DCN - Native advertising is a compelling and profitable way for publishers to offer custom ad opportunities in the form of articles, video, programmatic and sound. What’s more, it provides a creative outlet for

New York, NY – March 15, 2017 – MediaRadar has just been awarded the Silver Stevie Award for Front Line Customer Service Team of the Year in the Technology Industries at the 11^th annual Stevie Awards for Sales and

The Drum - KEY FINDINGS:

• Amazon more than doubled its digital presence over the past two weeks, advertising 18 shows on 75 sites. They focused most on BeFit, a fitness series which ran on 43 sites.

DCN - Native advertising has come a long way from its debut in the digital marketing environment, when the lines between advertising and editorial were blurry at best. But a new study from the cloud-based intelligence

Digiday - Two years ago, The New Republic did like many publishers before it and built an agency-style unit to sell big, lofty, content-based campaigns to marketers. The publisher was determined to avoid the missteps

Folio: Let's be clear: Native advertising has the potential to be nothing short of a life preserver for digital publishers drowning in a swirling sea of ad blocking, growing skepticism among advertisers, and the

Forbes - The National Football League reportedly has a ratings problem. Overall ratings during the 2016 NFL season were down 9%, while people tuning in for the 2017 NFL Playoffs dropped 6% from the previous year.

But

BizReport - MediaRadar's research found that demand for, and adoption of, native advertising continues to rise. Approximately 610 new advertisers adopt the format each month, usually as part of digital packages rather