11 August 2017 | Todd Krizelman
Digital Content Next - With the introduction of new advertising formats, ad types, and methods of buying and selling inventory, consumer publishing is undergoing some big changes. To get a closer look in order to
31 July 2017 | Todd Krizelman
Native Advertising Institute - With the introduction of new advertising formats, ad types and methods of buying and selling inventory, consumer publishing is undergoing some big changes. To get a closer look and
DMN - I guess the lengthy downtime around Independence Day is over, because a slew of news hit the desk this week, including — from a number of source — commentary about a sharp decline in the programmatic market.
10 July 2017 | Tobi Elkin
MediaPost - Media Radar's 2016 Consumer Advertising Report, analyzing ad spend, formats, and ad buying patterns among marketers, found that programmatic ad buying declined 12% in Q1 of 2017 vs. Q1 2016.
10 July 2017 | Sami Main
Adweek - While ad spending is down in two key areas, print and programmatic, it’s seen a dramatic increase in native formats.
MediaRadar recently analyzed ad spending patterns from print, digital and email
26 June 2017 | Tanya Dua
Business Insider - Procter & Gamble and Unilever have both aggressively pushed for more transparency in the murky digital media landscape in recent years, even threatening to pull back on digital spending unless the
29 December 2016 | Jason Del Rey
Recode - Amazon hasn’t historically been a big spender on TV commercials for a company of its size. But that has started to change recently, as the company has been more aggressive in pushing its Prime membership
23 December 2016 | Keith Kelly
New York Post - Some sobering news from the native advertising front, which many legacy publishers are looking to as a digital life raft.
Native ad renewal rates for 2016 were only 33 percent, according to Todd