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27 June 2017 | David Kirkpatrick

Digital Advertising

P&G, Unilever scale back digital ad spending

MarketingDiveThe news is particularly noteworthy because of the size of the marketers involved — P&G is the world's largest advertiser and Unilever is no slouch when it comes to investing in ads — and therefore

26 June 2017 | Tanya Dua

Digital Advertising

Two of the world’s biggest advertisers are cutting back on digital ad spend

YahooProcter & Gamble and Unilever have both aggressively pushed for more transparency in the murky digital media landscape in recent years, even threatening to pull back on digital spending unless the system is

26 June 2017 | Tanya Dua

Digital Advertising Advertising Trends Consumer Advertising

Two of the world’s biggest advertisers are cutting back on their digital ad spend

Business Insider - Procter & Gamble and Unilever have both aggressively pushed for more transparency in the murky digital media landscape in recent years, even threatening to pull back on digital spending unless the

21 June 2017 | A.J. Katz

Digital Advertising Vertical Video

Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?

AdWeekMediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1