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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

1 December 2017 | Seb Joseph

youtube

Brands Talk Tough With YouTube, But Aren’t Likely To Walk

Digiday - The fear and disappointment that gripped brands in the wake of the brand-safety crisis on YouTube in March has been replaced with pragmatism and caution in the latest one.

8 September 2017 | David Kirkpatrick

youtube Brand Safety

Agencies Tap OpenSlate to audit YouTube Brand Safety

Marketing DiveThat agencies are establishing ongoing relationships with companies like OpenSlate shows they are taking clients' concerns about brand safety seriously. Whether these moves will be enough to

7 August 2017 | theSundaily

Online Advertising youtube

Advertisers rush back to YouTube

The Sun Daily - NEW YORK: YouTube was rocked earlier this year when it suffered a mass boycott by brands concerned about their ads appearing next to inappropriate content, but the latest data suggests advertisers

7 August 2017 | WARC

Online Advertising youtube

Advertisers rush back to YouTube

WARCNEW YORK: YouTube was rocked earlier this year when it suffered a mass boycott by brands concerned about their ads appearing next to inappropriate content, but the latest data suggests advertisers are using

4 August 2017 | B&T Magazine

Online Advertising youtube

Advertisers Flood Back To YouTube After Boycott

BandT - It appears some of the planet’s biggest advertisers are prepared to forgive and forget after the recent boycott of Google’s YouTube following-on from revelations pre-roll ads were being shown next to, and

3 August 2017 | David Kirkpatrick

Online Advertising youtube

Study: YouTube brand safety woes in the rearview as advertiser presence surges

MarketingDiveBig-name brands including Walmart and Procter & Gamble have remained firm in staying off of YouTube until it can provide more concrete brand safety assurances, but the new MediaRadar research

3 August 2017 | IAB SmartBrief

Online Advertising youtube

YouTube's advertiser count up 134% since Jan.

IAB SmartBrief - YouTube's Google Preferred program attracted 508 advertisers in June, up 134% from January, before the platform's brand-safety controversy, per MediaRadar. The study found that the number of days

3 August 2017 | Geoff Weiss

Online Advertising youtube

Google Preferred Advertisers Return To YouTube Months After ‘Adpocalypse’

TubefilterFour months after the YouTube ‘Adpocalypse’, when more than 250 brands pulled ads from YouTube after discovering that they had run alongside videos promoting extremism, it looks like major marketers