31 January 2018 | Tim Cross
Video Ad News - Facebook’s announcement a few weeks ago that it plans to put more content from friends and family into users’ news feeds will have forced many digital publishers to reassess their social strategies.
19 January 2018 | Kelly Liyakasa
Ad Exchanger: Reelz, an independent cable and satellite TV network, combines technology and direct sales to compete with larger media conglomerates.
17 January 2018 | David Cohen
17 January 2018 | MediaRadar
21 December 2017 | David Kirkpatrick
Marketing Dive: While ads.txt and other measure being taken by digital marketers this year have suggested a more concerted effort to address fraud, the MediaRadar report highlights how fighting fraud can only be
20 December 2017 | Emily Tan
Campaign- Ads.txt, launched by IAB Tech Labs to combat ad fraud, is a simple text file that publishers host on their sites listing all the suppliers that are authorised to sell inventory on their behalf.
20 December 2017 | Ronan Shields
The Drum - The introduction of ads.txt by the IAB Tech Lab this year is arguably one of the key breakthroughs to repair trust in digital advertising in 2017, a sector that remains buoyant in terms of growth, but is
20 December 2017 | Tanya Dua
BusinessInsider- Ads.txt has been billed a high profile, potentially high impact effort to clean up digital advertising. But it's been moving in slow motion.
Large brands, publishers, ad agencies, ad tech middlemen,