18 October 2017 | Ross Benes
‘Our president is often not brand-safe’: Why publishers struggle to monetize the Trump bump
Digiday- Viral stories about Donald Trump aregreat for comScore bragging rights, but they can bedifficult for publishers to monetize.
It’s a sign of the times that advertiser demands of brand safety sweep up news
Digiday- You can’t browse the internet too long without running into an autoplay video ad. So ingrained (and derided) have autoplay video ads become that the leading browsers are cracking down. Apple is updating its
17 October 2017 | Todd Krizelman
Native Advertising Programmatic Advertising Programmatic Native
The state of programmatic native in 2017
DCN - Over the past year, advertisers have devoted more dollars to programmatic native than ever before. And it’s easy to see why. Programmatic native gives native scale, while bringing more efficiency and
19 September 2017 | MediaRadar
MediaRadar & MagHub Enter New Data Partnership, Making It Easier for Ad Sales Teams to Access & Activate Intelligence
NEW YORK, NY—September 19, 2017—MediaRadar, the leading intelligence platform for ad sales teams, today announced a new data integration partnership with Aysling’s MagHub. The partnership gives MagHub users access to
18 September 2017 | MediaRadar
MediaRadar Announces Partnership with Media Services Group, Integrating Their Business Intelligence Platform with Media Services Group’s Advertising Sales CRM Software.
NEW YORK, NY—September 18, 2017—MediaRadar, the leading intelligence platform for ad sales teams, today announced a new data integration partnership with The Media Services Group, provider of the cloud-based Élan™ CRM
8 September 2017 | Anne Freier
