Report: Google steps up fight against fraud, and its findings are alarming

MarketingDiveFor a digital advertising industry with ever-mounting concerns about transparency and fraud, the findings from Google's initiative will do little to quell fears and only serve to reinforce the deep flaws that have recently...

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Programmatic and Addressable TV Spend Rising, Still a Small Part

OnlineVideo.netIt all depends on how you look at it. Programmatic TV ad spending will rise by 75.7 percent this year, growing to $1.13 billion, reports research company eMarketer. It will grow another 85.2 percent in 2018 and 82.1 percent in...

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MediaRadar: Programmatic purchases down, native up

BizReportMediaRadar's new 'Consumer Advertising Report' reveals that 5,000 fewer advertisers purchased programmatic ads in the first quarter of 2017 compared with the same period in 2016 - a 12% YoY decrease.

According to Todd Krizelman, CEO of...

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Flexing Digital Muscles

DMN - I guess the lengthy downtime around Independence Day is over, because a slew of news hit the desk this week, including — from a number of source — commentary about a sharp decline in the programmatic market. 

The original source seems to...

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Is a Native Ad Spend Upswing Responsible for a Dip in US Programmatic Spend?

PerforanceINProgrammatic has seen a 12% drop in ad spend in the US this year; at the same time, there’s been a 74% surge in native advertising.

That’s according to a new report by MediaRadar tracking thousands of advertisers and ad buys,...

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Programmatic Is Down, Native Is Up: MediaRadar on Q1 Ad

OnlineVideoAre the glory days of programmatic advertising already over? Advertising intelligence company MediaRadar released a Q1 2017 trend report showing that the number of programmatic advertisers dropped by 12 percent year-over-year. The...

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MarTech Report: Native ad buying surges 74%, programmatic slips 12%

MarTechAccording to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. Conversely, native ad placements have surged during the same time period. And while...

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Report: Print, Programmatic ads down, Native up

BizReportIt will likely come as no surprise that the print ad spend continues to decline (6% decrease Q1 2016 vs. Q1 2017), but it may surprise some to see how the programmatic space has changed. According to the report, programmatic buyers are...

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MediaRadar Releases New Consumer Advertising Report

Mobile Marketing Watch - MediaRadar, a leading intelligence platform for ad sales teams, has just announced the results of its “2016 Consumer Advertising Report,” examining ad spend, ad formats, top advertisers, and more for both print and...

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Brand safety concerns boost native

WARCNEW YORK: The past year has seen a surge in the use of the native advertising format and a dip in programmatic advertising as advertisers react to brand safety concerns, a study suggests.

MediaRadar, an ad sales intelligence business,...

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