Newsroom

Did angry advertisers really boycott YouTube? The answer may surprise you.

Digital Content NextIn March this year, a few big national brands were reported to have been found running adjacent to hate speech and even videos promoting terrorism on YouTube in the UK. This triggered a cascade of negative press with...

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Charting the Adpocalypse: 5% of Advertisers Left Google Preferred

OnlineVideo.NetYouTube’s well-publicized brand safety concerns earlier this year led hundreds of advertisers to threaten to boycott the top video sharing site. It also led to a noticeable dip in ad revenue for the site’s top creators—something...

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YouTube Lost 5 Percent of Top Advertisers in April

U.S. NewsA new study from MediaRadar revealed that an advertiser boycott of Google's YouTube may have cost the video platform 5 percent of its top advertisers last month – a finding that threatens the stock of Google parent company Alphabet...

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The YouTube boycott that wasn't

Campaign U.S - "The Times of London" first reported on March 17th that ads were appearing alongside extremist videos on YouTube. From there, things escalated quickly. Within a week, eight blue chip brands—Starbucks, Dish, AT&T, Pepsi, GM,...

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YouTube quietly pauses search ads to implement brand safety measures

Marketing LandGoogle has quietly paused its TrueView discovery ads that show up in mobile search results or as a “related video” on video watch pages on the service. The stoppage comes as YouTube works to implement additional brand safety...

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Data Shows 5% Drop In Google Preferred YouTube Channel Advertisers In April

MediaPostCEO Susan Wojcicki, speaking at the NewFronts, directly addressed the backlash by top brands after some advertisers appeared next to racist content and pulled out. MediaRadar, an ad intelligence platform, wanted to see if the long list...

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YouTube ad scandals caused 5 percent of top advertisers to leave, says analytics firm

CNBCYouTube lost 5 percent of its U.S. and Canadian top ad clients during the month of April after reports that some ads were running next to inappropriate content, according to ad analytics platform MediaRadar.

The April dip followed a...

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YouTube loses major advertisers over offensive content

New York PostLast month, YouTube lost 5 percent of its top advertisers in the US and Canada following a global uproar over its placement of ads from big companies alongside videos created by neo-Nazis and ISIS supporters.

MediaRadar, a...

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Shoppers still aren't going to Target, despite the retailer's big marketing push

 

CNBCTarget shares fell nearly 6 percent on Wednesday, as a massive marketing push and spike in digital sales weren't enough to make up for fewer shoppers visiting its stores.

Despite ramping up the amount of advertisements that spoke...

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Making the Most of Cross-Platform Ad Sales

B&C - Thanks to the growing strength of online/mobile digital content, today’s ad sales teams have to be keenly knowledgeable in detecting and recommending the right media mixes to their advertising clients.

The reason is that linear (broadcast)...

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