CNBC - Target shares fell nearly 6 percent on Wednesday, as a massive marketing push and spike in digital sales weren't enough to make up for fewer shoppers visiting its stores.
B&C - Thanks to the growing strength of online/mobile digital content, today’s ad sales teams have to be keenly knowledgeable in detecting and recommending the right media mixes to their advertising clients.
The reason is that linear (broadcast)...Read More ›
We’re on the precipice of the most hotly contested and personally inflammatory U.S. Presidential election in history. This election has abandoned politically correct statements for outrageous accusations. It seems our Republican and Democratic...Read More ›
New technologies have changed the way we do business. Companies have been forced to adjust to meet the rapid demands of a complex marketplace.
Advertising sales is no exception – the process of selling is harder than ever. Marketers are strategic...Read More ›