Digital Content Next - It’s been a little over a year since the FTC published guidelines for native advertising. In just 12 months this has led to a significant shift in how native or sponsored content has been implemented. In our original...Read More ›
[A]List Marketing - Native advertising, although not a new concept, is struggling to find its place in a time of fake news, distrust of the media and strict FTC regulations. As consumers crave authentic information on the internet, brands are...Read More ›
- In what's the latest sign that marketing and publishing roles are converging, agency entrepreneur and co-founder of VaynerMedia Gary Vaynerchuk has acquired PureWow, a digital publisher geared toward Gen X and older millennial...