17 January 2018 | David Cohen
17 January 2018 | MediaRadar
21 December 2017 | David Kirkpatrick
Marketing Dive—While ads.txt and other measure being taken by digital marketers this year have suggested a more concerted effort to address fraud, the MediaRadar report highlights how fighting fraud can only be
20 December 2017 | Emily Tan
Campaign—Ads.txt, launched by IAB Tech Labs to combat ad fraud, is a simple text file that publishers host on their sites listing all the suppliers that are authorised to sell inventory on their behalf.
20 December 2017 | Ronan Shields
The Drum—The introduction of ads.txt by the IAB Tech Lab this year is arguably one of the key breakthroughs to repair trust in digital advertising in 2017, a sector that remains buoyant in terms of growth, but is
20 December 2017 | Tanya Dua
BusinessInsider- Ads.txt has been billed a high profile, potentially high impact effort to clean up digital advertising. But it's been moving in slow motion.
Large brands, publishers, ad agencies, ad tech middlemen,
18 December 2017 | Tanya Dua
Business Insider - The role of media agencies has never been more in doubt, if a new report by the Association of National Advertisers is anything to go by.
More than 35% of companies that responded to a new ANA
On Marketing Technology
MTS: Tell us about your role and how you got here. What inspired you to start an ad sales intelligence company?I am the CEO and co-founder of MediaRadar. In 2003, I started working for Gruner