AdWeek - MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use...Read More ›
Marketing Land - Google has quietly paused its TrueView discovery ads that show up in mobile search results or as a “related video” on video watch pages on the service. The stoppage comes as YouTube works to implement additional brand safety...Read More ›
New York Post - Last month, YouTube lost 5 percent of its top advertisers in the US and Canada following a global uproar over its placement of ads from big companies alongside videos created by neo-Nazis and ISIS supporters.
MediaRadar, a...Read More ›
CNBC - Target shares fell nearly 6 percent on Wednesday, as a massive marketing push and spike in digital sales weren't enough to make up for fewer shoppers visiting its stores.