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    TV Networks Sign Up For MediaRadar Ad Data Read More

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    How Data Science Is Helping Brands And Publishers Read More

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    YouTube Ad Scandals Caused 5% Of Top Advertisers To Leave, Says Analytics Firm Read More

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    This Tool Aims to Help Sales Teams Build Better Pitches This Upfront Read More

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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

8 September 2017 | Cynopsis Media

Video Advertising Autoplay

Major media buyers sign with OpenSlate for YouTube safety

CynopsisThe latest study from MediaRadarshows that more than 60% of digital publishers auto-play at least half of their video ads. The information gleaned from some 63,000 ads in the first six months of 2017 also

7 September 2017 | David Kirkpatrick

Video Advertising Autoplay

MediaRadar: 61% of publishers autoplay at least half of video ads

Marketing Dive - Autoplay video ads are valued by publishers and advertisers for their ability to immediately catch the attention of users. However, the way that attention is caught is often viewed as intrusive and

6 September 2017 | Troy Dreier

Video Advertising Autoplay

Auto-Play Heyday: Over 60% of Publishers Auto-Play Most Video Ads

OnlineVideo.net - Publishers know the audience hates it, but they also know it means guaranteed views so they do it anyway The topic is auto-play video. According to fresh data from advertising intelligence company 

31 August 2017 | EContent

MediaRadar Announcement

MediaRadar Introduces New Prospecting Tool for Ad Sales Teams

EContentMediaRadar, the leading intelligence platform for ad sales teams, announced the launch of their newest tool for publishers, Power Prospecting Report. The new capability gives ad sales teams a powerful and

31 August 2017 | David Kirkpatrick

Native Advertising

BuzzFeed dumps policy against banner ads in potential blow to native

MarketingDiveBeyond markedly changing the user experience on BuzzFeed's website and mobile app, adding banner ads might come as a serious blow to media companies looking to native advertising as a savior for the

30 August 2017 | Cynopsis Media

MediaRadar Announcement

MediaRadar's Power Prospecting Report

Cynopsis MediaMediaRadar, a software firm that tracks and researches ad-sales data, is rolling out a new tool for publishers. Called thePower Prospecting Report, the product is designed to let users identify and

11 August 2017 | Todd Krizelman

Consumer Advertising

Consumer publishing is changing: Which methods are working best?

Digital Content NextWith the introduction of new advertising formats, ad types, and methods of buying and selling inventory, consumer publishing is undergoing some big changes. To get a closer look in order to see

9 August 2017 | Max Willens

Native

How Quartz achieved a 90 percent renewal rate for branded content

DigidayPublishers’ branded-content campaigns have painfully low renewal rates. One way Quartz has managed to buck that trend is by giving technology insights and research to agencies and brands.

To formalize this