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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

29 June 2018 | Cablefax Staff

Digital Advertising Ad Tech

Instagram Releases Long-Form IGTV Platform

Another social media platform is diving deeper into the world of video. Instagram revealed its latest feature, IGTV, Wednesday, an app for watching long-form vertical video from Instagram creators.

29 May 2018 | David Pilcher

Print Advertising Digital Advertising

The Surprising Stats Behind the Decline in Print Ads this Year

20 April 2018 | Melynda Fuller

Digital Advertising

RockYou Media Relaunches 'LittleThings' Site

MediaPost—On February 28, viral website LittleThings posted its last piece, stating that would be its last day of business. The website, which saw much of its traffic come from Facebook, had become the first victim

15 March 2018 | Todd Krizelman

Digital Advertising

Answering publisher questions in the wake of the Facebook algorithm changes

Digital Content Next—Facebook's recent newsfeed algorithm changes have left publishers with a lot of questions. Many who relied heavily on Facebook and other third-party distribution sites find themselves needing to

21 December 2017 | David Kirkpatrick

Digital Advertising Advertising Trends Ads.txt

Study: Only 20% of publishers' websites use ads.txt

 

Marketing Dive—While ads.txt and other measure being taken by digital marketers this year have suggested a more concerted effort to address fraud, the MediaRadar report highlights how fighting fraud can only be

27 November 2017 | Seb Joseph

Digital Advertising

The State Of Digital Advertising Strategies, In 4 Charts

Digiday - Trust, safety and the pursuit of transparency in online media have been top of mind for marketers this year. From Procter & Gamble’s crackdown on wastage in its media buys, to question marks over the

27 June 2017 | David Kirkpatrick

Digital Advertising

P&G, Unilever scale back digital ad spending

MarketingDiveThe news is particularly noteworthy because of the size of the marketers involved — P&G is the world's largest advertiser and Unilever is no slouch when it comes to investing in ads — and therefore

26 June 2017 | Tanya Dua

Digital Advertising

Two of the world’s biggest advertisers are cutting back on digital ad spend

YahooProcter & Gamble and Unilever have both aggressively pushed for more transparency in the murky digital media landscape in recent years, even threatening to pull back on digital spending unless the system is