Recode - Amazon hasn’t historically been a big spender on TV commercials for a company of its size. But that has started to change recently, as the company has been more aggressive in pushing its Prime membership

Android Headlines - According to MediaRadar, Amazon outspent just about all of their competitors in October and November, spending $135 million on TV spots, leading up to the busy holiday season. They outspent Walmart

B&C - Online giant Amazon boosted its TV spending during the Christmas shopping season more than any of the other top eight retailers included in a new study by ad tracker MediaRadar. Half of the big retailers reduced

The Drum - In December, Hulu has been dominating, while Netflix is still in the lead. Here are the full insights from MediaRadar.

Insights:

• Hulu dominates December OTT advertising and nearly triples the number of

New York Post - Some sobering news from the native advertising front, which many legacy publishers are looking to as a digital life raft.

Native ad renewal rates for 2016 were only 33 percent, according to Todd

Digital Content Next - The ad ecosystem continues to evolve at a breakneck pace. This velocity can be challenging for publishers who are trying to keep-up with the latest innovations. So, what will 2017 look like?

EContent - MediaRadar, an advertising sales intelligence platform, announced a partnership with Connectiv, a division of the Software and Industry Information Association (SIIA) that accelerates innovation for content,