The DRUM- For the end of December, Amazon was in the lead for advertising the most number of TV shows. Here's the full analysis.

KEY FINDINGS:

• Amazon advertised the highest number of TV shows with 16. The most

CYNOPSIS - Good morning. It’s Tuesday January 10, 2017 and this is your first early morning digital briefing.

Yahoo Finance has reported that Brick and Mortar retail stores like JC Penney, Sears and Macy’s were taking

AdvertisingAge - Don't be fooled by rosy retail holiday sales reports. It's true that the sector finished well, but not everyone benefited—e-commerce was hot and there were pockets of strength among retailers like Gap

Forbes - The biggest threat to business confidence, growth and prosperity is economic uncertainty; at least that’s what the business media headlines would have us believe. They have described business confidence as

AdExchanger - Platforms, which are highly scalable and rely on others' content, were supposed to have it easier than publishers. But on Wednesday, Medium laid off a third of its staff, a total of 50 people.

CEO Ev

[A]List Marketing - Native advertising, although not a new concept, is struggling to find its place in a time of fake news, distrust of the media and strict FTC regulations. As consumers crave authentic information on

CNBC - A last-minute push in orders made through Amazon's Prime Now service helped the online retailer recover the ground it lost to bricks-and-mortar competitors earlier in the season and maintain its dominant market

MarketingDIVE - 

• In what's the latest sign that marketing and publishing roles are converging, agency entrepreneur and co-founder of VaynerMedia Gary Vaynerchuk has acquired PureWow, a digital publisher geared toward