LOOK WHO’S TALKING ABOUT US

  • B&C.png

    TV Networks Sign Up For MediaRadar Ad Data Read More

  • Forbes

    How Data Science Is Helping Brands And Publishers Read More

  • CNBC_logo.png

    YouTube Ad Scandals Caused 5% Of Top Advertisers To Leave, Says Analytics Firm Read More

  • adweek-logo.png

    This Tool Aims to Help Sales Teams Build Better Pitches This Upfront Read More

all news

For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

4 May 2018 | Jill Disis

Video Advertising Ad Tech Emerging Media Agency Media Companies

YouTube CEO: 'It's critical that we're on the right side of history'

CNNMoney—YouTube CEO Susan Wojcicki says it's "critical" that the company is "on the right side of history" as it addresses the controversy over inflammatory and extremist videos on its platform.

2 May 2018 | Tanya Dua

Video Advertising Ad Tech Emerging Media Agency Media Companies

'They're racing to forgive and jump back in': Advertisers are falling back in love with YouTube

Business Insider—With Facebook facing heat over the Cambridge Analytica scandal over the past few months, YouTube has largely remained under the radar. But don't confuse being out of headlines with being inactive.

19 April 2018 | Kerry Flynn

Video Advertising

'It's certainly never going to end': How Chase polices brand safety on YouTube

Digiday—Unlike most marketers, Chase put its money where its mouth is. A little over a year ago, shortly after The Times of London published a report on ads appearing on YouTube videos posted by extremists, JPMorgan

8 September 2017 | Anne Freier

Video Advertising Autoplay

60% of digital publishers are auto-playing half of their video adverts

Mobyaffiliates Over half (60%) of digital publishers are auto-playing at least half of their video ads across their own sites, according to a new MediaRadar report based on an examination of 63,000 video ads

8 September 2017 | Cynopsis Media

Video Advertising Autoplay

Major media buyers sign with OpenSlate for YouTube safety

CynopsisThe latest study from MediaRadar shows that more than 60% of digital publishers auto-play at least half of their video ads. The information gleaned from some 63,000 ads in the first six months of 2017

7 September 2017 | David Kirkpatrick

Video Advertising Autoplay

MediaRadar: 61% of publishers autoplay at least half of video ads

Marketing Dive - Autoplay video ads are valued by publishers and advertisers for their ability to immediately catch the attention of users. However, the way that attention is caught is often viewed as intrusive and

6 September 2017 | Troy Dreier

Video Advertising Autoplay

Auto-Play Heyday: Over 60% of Publishers Auto-Play Most Video Ads

OnlineVideo.net - Publishers know the audience hates it, but they also know it means guaranteed views so they do it anyway The topic is auto-play video. According to fresh data from advertising intelligence company 

3 August 2017 | Troy Dreier

Video Advertising youtube

Adpocalypse? What Adpocalypse? YouTube’s Ad Sales Bounce Back

OnlineVideoThe site that made brand safety a major concern for the entire online video ad industry has shown how to deal with brand safety issues.Earlier this year, YouTube experienced some well-documented