Adexchanger - Sticks And Stones - Google and Facebook have absorbed the abuse of CPG companies on digital measurement standards, but everyone else is absorbing the losses. On top of severe rounds of agency and tech vendor downsizing, Procter &...Read More ›
Business Insider - Procter & Gamble and Unilever have both aggressively pushed for more transparency in the murky digital media landscape in recent years, even threatening to pull back on digital spending unless the system is cleaned up. And now,...Read More ›
Digiday - Six months ago, Breitbart was riding the wave of the election, plotting an international expansion to provide a platform to spread far-right, populist views in Europe. But today, Breitbart is facing traffic declines, advertiser...Read More ›
Folio - CHICAGO — Cautious optimism — coupled with the recognition that the traditional ways of doing business are no longer as tried-and-true as they once were — could well be the theme of any media industry conference in 2017, but the...Read More ›
FOLIO - Sales experts from HIMSS Media, NewBayMedia, and Northstar Travel Group share their thoughts on growing media sales.
In a sales environment that pits niche publishers against ubiquitous tech giants, media companies have one big...Read More ›