18 December 2017 | Tanya Dua
Brands are taking control of their media spending, and ad agencies should be alarmed
Business Insider - The role of media agencies has never been more in doubt, if a new report by the Association of National Advertisers is anything to go by.
More than 35% of companies that responded to a new ANA
28 November 2017 | Todd Krizelman
How to tackle brand safety in programmatic, according to GroupM, Vox Media, The Trade Desk, LinkedIn, and Sizmek
DCN- From YouTube to Facebook, brands are more concerned than ever that their ads are being displayed next to offensive content. This is especially in the light of the most recent YouTube scandal. As a result, some
OnlineVideo.Net - Joe Barone has had a lot of “you mean to tell me” meetings with clients. These are the ones where clients sputter, “You mean to tell me I’ve been wasting half my money for five years?” Barone is
24 October 2017 | [a]list Staff
Programmatic Advertising Brand Safety
Reports: Programmatic Spend Down
[a]List Daily - Ad spending on visual social media has exploded in recent months, according to a report by 4C Insights. This quarter, revenue for Snapchat and Instagram rose by 73 percent and 55 percent, respectively,
18 October 2017 | Ross Benes
‘Our president is often not brand-safe’: Why publishers struggle to monetize the Trump bump
Digiday- Viral stories about Donald Trump are great for comScore bragging rights, but they can be difficult for publishers to monetize.
It’s a sign of the times that advertiser demands of brand safety sweep up news
