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Shoppers still aren't going to Target, despite the retailer's big marketing push

 

CNBCTarget shares fell nearly 6 percent on Wednesday, as a massive marketing push and spike in digital sales weren't enough to make up for fewer shoppers visiting its stores.

Despite ramping up the amount of advertisements that spoke...

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Making the Most of Cross-Platform Ad Sales

B&C - Thanks to the growing strength of online/mobile digital content, today’s ad sales teams have to be keenly knowledgeable in detecting and recommending the right media mixes to their advertising clients.

The reason is that linear (broadcast)...

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Has America Abandoned Diplomacy For The Offensive?

We’re on the precipice of the most hotly contested and personally inflammatory U.S. Presidential election in history. This election has abandoned politically correct statements for outrageous accusations. It seems our Republican and Democratic...

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The Promise and Peril of the Custom Banner Ad

 The internet advertising pendulum is swinging again. With the price of banner ads as low as ever and readers consuming more and more content on mobile, publishers are ditching the standardized banner ads for custom formats.

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MediaRadar’s Approach: Intelligence. Advice. Impact. Commitment.

New technologies have changed the way we do business. Companies have been forced to adjust to meet the rapid demands of a complex marketplace.

Advertising sales is no exception – the process of selling is harder than ever. Marketers are strategic...

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With Daily Fantasy Sports Bubble Bursting, FanDuel and DraftKings’ Ad Spend Has Vanished

It’s too bad there isn’t an app that lets companies change their business models every day.

According to a New York Times report, daily fantasy sports titans DraftKings and FanDuel are nearing an $8 million to $12 million settlement agreement for...

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Hulu Increases Marketing as Netflix Slows Theirs Down

Found Remote recently launched a new partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.

For the end of October, Netflix was still in the lead...

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Brave New World for B2B Publishers

Digital ad sales is advancing so rapidly — our interactions of the world through tech are constantly changing. Homepage takeovers, video ads, native and programmatic are becoming more commonplace. In an increasingly contracting market, it’s time...

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Amazon Looms Quietly in Digital Ad Landscape

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Cross-Media Ad Selling Expected to Rise for TV Advertisers

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Trump’s Digital Game Begins, Clinton Campaign Among Most Digitally Sophisticated

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Which Olympic Marketers Spent the Most on TV and Digital Ads?

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Native Advertising: Another False Messiah?

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Study: Most Olympic TV Advertisers Are Also Using Digital

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Back to our Sponsor? Why Publishers Struggle to Renew Native Advertising

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The data we collect and analyze can be used to share insights, reveal marketing strategy across hundreds of industries and companies, and shed light on advertising trends.
Our advertising and publishing insights are a trusted standard, used by the biggest and most respected media brands like The New York Times, Advertising Age, Adweek, Business Insider, and dozens more. If you’re a member of the media and would like data for a story, submit your inquiry or call Jaci Hoffmann at 646.652.7000 Ext. 714.

  

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