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Native Spotlight: A Hershey's Halloween

Need another reason to love chocolate? Hershey’s new native advertising campaign depicts family-first values with DIY Halloween projects. See how parents can capitalize on fun, holiday moments with their children, make memories and celebrate with...

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Sell Beyond Your Network

MediaRadar just released our latest trend report—Learn to Sell a Cross-Platform Experience. Get a bird’s eye view of the landscape. Determining the best cross-platform package for each brand, can be a challenge. Get important insight into the...

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OTT Platforms Leverage Digital Media and TV to Promote Programming

Over-the-Top or OTT content accounts for 52% of HH viewing according to NDP Group, a consumer spending tracking service. Due to the success of this growing media platform, we wanted to see where the major OTT platforms are diversifying their...

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Ready To Take On Mobile?

What ad sales trend is gaining the most momentum in B2B? Mobile ads. Is mobile part of your media ad sales pie? If not, you’re falling behind.

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The Native Underdogs

What do Purell, BP and Alarm.com have in common? They’ve all launched native ads in the last month for the first time!

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The Best Sales Advice

What’s the best ad sales advice in the digital age? Sell across media platforms!

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Prevalence of Political Ads as #Elections2016 Heat Up

Trump’s digital ads have skyrocketed in the last month; although, Hillary still leads with a more sophisticated digital media plan executed across a diverse portfolio of websites.

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Sell Smarter: Why Accurate Contact Lists Matter

The hard truth: if your sales leads haven’t been updated in the last 12 months, most of them are worthless. Thomson Reuters estimates that 70% of contact data is outdated after just a year. Investing in proper list maintenance can keep your...

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Shark Week’s Early Run: Bad News for Ads?

It was a dark and stormy night in 1988 when the first Shark Week show premiered: Caged in Fear. Since then, Shark Week has become a major hit with audiences and advertisers alike. According to Nielsen, Shark Week has received up to 2.5 million...

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Summer Starts Now with Alcohol Advertisers

Summer weather is heating up. It’s shaping up to be a hot season for alcohol advertising. Seasonal advertising has always been a strategic factor in targeting specific audiences. And it’s a great way to promote seasonal cocktails like Pimm’s Cup,...

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