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    How Data Science Is Helping Brands And Publishers Read More

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    YouTube Is Winning Top Advertisers Again, Months After A Brand-Safety Boycott Read More

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    YouTube Ad Scandals Caused 5% Of Top Advertisers To Leave, Says Analytics Firm Read More

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    This Tool Aims to Help Sales Teams Build Better Pitches This Upfront Read More

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11 August 2017 | Todd Krizelman

Consumer Advertising

Consumer publishing is changing: Which methods are working best?

Digital Content NextWith the introduction of new advertising formats, ad types, and methods of buying and selling inventory, consumer publishing is undergoing some big changes. To get a closer look in order to

31 July 2017 | Todd Krizelman

Consumer Advertising

Consumer Publishing Is Changing: Which New Methods Are Working Best?

Native Advertising Institute - With the introduction of new advertising formats, ad types and methods of buying and selling inventory, consumer publishing is undergoing some big changes. To get a closer look and

17 July 2017 | Kim Davis

Programmatic Advertising Consumer Advertising

Flexing Digital Muscles

DMN - I guess the lengthy downtime around Independence Day is over, because a slew of news hit the desk this week, including — from a number of source — commentary about a sharp decline in the programmatic market. 

10 July 2017 | Tobi Elkin

Programmatic Advertising Consumer Advertising

Report Says Programmatic Buying Declined In Q1

MediaPost - Media Radar's 2016 Consumer Advertising Report, analyzing ad spend, formats, and ad buying patterns among marketers, found that programmatic ad buying declined 12% in Q1 of 2017 vs. Q1 2016.

According to