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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

31 January 2018 | Tim Cross

Advertising Trends

After Facebook's News Feed Changes, What's Next For Publishers?

Video Ad News - Facebook’s announcement a few weeks ago that it plans to put more content from friends and family into users’ news feeds will have forced many digital publishers to reassess their social strategies.

19 January 2018 | Kelly Liyakasa

TV Advertising

Automation Helps Niche TV Network Reelz Navigate The Cross-Screen Ecosystem

Ad Exchanger: Reelz, an independent cable and satellite TV network, combines technology and direct sales to compete with larger media conglomerates.

17 January 2018 | David Cohen

Advertising Trends

The Ad Community's Reaction to Facebook's News Feed Algorithm Change

AdweekFacebook’s announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and others in the sector—and most of that reaction hasn’t been

17 January 2018 | MediaRadar

MediaRadar Announcement

MediaRadar Announces Long-Term Partnership with Frontier Capital

NEW YORK, NY—January 16, 2018—MediaRadar, the leading advertising intelligence company, and Frontier Capital, a Charlotte-based growth equity firm focused exclusively on software and tech-enabled business services

21 December 2017 | David Kirkpatrick

Digital Advertising Advertising Trends Ads.txt

Study: Only 20% of publishers' websites use ads.txt


Marketing Dive: While ads.txt and other measure being taken by digital marketers this year have suggested a more concerted effort to address fraud, the MediaRadar report highlights how fighting fraud can only be

20 December 2017 | Emily Tan


Errors in ads.txt 'costing 15% of publishers money'

Campaign- Ads.txt, launched by IAB Tech Labs to combat ad fraud, is a simple text file that publishers host on their sites listing all the suppliers that are authorised to sell inventory on their behalf. 

20 December 2017 | Ronan Shields


A look at ads.txt adoption, its benefits, and the challenges ahead

The Drum - The introduction of ads.txt by the IAB Tech Lab this year is arguably one of the key breakthroughs to repair trust in digital advertising in 2017, a sector that remains buoyant in terms of growth, but is

20 December 2017 | Tanya Dua

The Google-backed ads.txt initiative to clean up digital advertising still hasn't caught on

BusinessInsider- Ads.txt has been billed a high profile, potentially high impact effort to clean up digital advertising. But it's been moving in slow motion.

Large brands, publishers, ad agencies, ad tech middlemen,