MediaPost - A new study by ad insights and intelligence company MediaRadar points to lingering disenchantment with native advertising, a mode of advertising that seems to separate people into fixed and angry

Mobile Advertising Watch - MAW was briefed by MediaRadar this week on its fresh study which reports on native advertising trends in 2016. “Leaders and Lessons in Native Advertising” — the result of analysis of

Dive Brief:

• Research from MediaRadar made available to Marketing Dive on thousands of native ads from 12,965 brands found that 37% of publisher websites were not compliant with Federal Trade

MediaPost - The Federal Trade Commission has issued a number of guidelines for native advertising, intended to maintain transparency by ensuring consumers know the ads are paid marketing and not editorial content.

AdExchanger - Thirty-seven percent of publishers fail to properly label their sponsored content to comply with the FTC enforcement policy issued in December 2015, according to MediaRadar. The ad sales intelligence firm

AdWeek - Each year, more outlets follow the regulations.

As native ads and sponsored content become more prevalent, the FTC has increased the number of regulations to help publishers and influencers navigate what’s

SIIA - While advertisers in many B2B categories appeared to consolidate the number of B2B media sites they advertised on in 2016, several verticals saw advertisers buying more high value placements and more rich media