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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

23 February 2018 | Todd Krizelman

Programmatic Advertising

Two Ways Brand Safety is Affecting Demand-Side Platforms

MarTech Series—According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand's reputation has been tarnished by the accidental placement

13 December 2017 | Ross Benes

Programmatic Advertising

‘More isn’t always better’: Publishers cut their SSPs by 20 percent this year

Digiday- Ad tech is full of overblown hype, but one area publishers are making headway in is reducing the number of vendors they use to sell their inventory.

On average, the 500 largest publishers in the U.S. use about

6 November 2017 | AdExchanger

Programmatic Advertising

P&G Returns To The Long Tail

AdExchangerProcter & Gamble has slowly increased the number of sites on which it runs programmatic ads since reporting in July it had reduced digital advertising by more than $100 million. Motivated in part by

2 November 2017 | Emily Tan

Programmatic Advertising

P&G Slashed The Number Of Sites It Ran Ads On By Nearly 70% After YouTube Brand Safety Scandal

CampaignIn April, a month or so after brands were accused of funding terrorist videos on YouTube, Procter & Gamble cut down the number of sites its ads ran on by 69%.

The scandal, which broke in the UK in February

2 November 2017 | Patricio Robles

Programmatic Advertising

Direct Ad Buys Are Back In Fashion As Programmatic Declines

Econsultancy - Have brand safety concerns taken some of the shine off of programmatic and made direct ad buys more fashionable again?

According to data from MediaRadar, the answer looks to be “yes” as the number of

2 November 2017 | Ginny Marvin

Programmatic Advertising

After Slashing Programmatic Exposure, P&G Began Advertising On More Sites This Summer

MediaLandIn July, when Procter & Gamble reported its quarterly earnings, the company said slashing digital ad spend by $140 million had “no negative impact on growth rate.”

24 October 2017 | [a]list Staff

Programmatic Advertising Brand Safety

Reports: Programmatic Spend Down

[a]List Daily - Ad spending on visual social media has exploded in recent months, according to a report by 4C Insights. This quarter, revenue for Snapchat and Instagram rose by 73 percent and 55 percent, respectively,

23 October 2017 | Larissa Faw

Programmatic Advertising

Report: Fewer Brands Using Programmatic Ads This Year

MediaPostBrand safety concerns are having an impact on programmatic buys. According to ad tracker MediaRadar the number of brands running programmatic ads year from January through July dropped 2% compared to the