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    TV Networks Sign Up For MediaRadar Ad Data Read More

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    How Data Science Is Helping Brands And Publishers Read More

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    YouTube Ad Scandals Caused 5% Of Top Advertisers To Leave, Says Analytics Firm Read More

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    This Tool Aims to Help Sales Teams Build Better Pitches This Upfront Read More

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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

1 December 2017 | Seb Joseph

youtube

Brands Talk Tough With YouTube, But Aren’t Likely To Walk

Digiday - The fear and disappointment that gripped brands in the wake of the brand-safety crisis on YouTube in March has been replaced with pragmatism and caution in the latest one.

28 November 2017 | Todd Krizelman

Brand Safety

How to tackle brand safety in programmatic, according to GroupM, Vox Media, The Trade Desk, LinkedIn, and Sizmek

DCN- From YouTube to Facebook, brands are more concerned than ever that their ads are being displayed next to offensive content. This is especially in the light of the most recent YouTube scandal. As a result, some

27 November 2017 | Casey Welton

Advertising Trends

Time Inc. and Meredith Merger Raises Important Questions for Magazine Media

Folio- 2017 is ending with a bang in magazine media. Maybe even a metaphorical big bang, as the wave of consolidation this year is forecasting a future of change that is unprecedented for this industry. In other

27 November 2017 | Seb Joseph

Digital Advertising

The State Of Digital Advertising Strategies, In 4 Charts

Digiday - Trust, safety and the pursuit of transparency in online media have been top of mind for marketers this year. From Procter & Gamble’s crackdown on wastage in its media buys, to question marks over the

21 November 2017 | Christina DesMarais

MediaRadar Tips Sales Tips

24 CEOs And Execs On The Daily Habits That Made Them Successful

Business InsiderEver wonder what sets highly successful people apart?

I've polled countless executives and entrepreneurs about the things they're doing every day which help them succeed, and it's not rocket

21 November 2017 | Jon Lafayette

Advertising Trends MediaRadar Announcement

TV Networks Sign Up For MediaRadar Ad Data

B&C - After expanding its advertising intelligence capabilities a year ago to include linear TV, MediaRadar says it has signed up more than 40 new television customers.

Among subscribing to MediaRadar in the past 12

13 November 2017 | Troy Dreier

Brand Safety

Programmatic Needs to Win Back Advertisers’ Trust; Here’s How

OnlineVideo.Net - Joe Barone has had a lot of “you mean to tell me” meetings with clients. These are the ones where clients sputter, “You mean to tell me I’ve been wasting half my money for five years?” Barone is

8 November 2017 | Christina DesMarais

24 Simple Daily Habits These High Achievers Swear by for Their Success

Inc.- Ever wonder what sets highly successful people apart? I've polled countless executives and entrepreneurs about the things they're doing every day which help them succeed, and it's not rocket science. In fact,