On Our Radar

Ready To Take On Mobile?

What ad sales trend is gaining the most momentum in B2B? Mobile ads. Is mobile part of your media ad sales pie? If not, you’re falling behind.

Read More ›

Native: The Antidote to Ad Blockers

Native is a knockout! It’s the power play in Chess that gives publishers more ad dollars and marketers more awareness.It’s also changing our perception of media by blurring the lines and the black and white reality between editorial content, in...

Read More ›

Job Search and Networking Advice For Those in the Media Industry

Today’s employment market in media is mercurial, with turnover ranging from 40-80% per year in most media companies.  Don’t get discouraged or dissuaded if you’ve been let go recently. Spend some time outlining your resume, creating a plan of...

Read More ›

Sell Smarter: Why Accurate Contact Lists Matter

The hard truth: if your sales leads haven’t been updated in the last 12 months, most of them are worthless. Thomson Reuters estimates that 70% of contact data is outdated after just a year. Investing in proper list maintenance can keep your...

Read More ›

Why I Love Being a Leader!

Once upon a time when I was an individual contributor, I earned Sales Rep of the Year.  It was an incredible honor and one that I had been working towards and focusing on with every passing quarter.  As I stood on stage to accept my award, I...

Read More ›

Innovating Upfronts with Digital Extensions

This year’s upfront season will have a focus on integrated ad buys. Single media channels are no longer as valuable as a standalone in our increasingly fragmented media world. Now TV networks are forced to adjust inventory offerings to meet...

Read More ›

Reducing Air Bubbles in the Sales Pipeline

It’s a new year—and a fresh start for sales! How can you kill it this year and blow your goals out of the water?

Read More ›

Top 8 Tips to Get Your Sales Email Read

You’ll never make the sale if no one reads your email! Emails are often a first touch point for new prospects—but most people receive over 200 emails a day. So how do you stand out in a chaotic, overflowing inbox to get clicks and secure meetings?

Read More ›