Mobile Marketing Watch - MediaRadar, a leading advertising sales intelligence platform, has announced the results of its latest “MediaRadar Trend Report,” examining programmatic native advertising spending last
Exchange Wire - ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In
25 January 2017 | Philip Rosenstein
Programmatic Native Grows Almost 90% In 2016, But Overall Adpotion Remains Low
MediaPost - Adoption of programmatic native advertising grew by 86% in 2016, according to the latest trend report released this week by the sales intelligence platform MediaRadar.
Between Q1 and Q4 2016, the number of
Warc - Few advertisers are currently running programmatic native ads, but more and more publishers are starting to offer this opportunity, and there are signs that the sector may be ready to expand rapidly.
The Wall
18 January 2017 | Krystina Gustafson
Shoppers still aren't going to Target, despite the retailer's big marketing push
CNBC - Target shares fell nearly 6 percent on Wednesday, as a massive marketing push and spike in digital sales weren't enough to make up for fewer shoppers visiting its stores.
Despite ramping up the amount of
18 January 2017 | Todd Krizelman
Is it good business for your native ads to comply with FTC guidelines?
Digital Content Next - It’s been a little over a year since the FTC published guidelines for native advertising. In just 12 months this has led to a significant shift in how native or sponsored content has been
18 January 2017 | Mike Shields
Programmatic Native Ads Are Growing—But Banner Habit Is Hard to Break
The Wall Street Journal - Every other day it seems that a new online publisher is promising to reinvent digital advertising, amid cries from industry luminaries that online advertising—particularly on mobile—is broken.
MarketingDive -
DiveBrief:
- Facebook announced in a company blog post that its Facebook Audience Network (FAN) now serves ads to 1 billion people worldwide on a monthly basis.
- The post also pointed out that
