Digital Content Next - Mobile is changing the way we consume video online. No, this doesn’t just mean that they are watching more video on mobile. Mobile viewing behavior is impacting a lot more than you might imagine. In fact, MediaBrix ran an...Read More ›
BizReport - MediaRadar's new 'Consumer Advertising Report' reveals that 5,000 fewer advertisers purchased programmatic ads in the first quarter of 2017 compared with the same period in 2016 - a 12% YoY decrease.
According to Todd Krizelman, CEO of...Read More ›
OnlineVideo - Are the glory days of programmatic advertising already over? Advertising intelligence company MediaRadar released a Q1 2017 trend report showing that the number of programmatic advertisers dropped by 12 percent year-over-year. The...Read More ›
BizReport - It will likely come as no surprise that the print ad spend continues to decline (6% decrease Q1 2016 vs. Q1 2017), but it may surprise some to see how the programmatic space has changed. According to the report, programmatic buyers are...Read More ›