The Drum—The introduction of ads.txt by the IAB Tech Lab this year is arguably one of the key breakthroughs to repair trust in digital advertising in 2017, a sector that remains buoyant in terms of growth, but is not
20 December 2017 | Tanya Dua
The Google-backed ads.txt initiative to clean up digital advertising still hasn't caught on
BusinessInsider- Ads.txt has been billed a high profile, potentially high impact effort to clean up digital advertising. But it's been moving in slow motion.
Large brands, publishers, ad agencies, ad tech middlemen,
18 December 2017 | Tanya Dua
Brands are taking control of their media spending, and ad agencies should be alarmed
Business Insider - The role of media agencies has never been more in doubt, if a new report by the Association of National Advertisers is anything to go by.
More than 35% of companies that responded to a new ANA survey
On Marketing Technology
MTS:Tell us about your role and how you got here. What inspired you to start an ad sales intelligence company?I am the CEO and co-founder of MediaRadar. In 2003, I started working for Gruner +
13 December 2017 | Ross Benes
‘More isn’t always better’: Publishers cut their SSPs by 20 percent this year
Digiday- Ad tech is full ofoverblown hype, but one area publishers are making headway in is reducing the number of vendors they use to sell their inventory.
On average, the 500 largest publishers in the U.S. use about
Digiday - The fear and disappointment thatgripped brandsin the wake of the brand-safety crisis on YouTube in March has been replaced with pragmatism and caution in the latest one.
28 November 2017 | Todd Krizelman
How to tackle brand safety in programmatic, according to GroupM, Vox Media, The Trade Desk, LinkedIn, and Sizmek
DCN- From YouTube to Facebook, brands are more concerned than ever that their ads are being displayed next to offensive content. This is especially in the light of themost recent YouTube scandal. As a result, some are
