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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

21 December 2017 | David Kirkpatrick

Digital Advertising Advertising Trends Ads.txt

Study: Only 20% of publishers' websites use ads.txt

 

Marketing Dive: While ads.txt and other measure being taken by digital marketers this year have suggested a more concerted effort to address fraud, the MediaRadar report highlights how fighting fraud can only be

27 November 2017 | Seb Joseph

Digital Advertising

The State Of Digital Advertising Strategies, In 4 Charts

Digiday - Trust, safety and the pursuit of transparency in online media have been top of mind for marketers this year. From Procter & Gamble’s crackdown on wastage in its media buys, to question marks over the

27 June 2017 | David Kirkpatrick

Digital Advertising

P&G, Unilever scale back digital ad spending

MarketingDiveThe news is particularly noteworthy because of the size of the marketers involved — P&G is the world's largest advertiser and Unilever is no slouch when it comes to investing in ads — and therefore

26 June 2017 | Tanya Dua

Digital Advertising

Two of the world’s biggest advertisers are cutting back on digital ad spend

YahooProcter & Gamble and Unilever have both aggressively pushed for more transparency in the murky digital media landscape in recent years, even threatening to pull back on digital spending unless the system is

26 June 2017 | Tanya Dua

Digital Advertising Advertising Trends Consumer Advertising

Two of the world’s biggest advertisers are cutting back on their digital ad spend

Business Insider - Procter & Gamble and Unilever have both aggressively pushed for more transparency in the murky digital media landscape in recent years, even threatening to pull back on digital spending unless the

21 June 2017 | A.J. Katz

Digital Advertising Vertical Video

Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?

AdWeekMediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1

10 May 2017 | Todd Krizelman

Digital Advertising Advertising Trends

Did angry advertisers really boycott YouTube? The answer may surprise you.

Digital Content NextIn March this year, a few big national brands were reported to have been found running adjacent to hate speech and even videos promoting terrorism on YouTube in the UK. This triggered a

9 May 2017 | Troy Dreier

Digital Advertising Online Advertising

Charting the Adpocalypse: 5% of Advertisers Left Google Preferred

OnlineVideo.NetYouTube’s well-publicized brand safety concerns earlier this year led hundreds of advertisers to threaten to boycott the top video sharing site. It also led to a noticeable dip in ad revenue for