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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

29 June 2018 | Matt Lopez

Mobile Advertising Snapchat

Adding a Gaming Hub on Snapchat Could Drive More Advertisers to the Platform

Today, reports surfaced that Snap Inc. is planning to launch a gaming hub on its Snapchat app. According to The Information, the company is preparing to launch a platform this fall that will let outside developers

30 April 2018 | Amy Gesenhues

Snapchat Ad Tech Emerging Media Agency Media Companies

Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows

Marketing Land—The new ads will be exclusive to Snapchat's Shows content - the platform's premium TV-like video produced by entertainment studios and TV networks.

12 April 2018 | Matt Lopez

Snapchat

Facebook vs. Snapchat: What's Next for Third-Party Distribution?

VideoInk—Last week MediaRadar hosted a panel titled, "Facebook vs. Snapchat: What's Next For Third-Party Distribution?" where top experts in media and advertising came together to discuss Facebook's News Feed tweak

12 March 2018 | Troy Dreier

Snapchat

Snapchat Ad Length: The Average Video Ad is 8 Seconds Long

OnlineVideo.net—Can a brand get a persuasive message across in only eight seconds? Many are trying.

7 March 2018 | Amy Gesenhues

Snapchat

Report: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 months

Marketing Land—Just 397 brands bought video ads on Snapchat Discover channels — which feature content from publishers such as ESPN, Cosmopolitan and BuzzFeed — between November 2017 and January 2018, according to

6 March 2018 | Rebecca Stewart

Snapchat

What is Snapchat's place in the marketing mix?

The Drum—In the 12 months since Snap popped on the NY stock market, the company has invested heavily in its advertising offering, but questions remain as to its real value as a digital media buy and where it fits

1 March 2018 | Gavin O'Malley

Snapchat

How Brands Are Behaving On Snapchat

MediaPost—What's your competition up to on Snapchat?

28 February 2018 | John Koetsier

Snapchat

Snapchat Ads: 397 Brands Bought Video Ads In Last 3 Months, 73% from Entertainment, Tech, Retail

Forbes—397 brands such as Lyft, Pepsi, Exxon, and Olay bought video ads on Snapchat's 52 Discover channels between November of 2017 and January 2018, according to a new study by MediaRadar, an ad intelligence