Consumer publishing is changing: Which methods are working best?

Digital Content NextWith the introduction of new advertising formats, ad types, and methods of buying and selling inventory, consumer publishing is undergoing some big changes. To get a closer look in order to see what is working, we at...

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Consumer Publishing Is Changing: Which New Methods Are Working Best?

Native Advertising Institute - With the introduction of new advertising formats, ad types and methods of buying and selling inventory, consumer publishing is undergoing some big changes. To get a closer look and see what is working, we at...

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Flexing Digital Muscles

DMN - I guess the lengthy downtime around Independence Day is over, because a slew of news hit the desk this week, including — from a number of source — commentary about a sharp decline in the programmatic market. 

The original source seems to...

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Report Says Programmatic Buying Declined In Q1

MediaPost - Media Radar's 2016 Consumer Advertising Report, analyzing ad spend, formats, and ad buying patterns among marketers, found that programmatic ad buying declined 12% in Q1 of 2017 vs. Q1 2016.

According to the ad sales intelligence...

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New Study Shows That the Number of Native Ad Buyers Increased by 74% in Just One Year

AdweekWhile ad spending is down in two key areas, print and programmatic, it’s seen a dramatic increase in native formats.

MediaRadar recently analyzed ad spending patterns from print, digital and email advertisers across native, video and...

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Two of the world’s biggest advertisers are cutting back on their digital ad spend

Business Insider - Procter & Gamble and Unilever have both aggressively pushed for more transparency in the murky digital media landscape in recent years, even threatening to pull back on digital spending unless the system is cleaned up. And now,...

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Amazon beat competitors in a new way this holiday season: Money spent on TV ads

Recode - Amazon hasn’t historically been a big spender on TV commercials for a company of its size. But that has started to change recently, as the company has been more aggressive in pushing its Prime membership program and new gadgets like...

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Native ads take a huge hit in 2016

New York Post - Some sobering news from the native advertising front, which many legacy publishers are looking to as a digital life raft.

Native ad renewal rates for 2016 were only 33 percent, according to Todd Krizelman, CEO of the ad-tracking...

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Amazon and Netflix ramp up marketing as the holiday season heats up

The Drum - For November, Amazon was heavily promoting the return of Mozart in the Jungle, while Netflix, The Crown. Here is the full analysis.

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Making the Most of Cross-Platform Ad Sales

B&C - Thanks to the growing strength of online/mobile digital content, today’s ad sales teams have to be keenly knowledgeable in detecting and recommending the right media mixes to their advertising clients.

The reason is that linear (broadcast)...

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