MarketingDive - For a digital advertising industry with ever-mounting concerns about transparency and fraud, the findings from Google's initiative will do little to quell fears and only serve to reinforce the deep flaws that have recently...Read More ›
BizReport - MediaRadar's new 'Consumer Advertising Report' reveals that 5,000 fewer advertisers purchased programmatic ads in the first quarter of 2017 compared with the same period in 2016 - a 12% YoY decrease.
According to Todd Krizelman, CEO of...Read More ›
PerforanceIN - Programmatic has seen a 12% drop in ad spend in the US this year; at the same time, there’s been a 74% surge in native advertising.
That’s according to a new report by MediaRadar tracking thousands of advertisers and ad buys,...Read More ›
OnlineVideo - Are the glory days of programmatic advertising already over? Advertising intelligence company MediaRadar released a Q1 2017 trend report showing that the number of programmatic advertisers dropped by 12 percent year-over-year. The...Read More ›
BizReport - It will likely come as no surprise that the print ad spend continues to decline (6% decrease Q1 2016 vs. Q1 2017), but it may surprise some to see how the programmatic space has changed. According to the report, programmatic buyers are...Read More ›
Mobile Marketing Watch - MediaRadar, a leading intelligence platform for ad sales teams, has just announced the results of its “2016 Consumer Advertising Report,” examining ad spend, ad formats, top advertisers, and more for both print and...Read More ›