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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

3 April 2018 | Max Willens

Advertising Trends

How Refinery29 uses its editorial staff to stand out for advertisers

Digiday—To stand out in a crowded field of women-focused publishers, Refinery29 has shown advertisers an increased willingness to offer up access to its editorial staffers.

7 March 2018 | Ross Benes

Advertising Trends

Ads.txt Adoption Continues Its Steady Growth

eMarketer—Ads.txt has emerged as a trend within programmatic advertising over the past year, so you better get used to it.

31 January 2018 | Tim Cross

Advertising Trends

After Facebook's News Feed Changes, What's Next For Publishers?

Video Ad News—Facebook’s announcement a few weeks ago that it plans to put more content from friends and family into users’ news feeds will have forced many digital publishers to reassess their social strategies.

17 January 2018 | David Cohen

Advertising Trends

The Ad Community's Reaction to Facebook's News Feed Algorithm Change

AdweekFacebook’s announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and others in the sector—and most of that reaction hasn’t been

21 December 2017 | David Kirkpatrick

Digital Advertising Advertising Trends Ads.txt

Study: Only 20% of publishers' websites use ads.txt


Marketing Dive—While ads.txt and other measure being taken by digital marketers this year have suggested a more concerted effort to address fraud, the MediaRadar report highlights how fighting fraud can only be

27 November 2017 | Casey Welton

Advertising Trends

Time Inc. and Meredith Merger Raises Important Questions for Magazine Media

Folio- 2017 is ending with a bang in magazine media. Maybe even a metaphorical big bang, as the wave of consolidation this year is forecasting a future of change that is unprecedented for this industry. In other

21 November 2017 | Jon Lafayette

Advertising Trends MediaRadar Announcement

TV Networks Sign Up For MediaRadar Ad Data

B&C - After expanding its advertising intelligence capabilities a year ago to include linear TV, MediaRadar says it has signed up more than 40 new television customers.

Among subscribing to MediaRadar in the past 12

3 November 2017 | Laurie Sullivan

Advertising Trends

P&G Ad Strategy Bounces Back After Cutting Out Sites From Media Buys

MediaPost- Procter & Gamble cut down the number of sites its ads ran on earlier this year about a month after brands discovered they were funding terrorist videos on YouTube. The maker of Tide, Bounty and other popular