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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

17 January 2018 | David Cohen

Advertising Trends

The Ad Community's Reaction to Facebook's News Feed Algorithm Change

AdweekFacebook’s announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and others in the sector—and most of that reaction hasn’t been

21 December 2017 | David Kirkpatrick

Digital Advertising Advertising Trends Ads.txt

Study: Only 20% of publishers' websites use ads.txt


Marketing Dive: While ads.txt and other measure being taken by digital marketers this year have suggested a more concerted effort to address fraud, the MediaRadar report highlights how fighting fraud can only be

27 November 2017 | Casey Welton

Advertising Trends

Time Inc. and Meredith Merger Raises Important Questions for Magazine Media

Folio- 2017 is ending with a bang in magazine media. Maybe even a metaphorical big bang, as the wave of consolidation this year is forecasting a future of change that is unprecedented for this industry. In other

21 November 2017 | Jon Lafayette

Advertising Trends MediaRadar Announcement

TV Networks Sign Up For MediaRadar Ad Data

B&C - After expanding its advertising intelligence capabilities a year ago to include linear TV, MediaRadar says it has signed up more than 40 new television customers.

Among subscribing to MediaRadar in the past 12

3 November 2017 | Laurie Sullivan

Advertising Trends

P&G Ad Strategy Bounces Back After Cutting Out Sites From Media Buys

MediaPost- Procter & Gamble cut down the number of sites its ads ran on earlier this year about a month after brands discovered they were funding terrorist videos on YouTube. The maker of Tide, Bounty and other popular

27 June 2017 | AdExchanger

Advertising Trends

Google Likely To Get Its $1 Billion-Plus EU Fine From This Week; Podcast Ad Spend Is Increasing Rapidly

Adexchanger - Sticks And Stones - Google and Facebook have absorbed the abuse of CPG companies on digital measurement standards, but everyone else is absorbing the losses. On top of severe rounds of agency and tech

26 June 2017 | Tanya Dua

Digital Advertising Advertising Trends Consumer Advertising

Two of the world’s biggest advertisers are cutting back on their digital ad spend

Business Insider - Procter & Gamble and Unilever have both aggressively pushed for more transparency in the murky digital media landscape in recent years, even threatening to pull back on digital spending unless the

14 June 2017 | Patrick Kulp

Advertising Trends

The YouTube advertiser boycott is already fading in the United States

MashableWell, that didn't last long.

Nearly half of the American brands that made a show of pulling their ads from YouTube over placements on extremist videos in March have resumed advertising on the platform,