Recode - Amazon hasn’t historically been a big spender on TV commercials for a company of its size. But that has started to change recently, as the company has been more aggressive in pushing its Prime membership program and new gadgets like...Read More ›
The Drum - For November, Amazon was heavily promoting the return of Mozart in the Jungle, while Netflix, The Crown. Here is the full analysis.Read More ›
B&C - Thanks to the growing strength of online/mobile digital content, today’s ad sales teams have to be keenly knowledgeable in detecting and recommending the right media mixes to their advertising clients.
The reason is that linear (broadcast)...Read More ›
A year after the FTC’s ruling, how many publishers are compliant?
The Drum - For the beginning of November, Amazon ramped up their marketing from 4 to 22 shows. Netflix is still in the lead. Here's the chart and full analysis.Read More ›
We’re on the precipice of the most hotly contested and personally inflammatory U.S. Presidential election in history. This election has abandoned politically correct statements for outrageous accusations. It seems our Republican and Democratic...Read More ›
MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at advertisers that are on both national TV and YouTube. Here’s what they found:Read More ›
MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at auto advertising on Sunday Night Football from September 11 through October 24. Here are their key findings:Read More ›
New technologies have changed the way we do business. Companies have been forced to adjust to meet the rapid demands of a complex marketplace.
Advertising sales is no exception – the process of selling is harder than ever. Marketers are strategic...Read More ›