Did angry advertisers really boycott YouTube? The answer may surprise you.

Digital Content NextIn March this year, a few big national brands were reported to have been found running adjacent to hate speech and even videos promoting terrorism on YouTube in the UK. This triggered a cascade of negative press with...

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Resiliency, Progress, and Optimism at the Connectiv Executive Summit

Folio - CHICAGO — Cautious optimism — coupled with the recognition that the traditional ways of doing business are no longer as tried-and-true as they once were — could well be the theme of any media industry conference in 2017, but the...

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Identify New Sales Prospects and Potential Big Spenders

FOLIO - Sales experts from HIMSS Media, NewBayMedia, and Northstar Travel Group share their thoughts on growing media sales.

In a sales environment that pits niche publishers against ubiquitous tech giants, media companies have one big...

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Signs of the Times: Who Wins on Social?

Is social media "lift" converting to a commensurate level of new revenue? Most likely not.

Folio - A few weeks ago, I was talking to the publisher of a community/local media company about the state of the business. I suggested that his primary...

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Facebook to start testing mid-roll video ads

CYNOPSISGood morning. It’s Tuesday January 10, 2017 and this is your first early morning digital briefing.

Yahoo Finance has reported that Brick and Mortar retail stores like JC Penney, Sears and Macy’s were taking a hit with online holiday...

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Retail Holiday Sales Rise, But 2017 Won't Be Rosy For All

AdvertisingAge - Don't be fooled by rosy retail holiday sales reports. It's true that the sector finished well, but not everyone benefited—e-commerce was hot and there were pockets of strength among retailers like Gap and American Eagle. But...

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MediaRadar partners with Magazines Canada to provide digital, print ad sales intelligence

Talking New Media - TORONTO, Ontario — December 7, 2016 — MediaRadar, the leading advertising sales intelligence platform, today announced a partnership with Magazines Canada, the national trade association representing Canadian-owned,...

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Magazines Canada allies with ad intelligence provider MEDIARadar

Canadian Magazines - Magazines Canada has allied itself with the advertising intelligence platform MediaRadar to provide the trade association with in-depth digital and print advertising sales information to its members and to use in its projects,...

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CEO’s Share Business Stories and Successes at FOLIO:Summit

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Folio: Show Wednesday Recap

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