19 January 2018 | Kelly Liyakasa
Ad Exchanger—Reelz, an independent cable and satellite TV network, combines technology and direct sales to compete with larger media conglomerates.
5 April 2017 | Natan Edelsburg
The DRUM - Key Findings:
- Amazon and Netflix had the strongest digital presence over the past two weeks, running on 72 and 56 sites respectively. Amazon’s most advertised show was Bosch while Netflix pushed Stranger
Multichannel - Research company provides additional ad information to network sales execs.
MediaRadar, which compiles information about ad spending, said it is giving its network clients additional ways to analyze
10 March 2017 | Natan Edelsburg
The Drum - KEY FINDINGS:
- Amazon more than doubled its digital presence over the past two weeks, advertising 18 shows on 75 sites. They focused most on BeFit, a fitness series which ran on 43 sites.
8 March 2017 | Darren Heitner
Forbes - The National Football League reportedly has a ratings problem. Overall ratings during the 2016 NFL season were down 9%, while people tuning in for the 2017 NFL Playoffs dropped 6% from the previous year.
23 February 2017 | Natan Edelsburg
The Drum - For the beginning of February, Netflix took the lead.
- Hulu’s most widespread advertising was focused on The Path, which ran on 21 networks and 30 websites. Amazon, on the other hand,
9 February 2017 | Natan Edelsburg
The Drum - For the beginning of February, Hulu and Amazon were in the lead. Here's the chart and full insights.
- Advertising is down across the board, with Go90 and SeeSo not advertising at all, and