF DIGITAL ADVERTISING

Whether you’re a consumer-focused or B2B publisher, there is significant opportunity for programmatic and digital ads in the 2016 presidential campaign. 

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Programmatic for B2B

GETTING STARTED AND MAINTAINING QUALITY 

What is programmatic advertising? And more importantly, how do I sell it, and is it worth it for a niche B2B publisher?

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The Impact of the FTC's Guidelines for Native Ads

PUBLISHERS MUST BE COMPLIANT

  • Q: Who is impacted by the FTC's new guidelines?
  • A: All websites selling native!

In December of 2015, the FTC announced a set of rules for publishers to help standardize native advertising and prevent consumers from...

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ABOUT

The data we collect and analyze can be used to share insights, reveal marketing strategy across hundreds of industries and companies, and shed light on advertising trends.
Our advertising and publishing insights are a trusted standard, used by the biggest and most respected media brands like The New York Times, Advertising Age, Adweek, Business Insider, and dozens more. If you’re a member of the media and would like data for a story, submit your inquiry or call Jaci Hoffmann at 646.652.7000 Ext. 714.
    

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