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    TV Networks Sign Up For MediaRadar Ad Data Read More

  • Forbes

    How Data Science Is Helping Brands And Publishers Read More

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    YouTube Ad Scandals Caused 5% Of Top Advertisers To Leave, Says Analytics Firm Read More

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    This Tool Aims to Help Sales Teams Build Better Pitches This Upfront Read More

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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

21 November 2017 | Jon Lafayette

Advertising Trends MediaRadar Announcement

TV Networks Sign Up For MediaRadar Ad Data

B&C - After expanding its advertising intelligence capabilities a year ago to include linear TV, MediaRadar says it has signed up more than 40 new television customers.

Among subscribing to MediaRadar in the past 12

13 November 2017 | Troy Dreier

Brand Safety

Programmatic Needs to Win Back Advertisers’ Trust; Here’s How

OnlineVideo.Net - Joe Barone has had a lot of “you mean to tell me” meetings with clients. These are the ones where clients sputter, “You mean to tell me I’ve been wasting half my money for five years?” Barone is

8 November 2017 | Christina DesMarais

24 Simple Daily Habits These High Achievers Swear by for Their Success

Inc.- Ever wonder what sets highly successful people apart? I've polled countless executives and entrepreneurs about the things they're doing every day which help them succeed, and it's not rocket science. In fact,

7 November 2017 | Liz Warren

Award

Introducing NYC's Top 100 tech companies

Built In NYC- New York City 100 biggest local tech companies alone employ over 38,000 people — and more companies and employees are being added by the day as NYC gives established tech destinations a run for their

6 November 2017 | AdExchanger

Programmatic Advertising

P&G Returns To The Long Tail

AdExchangerProcter & Gamble has slowly increased the number of sites on which it runs programmatic ads since reporting in July it had reduced digital advertising by more than $100 million. Motivated in part by

3 November 2017 | Laurie Sullivan

Advertising Trends

P&G Ad Strategy Bounces Back After Cutting Out Sites From Media Buys

MediaPost- Procter & Gamble cut down the number of sites its ads ran on earlier this year about a month after brands discovered they were funding terrorist videos on YouTube. The maker of Tide, Bounty and other popular

2 November 2017 | Emily Tan

Programmatic Advertising

P&G Slashed The Number Of Sites It Ran Ads On By Nearly 70% After YouTube Brand Safety Scandal

CampaignIn April, a month or so after brands were accused of funding terrorist videos on YouTube, Procter & Gamble cut down the number of sites its ads ran on by 69%.

The scandal, which broke in the UK in February

2 November 2017 | Patricio Robles

Programmatic Advertising

Direct Ad Buys Are Back In Fashion As Programmatic Declines

Econsultancy - Have brand safety concerns taken some of the shine off of programmatic and made direct ad buys more fashionable again?

According to data from MediaRadar, the answer looks to be “yes” as the number of