On Our Radar

Sell Beyond Your Network

MediaRadar just released our latest trend report—Learn to Sell a Cross-Platform Experience. Get a bird’s eye view of the landscape. Determining the best cross-platform package for each brand, can be a challenge. Get important insight into the...

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The Native Underdogs

What do Purell, BP and Alarm.com have in common? They’ve all launched native ads in the last month for the first time!

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Native: The Antidote to Ad Blockers

Native is a knockout! It’s the power play in Chess that gives publishers more ad dollars and marketers more awareness.It’s also changing our perception of media by blurring the lines and the black and white reality between editorial content, in...

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Job Search and Networking Advice For Those in the Media Industry

Today’s employment market in media is mercurial, with turnover ranging from 40-80% per year in most media companies.  Don’t get discouraged or dissuaded if you’ve been let go recently. Spend some time outlining your resume, creating a plan of...

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Sell Smarter: Why Accurate Contact Lists Matter

The hard truth: if your sales leads haven’t been updated in the last 12 months, most of them are worthless. Thomson Reuters estimates that 70% of contact data is outdated after just a year. Investing in proper list maintenance can keep your...

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Why I Love Being a Leader!

Once upon a time when I was an individual contributor, I earned Sales Rep of the Year.  It was an incredible honor and one that I had been working towards and focusing on with every passing quarter.  As I stood on stage to accept my award, I...

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More Evidence: Is the Real Estate Market Softening?

Following-up with my recent blog post, Is NYC's Real Estate Bubble Cracking?, where we uncover the decrease in real estate advertisers, I found more revealing evidence about the current state of the real estate market.

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Is NYC's Real Estate Bubble Cracking?

I read the NY Times article this weekend “Worrisome Pileup of $100 Million Homes” and wondered if the problem was real (or how real). After watching the “The Big Short,” how could you not?   Interestingly, the number of advertisers marketing real...

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How Integrated is the Ad Landscape?

Cross-platform is THE new buzzword, but how integrated is advertising really? This infographic shows the strategic overlap of integration for ads across mobile, desktop, online video, email, TV, native and print based on how brands are buying.

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The Online Video Gold Rush

The gold rush of online video advertising has ensued in full force—the buzz, energy and frenzy have pushed online video mainstream. Now most major digital publishers and broadcasters offer online video ad formats.

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