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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

4 January 2017 | David Kirkpatrick

Native Advertising

Native ad renewal rates disappoint

MarketingDIVE -

  • MediaRadar reports that native ad renewal rates from 2016 hit only 33%, with 20% of advertisers using the format posting renewal rates below 20%, according to MediaPost.

4 January 2017 | Doug McPherson

TV Advertising

Amazon Increased Holiday TV Ad Spend by 76 Percent

Response Magazine - SEATTLE – Amazon increased spending in linear TV ads by 76 percent and digital by 224 percent – the biggest increases in each area year-over-year, according to The MediaRadar Trend Report, which

3 January 2017 | Max Willens

Predictions

What's NOT going to happen in 2017

Digiday - It’s predictions season in medialand, and there is no shortage of rose-colored takes at where the industry is going in 2017.

We’re going the other way.

3 January 2017 | Philip Rosenstein

Native Advertising

Native Ad Renewals At 33% In 2016

MediaPost - Despite steep advances in the native advertising space, renewal rates for such ads were at 33% in 2016, according to MediaRadar.

Thousands of publishers sold native ad spots in 2016. As users become

3 January 2017 | Ginny Marvin

TV Advertising

Report: Amazon led big retailers in digital ad spend increases during early holiday season

Marketing Land - Amazon led the way among big retailers in increasing their digital holiday advertising spend, according to ad sales intelligence firm MediaRadar, which analyzed sales data from October and November

30 December 2016 | Don Davis

TV Advertising

Amazon ramps up its holiday TV ad spending

Internet Retailer - Amazon.com Inc., which has not relied heavily on TV advertising in the past, changed course this holiday season and dramatically increased its TV ad spend, according to a study of eight major

30 December 2016 | Patrick Kulp

TV Advertising

Jet.com outpaces rivals when it comes to digital ad spending

Mashable - After a huge TV advertising blitz that lasted through much of the past year, Jet.com removed itself almost entirely from the airwaves this holiday season as it turned its full attention to the digital space.

30 December 2016 | Arthur Zaczkiewicz

TV Advertising

As Print Ads Decline, Wal-Mart and Amazon Boost TV, Digital Spending

Women's Wear Daily - MediaRadar’s latest analysis of holiday advertising expenditures by top retailers revealed an overall decline in print ads while spending on digital and TV skyrocketed — especially from Amazon.