Trend Reports

Programmatic Advertising: What do you Need to Know?

Understand how programmatic advertising works, and how you can make it work for you!

MediaRadar’s Programmatic Advertising: What do you Need to Know white paper will show you how programmatic advertising has developed over the years and how you...

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5 Questions to Ask Before Choosing an Ad Sales Intelligence Tool

For any media sales professional, an ad sales intelligence tool is a critical asset to have. Read More ›

Ultimate Guide To Growth for Agencies

Growth is an essential part of any successful agency. Unfortunately, growing your agency can be a bit time-consuming without the right preparation and tools. Read More ›

Which Advertisers Spend the Most in Digital in Q4?

See which brands are big Q4 Spenders. Are they buying with you? MediaRadar’s Peak Spend Report will show you which consumer categories spend the most in Q4.  Read More ›

How Vertical Video Is Changing The Mobile Ad Landscape

Vertical video advertising is on the rise, as advertisers continue to seek effective techniques for reaching their target audience.   

MediaRadar studied Vertical Video and learned some key insights:

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5 Easy Ways to Build Business For Your Agency

As a new business professional, building relationships and gaining the trust of your prospects is crucial to closing the deal.

To help you, we've compiled our best relationship-building strategies and tactics into a quick reference guide.

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Consumer Advertising - Maximizing Impact

Consumer advertising is shifting, as the digital landscape evolves, so too do advertising strategies. In both print and digital, advertisers are searching for channels through which to reach select audiences with impactful marketing.

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What's Trending in B2B

B2B publishing is transforming with the introduction of new advertising formats, ad types, and methods of buying and selling ad space. 

MediaRadar studied current B2B ad sales trends and learned some key insights:

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Leaders and Lessons in Native Advertising

MediaRadar's Native Trend Report

Last year brought about an increase in adoption and demand for Native advertising but also left many wondering how to leverage custom content to get an edge over other advertisers. With renewal rates averaging 33%...

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The Evolution of B2B

LEVERAGE THESE ACTIONABLE INSIGHTS

The market is trending up. B2B publishing has transformed immensely in the last two years with native, mobile and video ads. Download now to see year-over-year trends and the BIG changes from 2016.

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ABOUT

The data we collect and analyze can be used to share insights, reveal marketing strategy across hundreds of industries and companies, and shed light on advertising trends.
Our advertising and publishing insights are a trusted standard, used by the biggest and most respected media brands like The New York Times, Advertising Age, Adweek, Business Insider, and dozens more. If you’re a member of the media and would like data for a story, submit your inquiry or call Jaci Hoffmann at 646.652.7000 Ext. 714.
    

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