On Our Radar

Native Spotlight: A Hershey's Halloween

Need another reason to love chocolate? Hershey’s new native advertising campaign depicts family-first values with DIY Halloween projects. See how parents can capitalize on fun, holiday moments with their children, make memories and celebrate with...

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Ready To Take On Mobile?

What ad sales trend is gaining the most momentum in B2B? Mobile ads. Is mobile part of your media ad sales pie? If not, you’re falling behind.

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The Native Underdogs

What do Purell, BP and Alarm.com have in common? They’ve all launched native ads in the last month for the first time!

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Prevalence of Political Ads as #Elections2016 Heat Up

Trump’s digital ads have skyrocketed in the last month; although, Hillary still leads with a more sophisticated digital media plan executed across a diverse portfolio of websites.

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Shark Week’s Early Run: Bad News for Ads?

It was a dark and stormy night in 1988 when the first Shark Week show premiered: Caged in Fear. Since then, Shark Week has become a major hit with audiences and advertisers alike. According to Nielsen, Shark Week has received up to 2.5 million...

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More Evidence: Is the Real Estate Market Softening?

Following-up with my recent blog post, Is NYC's Real Estate Bubble Cracking?, where we uncover the decrease in real estate advertisers, I found more revealing evidence about the current state of the real estate market.

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Summer Starts Now with Alcohol Advertisers

Summer weather is heating up. It’s shaping up to be a hot season for alcohol advertising. Seasonal advertising has always been a strategic factor in targeting specific audiences. And it’s a great way to promote seasonal cocktails like Pimm’s Cup,...

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Is NYC's Real Estate Bubble Cracking?

I read the NY Times article this weekend “Worrisome Pileup of $100 Million Homes” and wondered if the problem was real (or how real). After watching the “The Big Short,” how could you not?   Interestingly, the number of advertisers marketing real...

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How Integrated is the Ad Landscape?

Cross-platform is THE new buzzword, but how integrated is advertising really? This infographic shows the strategic overlap of integration for ads across mobile, desktop, online video, email, TV, native and print based on how brands are buying.

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The $80 Billion Sales Opportunity

In October 2006 Google acquired YouTube.  Only one year later the firm wrote off the investment, signaling it was a mistake.  But this initial difficulty was a false warning. Fast forward 10 years, and investors believe YouTube alone generates ...

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