Newsroom

Consumer publishing is changing: Which methods are working best?

Digital Content NextWith the introduction of new advertising formats, ad types, and methods of buying and selling inventory, consumer publishing is undergoing some big changes. To get a closer look in order to see what is working, we at...

Read More ›

How Quartz achieved a 90 percent renewal rate for branded content

DigidayPublishers’ branded-content campaigns have painfully low renewal rates. One way Quartz has managed to buck that trend is by giving technology insights and research to agencies and brands.

To formalize this approach, Quartz launched...

Read More ›

Advertisers rush back to YouTube

The Sun Daily - NEW YORK: YouTube was rocked earlier this year when it suffered a mass boycott by brands concerned about their ads appearing next to inappropriate content, but the latest data suggests advertisers are using the video platform as...

Read More ›

Advertisers rush back to YouTube

WARCNEW YORK: YouTube was rocked earlier this year when it suffered a mass boycott by brands concerned about their ads appearing next to inappropriate content, but the latest data suggests advertisers are using the video platform as never before.

Read More ›

Advertisers Flood Back To YouTube After Boycott

BandT - It appears some of the planet’s biggest advertisers are prepared to forgive and forget after the recent boycott of Google’s YouTube following-on from revelations pre-roll ads were being shown next to, and supporting, hate and racist...

Read More ›

Study: YouTube brand safety woes in the rearview as advertiser presence surges

MarketingDiveBig-name brands including Walmart and Procter & Gamble have remained firm in staying off of YouTube until it can provide more concrete brand safety assurances, but the new MediaRadar research suggests that even some of the...

Read More ›

YouTube's advertiser count up 134% since Jan.

IAB SmartBrief - YouTube's Google Preferred program attracted 508 advertisers in June, up 134% from January, before the platform's brand-safety controversy, per MediaRadar. The study found that the number of days brands are running ads on Google...

Read More ›

Google Preferred Advertisers Return To YouTube Months After ‘Adpocalypse’

TubefilterFour months after the YouTube ‘Adpocalypse’, when more than 250 brands pulled ads from YouTube after discovering that they had run alongside videos promoting extremism, it looks like major marketers have returned to the platform in...

Read More ›

Adpocalypse? What Adpocalypse? YouTube’s Ad Sales Bounce Back

OnlineVideoThe site that made brand safety a major concern for the entire online video ad industry has shown how to deal with brand safety issues.Earlier this year, YouTube experienced some well-documented problems with brand safety...

Read More ›

Months Removed From a Brand-Safety Boycott, YouTube Is Winning Over Top Advertisers Again

AdWeekFour months after more than 250 brands pulled their advertising from YouTube because ads were appearing next to extremist content, the site’s top-spending marketers are running video ads again, according to new research from ad-sales...

Read More ›

ABOUT

The data we collect and analyze can be used to share insights, reveal marketing strategy across hundreds of industries and companies, and shed light on advertising trends.
Our advertising and publishing insights are a trusted standard, used by the biggest and most respected media brands like The New York Times, Advertising Age, Adweek, Business Insider, and dozens more. If you’re a member of the media and would like data for a story, submit your inquiry or call Jaci Hoffmann at 646.652.7000 Ext. 714.
    

About

Staying on the forefront of the publishing, advertising & marketing industries.

Subscribe to the Newsroom!