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    This Tool Aims to Help Sales Teams Build Better Pitches This Upfront Read More

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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

19 January 2018 | Kelly Liyakasa

TV Advertising

Automation Helps Niche TV Network Reelz Navigate The Cross-Screen Ecosystem

Ad Exchanger—Reelz, an independent cable and satellite TV network, combines technology and direct sales to compete with larger media conglomerates.

5 April 2017 | Natan Edelsburg

TV Advertising

Netflix and Amazon in the lead in OTT Advertising as March begins

The DRUM - Key Findings:

  • Amazon and Netflix had the strongest digital presence over the past two weeks, running on 72 and 56 sites respectively. Amazon’s most advertised show was Bosch while Netflix pushed Stranger

20 March 2017 | Jon Lafayette

TV Advertising

MediaRadar Launches TV Share Of Market Report

Broadcasting & CableMediaRadar, which compiles information about ad spending, said it is giving its network clients additional ways to analyze and utilize the data.

The company says its TV Share of Market

20 March 2017 | Jon Lafayette

TV Advertising

MediaRadar Launches TV Share Of Market Report

MultichannelResearch company provides additional ad information to network sales execs.

MediaRadar, which compiles information about ad spending, said it is giving its network clients additional ways to analyze

10 March 2017 | Natan Edelsburg

TV Advertising

Amazon doubles its digital advertising spends on originals as February wrapped up

The Drum - KEY FINDINGS:

  • Amazon more than doubled its digital presence over the past two weeks, advertising 18 shows on 75 sites. They focused most on BeFit, a fitness series which ran on 43 sites.

8 March 2017 | Darren Heitner

TV Advertising

NFL Sponsorship Soars To $1.25 Billion, Up 4.3% Year-Over-Year

Forbes - The National Football League reportedly has a ratings problem. Overall ratings during the 2016 NFL season were down 9%, while people tuning in for the 2017 NFL Playoffs dropped 6% from the previous year.

23 February 2017 | Natan Edelsburg

TV Advertising

Netflix and Amazon leading OTT Advertising at the beginning of February

The Drum For the beginning of February, Netflix took the lead.

KEY FINDINGS:

  • Hulu’s most widespread advertising was focused on The Path, which ran on 21 networks and 30 websites. Amazon, on the other hand,

9 February 2017 | Natan Edelsburg

TV Advertising

Hulu and Amazon make the biggest push OTT advertising as February begins

The Drum - For the beginning of February, Hulu and Amazon were in the lead. Here's the chart and full insights.

KEY FINDINGS:

  • Advertising is down across the board, with Go90 and SeeSo not advertising at all, and