Newsroom

Programmatic and Addressable TV Spend Rising, Still a Small Part

OnlineVideo.netIt all depends on how you look at it. Programmatic TV ad spending will rise by 75.7 percent this year, growing to $1.13 billion, reports research company eMarketer. It will grow another 85.2 percent in 2018 and 82.1 percent in...

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YouTube boycott fervor cools, but P&G, Walmart still stay away

MarketingDiveThe YouTube boycott initially seemed like more of a PR problem for the platform and for Google than a major hindrance to revenue, but it did cost YouTube 5% of its top North American advertisers at its peak. The fact that some...

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Publishers Shift Focus To Vertical Video

Digital Content NextMobile is changing the way we consume video online. No, this doesn’t just mean that they are watching more video on mobile. Mobile viewing behavior is impacting a lot more than you might imagine. In fact, MediaBrix ran an...

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MediaRadar: Programmatic purchases down, native up

BizReportMediaRadar's new 'Consumer Advertising Report' reveals that 5,000 fewer advertisers purchased programmatic ads in the first quarter of 2017 compared with the same period in 2016 - a 12% YoY decrease.

According to Todd Krizelman, CEO of...

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Flexing Digital Muscles

DMN - I guess the lengthy downtime around Independence Day is over, because a slew of news hit the desk this week, including — from a number of source — commentary about a sharp decline in the programmatic market. 

The original source seems to...

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Report: Native ad buying surges 74%, programmatic slips 12%

Marketing LandAccording to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. Conversely, native ad placements have surged during the same time period. And...

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Programmatic Is Down, Native Is Up: MediaRadar on Q1 Ad

OnlineVideoAre the glory days of programmatic advertising already over? Advertising intelligence company MediaRadar released a Q1 2017 trend report showing that the number of programmatic advertisers dropped by 12 percent year-over-year. The...

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MarTech Report: Native ad buying surges 74%, programmatic slips 12%

MarTechAccording to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. Conversely, native ad placements have surged during the same time period. And while...

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Report: Print, Programmatic ads down, Native up

BizReportIt will likely come as no surprise that the print ad spend continues to decline (6% decrease Q1 2016 vs. Q1 2017), but it may surprise some to see how the programmatic space has changed. According to the report, programmatic buyers are...

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Brands continue to embrace native advertising with a 74% increase in ad spend this year

TheDrum - Brand safety is creating a 'flight to quality' effect among advertisers, who have seen a 12% drop in programmatic advertising this year.

With high CPM ad placements on the rise, especially mobile and native, a recent report by ...

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