Cynopsis - The latest study from MediaRadarshows that more than 60% of digital publishers auto-play at least half of their video ads. The information gleaned from some 63,000 ads in the first six months of 2017 also
7 September 2017 | David Kirkpatrick
MediaRadar: 61% of publishers autoplay at least half of video ads
Marketing Dive - Autoplay video ads are valued by publishers and advertisers for their ability to immediately catch the attention of users. However, the way that attention is caught is often viewed as intrusive and
OnlineVideo.net - Publishers know the audience hates it, but they also know it means guaranteed views so they do it anyway The topic is auto-play video. According to fresh data from advertising intelligence company
EContent - MediaRadar, the leading intelligence platform for ad sales teams, announced the launch of their newest tool for publishers, Power Prospecting Report. The new capability gives ad sales teams a powerful and
31 August 2017 | David Kirkpatrick
BuzzFeed dumps policy against banner ads in potential blow to native
MarketingDive - Beyond markedly changing the user experience on BuzzFeed's website and mobile app, adding banner ads might come as a serious blow to media companies looking to native advertising as a savior for the
Cynopsis Media - MediaRadar, a software firm that tracks and researches ad-sales data, is rolling out a new tool for publishers. Called thePower Prospecting Report, the product is designed to let users identify and
Digital Content Next - With the introduction of new advertising formats, ad types, and methods of buying and selling inventory, consumer publishing is undergoing some big changes. To get a closer look in order to see
Digiday - Publishers’ branded-content campaigns have painfully low renewal rates. One way Quartz has managed to buck that trend is by giving technology insights and research to agencies and brands.
To formalize this