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7 August 2017 | theSundaily

Online Advertising youtube

Advertisers rush back to YouTube

The Sun Daily - NEW YORK: YouTube was rocked earlier this year when it suffered a mass boycott by brands concerned about their ads appearing next to inappropriate content, but the latest data suggests advertisers are

7 August 2017 | WARC

Online Advertising youtube

Advertisers rush back to YouTube

WARCNEW YORK: YouTube was rocked earlier this year when it suffered a mass boycott by brands concerned about their ads appearing next to inappropriate content, but the latest data suggests advertisers are using the

4 August 2017 | B&T Magazine

Online Advertising youtube

Advertisers Flood Back To YouTube After Boycott

BandT - It appears some of the planet’s biggest advertisers are prepared to forgive and forget after the recent boycott of Google’s YouTube following-on from revelations pre-roll ads were being shown next to, and

3 August 2017 | David Kirkpatrick

Online Advertising youtube

Study: YouTube brand safety woes in the rearview as advertiser presence surges

MarketingDiveBig-name brands includingWalmart and Procter & Gamble have remained firm in staying off of YouTubeuntil it can provide more concrete brand safety assurances, but the new MediaRadar research suggests

3 August 2017 | IAB SmartBrief

Online Advertising youtube

YouTube's advertiser count up 134% since Jan.

IAB SmartBrief - YouTube's Google Preferred program attracted 508 advertisers in June, up 134% from January, before the platform's brand-safety controversy, per MediaRadar. The study found that the number of days

3 August 2017 | Geoff Weiss

Online Advertising youtube

Google Preferred Advertisers Return To YouTube Months After ‘Adpocalypse’

TubefilterFour months after theYouTube ‘Adpocalypse’, when more than 250 brands pulled ads from YouTube after discovering that they had run alongside videospromoting extremism, it looks like major marketers have

3 August 2017 | Troy Dreier

Video Advertising youtube

Adpocalypse? What Adpocalypse? YouTube’s Ad Sales Bounce Back

OnlineVideoThe site that made brand safety a major concern for the entire online video ad industry has shown how to deal with brand safety issues.Earlier this year, YouTube experienced some well-documented problems

3 August 2017 | Lauren Johnson

Video Advertising youtube

Months Removed From a Brand-Safety Boycott, YouTube Is Winning Over Top Advertisers Again

AdWeekFour months aftermore than 250 brandspulled their advertising from YouTube because ads were appearing next to extremist content, the site’s top-spending marketers are running video ads again, according to