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17 October 2017 | Todd Krizelman

Native Advertising Programmatic Advertising Programmatic Native

The state of programmatic native in 2017

DCNOver the past year, advertisers have devoted more dollars to programmatic native than ever before. And it’s easy to see why. Programmatic native gives native scale, while bringing more efficiency and

24 July 2017 | David Kirkpatrick

Programmatic Advertising

Report: Google steps up fight against fraud, and its findings are alarming

MarketingDiveFor a digital advertising industry with ever-mounting concerns about transparency and fraud, the findings from Google's initiative will do little to quell fears and only serve to reinforce the deep

20 July 2017 | Troy Dreier

Programmatic Advertising

Programmatic and Addressable TV Spend Rising, Still a Small Part

OnlineVideo.netIt all depends on how you look at it. Programmatic TV ad spending will rise by 75.7 percent this year, growing to $1.13 billion, reports research company eMarketer. It will grow another 85.2

17 July 2017 | Helen Leggatt

Programmatic Advertising

MediaRadar: Programmatic purchases down, native up

BizReportMediaRadar's new 'Consumer Advertising Report' reveals that 5,000 fewer advertisers purchased programmatic ads in the first quarter of 2017 compared with the same period in 2016 - a 12% YoY decrease.