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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

17 October 2017 | Todd Krizelman

Native Advertising Programmatic Advertising Programmatic Native

The state of programmatic native in 2017

DCNOver the past year, advertisers have devoted more dollars to programmatic native than ever before. And it’s easy to see why. Programmatic native gives native scale, while bringing more efficiency and

31 August 2017 | David Kirkpatrick

Native Advertising

BuzzFeed dumps policy against banner ads in potential blow to native

MarketingDiveBeyond markedly changing the user experience on BuzzFeed's website and mobile app, adding banner ads might come as a serious blow to media companies looking to native advertising as a savior for the

14 July 2017 | Greg Sterling

Native Advertising

Report: Native ad buying surges 74%, programmatic slips 12%

Marketing LandAccording to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. Conversely, native ad placements have surged during

13 July 2017 | Troy Dreier

Native Advertising Programmatic Advertising

Programmatic Is Down, Native Is Up: MediaRadar on Q1 Ad

OnlineVideoAre the glory days of programmatic advertising already over? Advertising intelligence company MediaRadar released a Q1 2017 trend report showing that the number of programmatic advertisers dropped by

13 July 2017 | Greg Sterling

Native Advertising Programmatic Advertising

MarTech Report: Native ad buying surges 74%, programmatic slips 12%

MarTechAccording to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. Conversely, native ad placements have surged during the

12 July 2017 | Kristina Knight

Print Advertising Native Advertising Programmatic Advertising

Report: Print, Programmatic ads down, Native up

BizReportIt will likely come as no surprise that the print ad spend continues to decline (6% decrease Q1 2016 vs. Q1 2017), but it may surprise some to see how the programmatic space has changed. According to the

12 July 2017 | Laurie Fullerton

Native Advertising

Brands continue to embrace native advertising with a 74% increase in ad spend this year

TheDrum - Brand safety is creating a 'flight to quality' effect among advertisers, who have seen a 12% drop in programmatic advertising this year.

With high CPM ad placements on the rise, especially mobile and

11 July 2017 | Michael Essany

Native Advertising Programmatic Advertising

MediaRadar Releases New Consumer Advertising Report

Mobile Marketing Watch - MediaRadar, a leading intelligence platform for ad sales teams, has just announced the results of its “2016 Consumer Advertising Report,” examining ad spend, ad formats, top advertisers,