Newsroom

Is it good business for your native ads to comply with FTC guidelines?

Digital Content Next - It’s been a little over a year since the FTC published guidelines for native advertising. In just 12 months this has led to a significant shift in how native or sponsored content has been implemented. In our original...

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Programmatic Native Ads Are Growing—But Banner Habit Is Hard to Break

The Wall Street Journal - Every other day it seems that a new online publisher is promising to reinvent digital advertising, amid cries from industry luminaries that online advertising—particularly on mobile—is broken.

Thus, it seems fair to...

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Medium Pins The Perp: Ad-Supported Publishing

AdExchanger - Platforms, which are highly scalable and rely on others' content, were supposed to have it easier than publishers. But on Wednesday, Medium laid off a third of its staff, a total of 50 people.

CEO Ev Williams explained that the...

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The Turbulent State (And Future) Of Native Advertising

[A]List Marketing - Native advertising, although not a new concept, is struggling to find its place in a time of fake news, distrust of the media and strict FTC regulations. As consumers crave authentic information on the internet, brands are...

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Agency entrepreneur Gary Vaynerchuk buys women's lifestyle publisher

MarketingDIVE - 

  • In what's the latest sign that marketing and publishing roles are converging, agency entrepreneur and co-founder of VaynerMedia Gary Vaynerchuk has acquired PureWow, a digital publisher geared toward Gen X and older millennial...
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Native ad renewal rates disappoint

MarketingDIVE -

  • MediaRadar reports that native ad renewal rates from 2016 hit only 33%, with 20% of advertisers using the format posting renewal rates below 20%, according to MediaPost.
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Native Ad Renewals At 33% In 2016

MediaPost - Despite steep advances in the native advertising space, renewal rates for such ads were at 33% in 2016, according to MediaRadar.

Thousands of publishers sold native ad spots in 2016. As users become banner-blind and annoyed at pre-roll...

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Native ads take a huge hit in 2016

New York Post - Some sobering news from the native advertising front, which many legacy publishers are looking to as a digital life raft.

Native ad renewal rates for 2016 were only 33 percent, according to Todd Krizelman, CEO of the ad-tracking...

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How Publishers Pivoted to Meet FTC’S Native Guidelines

A year after the FTC’s ruling, how many publishers are compliant?

 Last year, after the FTC released native advertising guidelines, an alarming amount of publishers were found to be noncompliant. According to ad sales intelligence platform,...
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Six Things We Know About Native Advertising

It has been a few years that native advertising is being actively placed in the market. With the year-end approaching, it’s a good time to take stock of what we now know. At MediaRadar, we’re now not just tracking native ads, but also studying...

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Native: An Ad Sales Knockout - SIIA

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Magazines Often Depend on Editorial Teams for Native Ad Production

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Native: An Ad Sales Knockout?

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Study: Only 9% of Top 100 Publishers Properly Identify Native Ads

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Report: 12% of Native Ads Are Not Labeled

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