3 November 2017 | Laurie Sullivan
P&G Ad Strategy Bounces Back After Cutting Out Sites From Media Buys
MediaPost- Procter & Gamble cut down the number of sites its ads ran on earlier this year about a month after brands discovered they were funding terrorist videos on YouTube. The maker of Tide, Bounty and other popular
2 November 2017 | Emily Tan
P&G Slashed The Number Of Sites It Ran Ads On By Nearly 70% After YouTube Brand Safety Scandal
Campaign- In April, a month or so after brands were accused of funding terrorist videos on YouTube, Procter & Gamble cut down the number of sites its ads ran on by 69%.
The scandal, which broke in the UK in February,
Econsultancy - Have brand safety concerns taken some of the shine off of programmatic and made direct ad buys more fashionable again?
According todata from MediaRadar, the answer looks to be “yes” as the number of
2 November 2017 | Ginny Marvin
After Slashing Programmatic Exposure, P&G Began Advertising On More Sites This Summer
MediaLand - In July, when Procter & Gamble reported its quarterly earnings, the company saidslashing digital ad spendby $140 million had “no negative impact on growth rate.”
Inc. - The most successful people don't get to the top conducting themselves like everyone else. One thing they typically have in common: Practicing the right habits, every single day. Here are the simple daily
24 October 2017 | [a]list Staff
Programmatic Advertising Brand Safety
Reports: Programmatic Spend Down
[a]List Daily - Ad spending on visual social media has exploded in recent months, according to a report by4C Insights. This quarter,revenue for Snapchat and Instagram rose by 73 percent and 55 percent, respectively,
24 October 2017 | MediaRadar
MediaRadar Launches New Prospecting and Ad Intelligence Platform for Agencies
Talking New Media - NEW YORK, NY — October 23, 2017 — MediaRadar, the leading advertising intelligence company, today announced a brand-new platform to support new business development within advertising and
MediaPost- Brand safety concerns are having an impact on programmatic buys. According to ad tracker MediaRadar the number of brands running programmatic ads year from January through July dropped 2% compared to the