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P&G, Unilever scale back digital ad spending

MarketingDiveThe news is particularly noteworthy because of the size of the marketers involved — P&G is the world's largest advertiser and Unilever is no slouch when it comes to investing in ads — and therefore could impact the bigger picture...

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Two of the world’s biggest advertisers are cutting back on digital ad spend

YahooProcter & Gamble and Unilever have both aggressively pushed for more transparency in the murky digital media landscape in recent years, even threatening to pull back on digital spending unless the system is cleaned up. And now, it seems...

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Two of the world’s biggest advertisers are cutting back on their digital ad spend

Business Insider - Procter & Gamble and Unilever have both aggressively pushed for more transparency in the murky digital media landscape in recent years, even threatening to pull back on digital spending unless the system is cleaned up. And now,...

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Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?

AdWeekMediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use...

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Did angry advertisers really boycott YouTube? The answer may surprise you.

Digital Content NextIn March this year, a few big national brands were reported to have been found running adjacent to hate speech and even videos promoting terrorism on YouTube in the UK. This triggered a cascade of negative press with...

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Charting the Adpocalypse: 5% of Advertisers Left Google Preferred

OnlineVideo.NetYouTube’s well-publicized brand safety concerns earlier this year led hundreds of advertisers to threaten to boycott the top video sharing site. It also led to a noticeable dip in ad revenue for the site’s top creators—something...

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YouTube Lost 5 Percent of Top Advertisers in April

U.S. NewsA new study from MediaRadar revealed that an advertiser boycott of Google's YouTube may have cost the video platform 5 percent of its top advertisers last month – a finding that threatens the stock of Google parent company Alphabet...

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The YouTube boycott that wasn't

Campaign U.S - "The Times of London" first reported on March 17th that ads were appearing alongside extremist videos on YouTube. From there, things escalated quickly. Within a week, eight blue chip brands—Starbucks, Dish, AT&T, Pepsi, GM,...

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YouTube quietly pauses search ads to implement brand safety measures

Marketing LandGoogle has quietly paused its TrueView discovery ads that show up in mobile search results or as a “related video” on video watch pages on the service. The stoppage comes as YouTube works to implement additional brand safety...

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Data Shows 5% Drop In Google Preferred YouTube Channel Advertisers In April

MediaPostCEO Susan Wojcicki, speaking at the NewFronts, directly addressed the backlash by top brands after some advertisers appeared next to racist content and pulled out. MediaRadar, an ad intelligence platform, wanted to see if the long list...

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