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    How Data Science Is Helping Brands And Publishers Read More

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    This Tool Aims to Help Sales Teams Build Better Pitches This Upfront Read More

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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

17 January 2018 | David Cohen

Advertising Trends

The Ad Community's Reaction to Facebook's News Feed Algorithm Change

AdweekFacebook’s announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and others in the sector—and most of that reaction hasn’t been

17 January 2018 | MediaRadar

MediaRadar Announcement

MediaRadar Announces Long-Term Partnership with Frontier Capital

NEW YORK, NY—January 16, 2018—MediaRadar, the leading advertising intelligence company, and Frontier Capital, a Charlotte-based growth equity firm focused exclusively on software and tech-enabled business services

21 December 2017 | David Kirkpatrick

Digital Advertising Advertising Trends Ads.txt

Study: Only 20% of publishers' websites use ads.txt


Marketing Dive—While ads.txt and other measure being taken by digital marketers this year have suggested a more concerted effort to address fraud, the MediaRadar report highlights how fighting fraud can only be

20 December 2017 | Emily Tan


Errors in ads.txt 'costing 15% of publishers money'

Campaign—Ads.txt, launched by IAB Tech Labs to combat ad fraud, is a simple text file that publishers host on their sites listing all the suppliers that are authorised to sell inventory on their behalf. 

20 December 2017 | Ronan Shields


A look at ads.txt adoption, its benefits, and the challenges ahead

The Drum—The introduction of ads.txt by the IAB Tech Lab this year is arguably one of the key breakthroughs to repair trust in digital advertising in 2017, a sector that remains buoyant in terms of growth, but is

20 December 2017 | Tanya Dua

The Google-backed ads.txt initiative to clean up digital advertising still hasn't caught on

BusinessInsider- Ads.txt has been billed a high profile, potentially high impact effort to clean up digital advertising. But it's been moving in slow motion.

Large brands, publishers, ad agencies, ad tech middlemen,

18 December 2017 | Tanya Dua

Brand Safety

Brands are taking control of their media spending, and ad agencies should be alarmed

Business Insider - The role of media agencies has never been more in doubt, if a new report by the Association of National Advertisers is anything to go by.

More than 35% of companies that responded to a new ANA

14 December 2017 | Sudipto Ghosh


Interview with Todd Krizelman, CEO, MediaRadar

On Marketing Technology

MTS: Tell us about your role and how you got here. What inspired you to start an ad sales intelligence company?I am the CEO and co-founder of MediaRadar. In 2003, I started working for Gruner