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    How Data Science Is Helping Brands And Publishers Read More

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    YouTube Is Winning Top Advertisers Again, Months After A Brand-Safety Boycott Read More

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    YouTube Ad Scandals Caused 5% Of Top Advertisers To Leave, Says Analytics Firm Read More

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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

18 October 2017 | Ross Benes

Brand Safety

‘Our president is often not brand-safe’: Why publishers struggle to monetize the Trump bump

Digiday- Viral stories about Donald Trump are great for comScore bragging rights, but they can be difficult for publishers to monetize.

It’s a sign of the times that advertiser demands of brand safety sweep up news

18 October 2017 | Lucia Moses

Autoplay

The rise (and fall) of autoplay video, in 5 charts

Digiday- You can’t browse the internet too long without running into an autoplay video ad. So ingrained (and derided) have autoplay video ads become that the leading browsers are cracking down. Apple is updating its

17 October 2017 | Todd Krizelman

Native Advertising Programmatic Advertising Programmatic Native

The state of programmatic native in 2017

DCNOver the past year, advertisers have devoted more dollars to programmatic native than ever before. And it’s easy to see why. Programmatic native gives native scale, while bringing more efficiency and

5 October 2017 | Christina DesMarais

MediaRadar Tips

28 Easy Habits These High Achievers Practice Every Day

IncHigh achievers don't get to the top by behaving like everyone else. One thing they typically have in common: Consistently practicing the right habits, every single day. Here are the simple routines more than