On Our Radar

Todd Krizelman

Recent Posts

Native: The Antidote to Ad Blockers

Native is a knockout! It’s the power play in Chess that gives publishers more ad dollars and marketers more awareness.It’s also changing our perception of media by blurring the lines and the black and white reality between editorial content, in...

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Job Search and Networking Advice For Those in the Media Industry

Today’s employment market in media is mercurial, with turnover ranging from 40-80% per year in most media companies.  Don’t get discouraged or dissuaded if you’ve been let go recently. Spend some time outlining your resume, creating a plan of...

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More Evidence: Is the Real Estate Market Softening?

Following-up with my recent blog post, Is NYC's Real Estate Bubble Cracking?, where we uncover the decrease in real estate advertisers, I found more revealing evidence about the current state of the real estate market.

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Is NYC's Real Estate Bubble Cracking?

I read the NY Times article this weekend “Worrisome Pileup of $100 Million Homes” and wondered if the problem was real (or how real). After watching the “The Big Short,” how could you not?   Interestingly, the number of advertisers marketing real...

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Programmatic native: Tragedy of the commons?

An emerging new trend in native advertising combines the value of native with the easy placement of programmatic. But who is this favorable for?

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A Response to Brian Colbert’s Native Advertising Op-Ed in Digiday

Brian Colbert’s op-ed in Digiday about defending native advertising’s premium value gets the message right: if publishers get caught up in the hype, native’s value could go the way of the banner – and take a lot of hard-won brand trust with it. Just...

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How Do You Turn Your Problems Into Products That Companies Want To Buy?

I was recently a featured guest on the Mixergy podcast. During my conversation with Andrew Warner we had a chance to discuss a wide range of topics, including the challenges I experienced while working in ad sales and how those challenges inspired...

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Marketers in Many Verticals Are Choosing Native

With comedian John Oliver’s tasteful takedown of native advertising still ringing in the ears of many digital advertisers and publishers, many have been wondering how common native advertising is today. Our recent native advertising research shows...

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B2B Publishers Embracing Programmatic

Last week AOL reported in AdWeek that 92% of marketers polled at Fortune 1000 companies said they already buying ads programmatically. They went further to report that their own quarterly revenues were up 20%, attributing the gain to the growth of...

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How Popular Is Native Advertising?

Over the last year, the hype surrounding native advertising has continued to grow louder. eMarketer recently predicted native ad spending to grow to $3.2 billion in 2017, up from $2.3 billion in 2014. While this is just a fraction of online ad...

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