According to a HubSpot statistic from 2017, 86% of professionals prefer to use email when communicating for business purposes. With that, comes both good and bad news for sales reps.
The bad news? Well, there is always going to be a ton of competition when trying to connect with prospects through email. As a sales rep, you need to find a way to stand out in a vast sea of mostly-unread emails.
The good news? Virtually every single prospect on planet earth can be reached through email. And even though standing out in their inbox is not an easy task, the potential opportunity available through email is immense.
That is what makes email writing an essential skill for every sales rep to hone – especially email subject line writing. A catchy, click-worthy subject line is the most influential factor leading prospects to click and open your email.
So then, how does one write an effective sales email subject line? As it turns out, there are a variety of approaches for sales reps to consider.
