Digiday—To stand out in a crowded field of women-focused publishers, Refinery29 has shown advertisers an increased willingness to offer up access to its editorial staffers.
eMarketer—Ads.txt has emerged as a trend within programmatic advertising over the past year, so you better get used to it.
Video Ad News—Facebook’s announcement a few weeks ago that it plans to put more content from friends and family into users’ news feeds will have forced many digital publishers to reassess their social strategies.
Adweek—Facebook’s announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and others in the sector—and most of that reaction hasn’t been
21 December 2017 | David Kirkpatrick
Digital Advertising Advertising Trends Ads.txt
Study: Only 20% of publishers' websites use ads.txt
Marketing Dive—While ads.txt and other measure being taken by digital marketers this year have suggested a more concerted effort to address fraud, the MediaRadar report highlights how fighting fraud can only be
27 November 2017 | Casey Welton
Time Inc. and Meredith Merger Raises Important Questions for Magazine Media
Folio- 2017 is ending with a bang in magazine media. Maybe even a metaphorical big bang, as the wave of consolidation this year is forecasting a future of change that is unprecedented for this industry. In other
21 November 2017 | Jon Lafayette
Advertising Trends MediaRadar Announcement
TV Networks Sign Up For MediaRadar Ad Data
B&C - After expanding its advertising intelligence capabilities a year ago to include linear TV, MediaRadar says it has signed up more than 40 new television customers.
Among subscribing to MediaRadar in the past 12
3 November 2017 | Laurie Sullivan
P&G Ad Strategy Bounces Back After Cutting Out Sites From Media Buys
MediaPost- Procter & Gamble cut down the number of sites its ads ran on earlier this year about a month after brands discovered they were funding terrorist videos on YouTube. The maker of Tide, Bounty and other popular