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21 December 2017 | David Kirkpatrick

Digital Advertising Advertising Trends Ads.txt

Study: Only 20% of publishers' websites use ads.txt

 

Marketing Dive—While ads.txt and other measure being taken by digital marketers this year have suggested a more concerted effort to address fraud, the MediaRadar report highlights how fighting fraud can only be

20 December 2017 | Emily Tan

Ads.txt

Errors in ads.txt 'costing 15% of publishers money'

Campaign—Ads.txt, launched by IAB Tech Labs to combat ad fraud, is a simple text file that publishers host on their sites listing all the suppliers that are authorised to sell inventory on their behalf. 

20 December 2017 | Ronan Shields

Ads.txt

A look at ads.txt adoption, its benefits, and the challenges ahead

The Drum—The introduction of ads.txt by the IAB Tech Lab this year is arguably one of the key breakthroughs to repair trust in digital advertising in 2017, a sector that remains buoyant in terms of growth, but is