Newsroom

Shoppers still aren't going to Target, despite the retailer's big marketing push

 

CNBCTarget shares fell nearly 6 percent on Wednesday, as a massive marketing push and spike in digital sales weren't enough to make up for fewer shoppers visiting its stores.

Despite ramping up the amount of advertisements that spoke...

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Is it good business for your native ads to comply with FTC guidelines?

Digital Content Next - It’s been a little over a year since the FTC published guidelines for native advertising. In just 12 months this has led to a significant shift in how native or sponsored content has been implemented. In our original...

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Programmatic Native Ads Are Growing—But Banner Habit Is Hard to Break

The Wall Street Journal - Every other day it seems that a new online publisher is promising to reinvent digital advertising, amid cries from industry luminaries that online advertising—particularly on mobile—is broken.

Thus, it seems fair to...

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Amazon takes the lead in OTT advertising with 'The Man in the High Castle' at the forefront

The DRUMFor the end of December, Amazon was in the lead for advertising the most number of TV shows. Here's the full analysis.

KEY FINDINGS:

  • Amazon advertised the highest number of TV shows with 16. The most prevalent of these was The Man in...
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Facebook to start testing mid-roll video ads

CYNOPSISGood morning. It’s Tuesday January 10, 2017 and this is your first early morning digital briefing.

Yahoo Finance has reported that Brick and Mortar retail stores like JC Penney, Sears and Macy’s were taking a hit with online holiday...

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Retail Holiday Sales Rise, But 2017 Won't Be Rosy For All

AdvertisingAge - Don't be fooled by rosy retail holiday sales reports. It's true that the sector finished well, but not everyone benefited—e-commerce was hot and there were pockets of strength among retailers like Gap and American Eagle. But...

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Why Uncertainty Means Just One Thing To Entrepreneurs: Opportunity

Forbes - The biggest threat to business confidence, growth and prosperity is economic uncertainty; at least that’s what the business media headlines would have us believe. They have described business confidence as fragile, and further weakened...

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Medium Pins The Perp: Ad-Supported Publishing

AdExchanger - Platforms, which are highly scalable and rely on others' content, were supposed to have it easier than publishers. But on Wednesday, Medium laid off a third of its staff, a total of 50 people.

CEO Ev Williams explained that the...

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The Turbulent State (And Future) Of Native Advertising

[A]List Marketing - Native advertising, although not a new concept, is struggling to find its place in a time of fake news, distrust of the media and strict FTC regulations. As consumers crave authentic information on the internet, brands are...

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Amazon's holiday dominance solidified by last-minute shoppers

CNBC - A last-minute push in orders made through Amazon's Prime Now service helped the online retailer recover the ground it lost to bricks-and-mortar competitors earlier in the season and maintain its dominant market share from the 2015 season.

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Agency entrepreneur Gary Vaynerchuk buys women's lifestyle publisher

MarketingDIVE - 

  • In what's the latest sign that marketing and publishing roles are converging, agency entrepreneur and co-founder of VaynerMedia Gary Vaynerchuk has acquired PureWow, a digital publisher geared toward Gen X and older millennial...
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Native ad renewal rates disappoint

MarketingDIVE -

  • MediaRadar reports that native ad renewal rates from 2016 hit only 33%, with 20% of advertisers using the format posting renewal rates below 20%, according to MediaPost.
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Amazon Increased Holiday TV Ad Spend by 76 Percent

Response Magazine - SEATTLE – Amazon increased spending in linear TV ads by 76 percent and digital by 224 percent – the biggest increases in each area year-over-year, according to The MediaRadar Trend Report, which examined holiday advertising...

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What's NOT going to happen in 2017

Digiday - It’s predictions season in medialand, and there is no shortage of rose-colored takes at where the industry is going in 2017.

We’re going the other way.

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Native Ad Renewals At 33% In 2016

MediaPost - Despite steep advances in the native advertising space, renewal rates for such ads were at 33% in 2016, according to MediaRadar.

Thousands of publishers sold native ad spots in 2016. As users become banner-blind and annoyed at pre-roll...

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