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21 December 2017 | David Kirkpatrick

Digital Advertising Advertising Trends Ads.txt

Study: Only 20% of publishers' websites use ads.txt

 

Marketing Dive: While ads.txt and other measure being taken by digital marketers this year have suggested a more concerted effort to address fraud, the MediaRadar report highlights how fighting fraud can only be

20 December 2017 | Emily Tan

Ads.txt

Errors in ads.txt 'costing 15% of publishers money'

Campaign- Ads.txt, launched by IAB Tech Labs to combat ad fraud, is a simple text file that publishers host on their sites listing all the suppliers that are authorised to sell inventory on their behalf. 

20 December 2017 | Ronan Shields

Ads.txt

A look at ads.txt adoption, its benefits, and the challenges ahead

The Drum - The introduction of ads.txt by the IAB Tech Lab this year is arguably one of the key breakthroughs to repair trust in digital advertising in 2017, a sector that remains buoyant in terms of growth, but is