The Sun Daily - NEW YORK: YouTube was rocked earlier this year when it suffered a mass boycott by brands concerned about their ads appearing next to inappropriate content, but the latest data suggests advertisers are
WARC - NEW YORK: YouTube was rocked earlier this year when it suffered a mass boycott by brands concerned about their ads appearing next to inappropriate content, but the latest data suggests advertisers are using the
BandT - It appears some of the planet’s biggest advertisers are prepared to forgive and forget after the recent boycott of Google’s YouTube following-on from revelations pre-roll ads were being shown next to, and
3 August 2017 | David Kirkpatrick
Study: YouTube brand safety woes in the rearview as advertiser presence surges
MarketingDive - Big-name brands includingWalmart and Procter & Gamble have remained firm in staying off of YouTubeuntil it can provide more concrete brand safety assurances, but the new MediaRadar research suggests
IAB SmartBrief - YouTube's Google Preferred program attracted 508 advertisers in June, up 134% from January, before the platform's brand-safety controversy, per MediaRadar. The study found that the number of days
3 August 2017 | Geoff Weiss
Google Preferred Advertisers Return To YouTube Months After ‘Adpocalypse’
Tubefilter - Four months after theYouTube ‘Adpocalypse’, when more than 250 brands pulled ads from YouTube after discovering that they had run alongside videospromoting extremism, it looks like major marketers have
OnlineVideo - The site that made brand safety a major concern for the entire online video ad industry has shown how to deal with brand safety issues.Earlier this year, YouTube experienced some well-documented problems
3 August 2017 | Lauren Johnson
Months Removed From a Brand-Safety Boycott, YouTube Is Winning Over Top Advertisers Again
AdWeek - Four months aftermore than 250 brandspulled their advertising from YouTube because ads were appearing next to extremist content, the site’s top-spending marketers are running video ads again, according to