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Amazon takes the lead in OTT advertising with 'The Man in the High Castle' at the forefront

The DRUMFor the end of December, Amazon was in the lead for advertising the most number of TV shows. Here's the full analysis.

KEY FINDINGS:

  • Amazon advertised the highest number of TV shows with 16. The most prevalent of these was The Man in...
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Amazon's holiday dominance solidified by last-minute shoppers

CNBC - A last-minute push in orders made through Amazon's Prime Now service helped the online retailer recover the ground it lost to bricks-and-mortar competitors earlier in the season and maintain its dominant market share from the 2015 season.

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Amazon Increased Holiday TV Ad Spend by 76 Percent

Response Magazine - SEATTLE – Amazon increased spending in linear TV ads by 76 percent and digital by 224 percent – the biggest increases in each area year-over-year, according to The MediaRadar Trend Report, which examined holiday advertising...

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Report: Amazon led big retailers in digital ad spend increases during early holiday season

Marketing Land - Amazon led the way among big retailers in increasing their digital holiday advertising spend, according to ad sales intelligence firm MediaRadar, which analyzed sales data from October and November 2016 and 2015. The e-commerce...

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Amazon ramps up its holiday TV ad spending

Internet Retailer - Amazon.com Inc., which has not relied heavily on TV advertising in the past, changed course this holiday season and dramatically increased its TV ad spend, according to a study of eight major retailers by ad sales...

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Jet.com outpaces rivals when it comes to digital ad spending

Mashable - After a huge TV advertising blitz that lasted through much of the past year, Jet.com removed itself almost entirely from the airwaves this holiday season as it turned its full attention to the digital space.

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As Print Ads Decline, Wal-Mart and Amazon Boost TV, Digital Spending

 

Women's Wear Daily - MediaRadar’s latest analysis of holiday advertising expenditures by top retailers revealed an overall decline in print ads while spending on digital and TV skyrocketed — especially from Amazon.

 The online giant increased...

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Amazon increased holiday TV ad spend in a big way

Chain Store Age - While most retailers reduced traditional advertising spend in favor of digital sources this holiday season, Amazon made an unprecedented move to television.
 
This was according to the “MediaRadar Trend Report” that...
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Amazon beat competitors in a new way this holiday season: Money spent on TV ads

Recode - Amazon hasn’t historically been a big spender on TV commercials for a company of its size. But that has started to change recently, as the company has been more aggressive in pushing its Prime membership program and new gadgets like...

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Report: Amazon Spent $135M in October & November on TV Ads

Android Headlines - According to MediaRadar, Amazon outspent just about all of their competitors in October and November, spending $135 million on TV spots, leading up to the busy holiday season. They outspent Walmart by about $16 million and...

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Amazon Boosts Holiday TV Spending By 76%

B&C - Online giant Amazon boosted its TV spending during the Christmas shopping season more than any of the other top eight retailers included in a new study by ad tracker MediaRadar. Half of the big retailers reduced their TV spending as...

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Hulu increases marketing in December as Shut Eye premieres

The Drum - In December, Hulu has been dominating, while Netflix is still in the lead. Here are the full insights from MediaRadar.

Insights:

  • Hulu dominates December OTT advertising and nearly triples the number of websites they ran across from...
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Making the Most of Cross-Platform Ad Sales

B&C - Thanks to the growing strength of online/mobile digital content, today’s ad sales teams have to be keenly knowledgeable in detecting and recommending the right media mixes to their advertising clients.

The reason is that linear (broadcast)...

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Amazon quadruples the number of shows they are marketing

For the beginning of November, Amazon ramped up their marketing from 4 to 22 shows. Netflix is still in the lead. Here's the chart and full analysis.

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Netflix continued to lead in OTT marketing in October

Found Remote has been partnering with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.

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