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    How Data Science Is Helping Brands And Publishers Read More

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    YouTube Is Winning Top Advertisers Again, Months After A Brand-Safety Boycott Read More

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    YouTube Ad Scandals Caused 5% Of Top Advertisers To Leave, Says Analytics Firm Read More

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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

27 June 2017 | AdExchanger

Advertising Trends

Google Likely To Get Its $1 Billion-Plus EU Fine From This Week; Podcast Ad Spend Is Increasing Rapidly

Adexchanger - Sticks And Stones - Google and Facebook have absorbed the abuse of CPG companies on digital measurement standards, but everyone else is absorbing the losses. On top of severe rounds of agency and tech

26 June 2017 | Tanya Dua

Digital Advertising Advertising Trends Consumer Advertising

Two of the world’s biggest advertisers are cutting back on their digital ad spend

Business Insider - Procter & Gamble and Unilever have both aggressively pushed for more transparency in the murky digital media landscape in recent years, even threatening to pull back on digital spending unless the

14 June 2017 | Patrick Kulp

Advertising Trends

The YouTube advertiser boycott is already fading in the United States

MashableWell, that didn't last long.

Nearly half of the American brands that made a show of pulling their ads from YouTube over placements on extremist videos in March have resumed advertising on the platform,

14 June 2017 | David Ng

Advertising Trends

Advertisers are in the hot seat as activists both for and against Trump call for boycotts

Los Angeles Times - It has come to feel like a weekly, even daily occurrence. Following a media firestorm, usually related in some way to President Trump, advertisers face calls to sever ties with the company at the