On Our Radar

Native Spotlight: A Hershey's Halloween

Need another reason to love chocolate? Hershey’s new native advertising campaign depicts family-first values with DIY Halloween projects. See how parents can capitalize on fun, holiday moments with their children, make memories and celebrate with...

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Sell Beyond Your Network

MediaRadar just released our latest trend report—Learn to Sell a Cross-Platform Experience. Get a bird’s eye view of the landscape. Determining the best cross-platform package for each brand, can be a challenge. Get important insight into the...

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OTT Platforms Leverage Digital Media and TV to Promote Programming

Over-the-Top or OTT content accounts for 52% of HH viewing according to NDP Group, a consumer spending tracking service. Due to the success of this growing media platform, we wanted to see where the major OTT platforms are diversifying their...

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The Best Sales Advice

What’s the best ad sales advice in the digital age? Sell across media platforms!

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Prevalence of Political Ads as #Elections2016 Heat Up

Trump’s digital ads have skyrocketed in the last month; although, Hillary still leads with a more sophisticated digital media plan executed across a diverse portfolio of websites.

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Sell Smarter: Why Accurate Contact Lists Matter

The hard truth: if your sales leads haven’t been updated in the last 12 months, most of them are worthless. Thomson Reuters estimates that 70% of contact data is outdated after just a year. Investing in proper list maintenance can keep your...

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Shark Week’s Early Run: Bad News for Ads?

It was a dark and stormy night in 1988 when the first Shark Week show premiered: Caged in Fear. Since then, Shark Week has become a major hit with audiences and advertisers alike. According to Nielsen, Shark Week has received up to 2.5 million...

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More Evidence: Is the Real Estate Market Softening?

Following-up with my recent blog post, Is NYC's Real Estate Bubble Cracking?, where we uncover the decrease in real estate advertisers, I found more revealing evidence about the current state of the real estate market.

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Summer Starts Now with Alcohol Advertisers

Summer weather is heating up. It’s shaping up to be a hot season for alcohol advertising. Seasonal advertising has always been a strategic factor in targeting specific audiences. And it’s a great way to promote seasonal cocktails like Pimm’s Cup,...

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Is NYC's Real Estate Bubble Cracking?

I read the NY Times article this weekend “Worrisome Pileup of $100 Million Homes” and wondered if the problem was real (or how real). After watching the “The Big Short,” how could you not?   Interestingly, the number of advertisers marketing real...

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