28 February 2018 | John Koetsier
Snapchat Ads: 397 Brands Bought Video Ads In Last 3 Months, 73% from Entertainment, Tech, Retail
Forbes—397 brands such as Lyft, Pepsi, Exxon, and Olay bought video ads on Snapchat's 52 Discover channels between November of 2017 and January 2018, according to a new study by MediaRadar, an ad intelligence company.
MarTech Series—According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand's reputation has been tarnished by the accidental placement of
Video Ad News—Facebook’s announcement a few weeks ago that it plans to put more content from friends and family into users’ news feeds will have forced many digital publishers to reassess their social strategies. From
19 January 2018 | Kelly Liyakasa
Automation Helps Niche TV Network Reelz Navigate The Cross-Screen Ecosystem
Ad Exchanger—Reelz, an independent cable and satellite TV network, combines technology and direct sales to compete with larger media conglomerates.
Adweek—Facebook’s announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and others in the sector—and most of that reaction hasn’t been exactly
NEW YORK, NY—January 16, 2018—MediaRadar, the leading advertising intelligence company, and Frontier Capital, a Charlotte-based growth equity firm focused exclusively on software and tech-enabled business services
21 December 2017 | David Kirkpatrick
Digital Advertising Advertising Trends Ads.txt
Study: Only 20% of publishers' websites use ads.txt
Marketing Dive—While ads.txt and other measure being taken by digital marketers this year have suggested a more concerted effort to address fraud, the MediaRadar report highlights how fighting fraud can only be
Campaign—Ads.txt, launched by IAB Tech Labs to combat ad fraud, is a simple text file that publishers host on their sites listing all the suppliers that are authorised to sell inventory on their behalf.
