On Our Radar

Native Spotlight: A Hershey's Halloween

Need another reason to love chocolate? Hershey’s new native advertising campaign depicts family-first values with DIY Halloween projects. See how parents can capitalize on fun, holiday moments with their children, make memories and celebrate with...

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OTT Platforms Leverage Digital Media and TV to Promote Programming

Over-the-Top or OTT content accounts for 52% of HH viewing according to NDP Group, a consumer spending tracking service. Due to the success of this growing media platform, we wanted to see where the major OTT platforms are diversifying their...

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Ready To Take On Mobile?

What ad sales trend is gaining the most momentum in B2B? Mobile ads. Is mobile part of your media ad sales pie? If not, you’re falling behind.

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The Native Underdogs

What do Purell, BP and Alarm.com have in common? They’ve all launched native ads in the last month for the first time!

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The Best Sales Advice

What’s the best ad sales advice in the digital age? Sell across media platforms!

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Native: The Antidote to Ad Blockers

Native is a knockout! It’s the power play in Chess that gives publishers more ad dollars and marketers more awareness.It’s also changing our perception of media by blurring the lines and the black and white reality between editorial content, in...

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A Recap of Auto-Play Videos as told in The Wall Street Journal

We recently spoke with the Wall Street Journal about the upward trend of auto-play videos now seen on 88% of top websites. As the article explains, this is taking a page from Facebook's playbook and not YouTube's. Auto-play videos play automatically...

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A Response to Brian Colbert’s Native Advertising Op-Ed in Digiday

Brian Colbert’s op-ed in Digiday about defending native advertising’s premium value gets the message right: if publishers get caught up in the hype, native’s value could go the way of the banner – and take a lot of hard-won brand trust with it. Just...

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Marketers in Many Verticals Are Choosing Native

With comedian John Oliver’s tasteful takedown of native advertising still ringing in the ears of many digital advertisers and publishers, many have been wondering how common native advertising is today. Our recent native advertising research shows...

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B2B Publishers Embracing Programmatic

Last week AOL reported in AdWeek that 92% of marketers polled at Fortune 1000 companies said they already buying ads programmatically. They went further to report that their own quarterly revenues were up 20%, attributing the gain to the growth of...

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