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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

7 March 2018 | Amy Gesenhues

Snapchat

Report: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 months

Marketing Land—Just 397 brands bought video ads on Snapchat Discover channels — which feature content from publishers such as ESPN, Cosmopolitan and BuzzFeed — between November 2017 and January 2018, according to

7 March 2018 | Ross Benes

Advertising Trends

Ads.txt Adoption Continues Its Steady Growth

eMarketer—Ads.txt has emerged as a trend within programmatic advertising over the past year, so you better get used to it.

6 March 2018 | Rebecca Stewart

Snapchat

What is Snapchat's place in the marketing mix?

The Drum—In the 12 months since Snap popped on the NY stock market, the company has invested heavily in its advertising offering, but questions remain as to its real value as a digital media buy and where it fits

1 March 2018 | Gavin O'Malley

Snapchat

How Brands Are Behaving On Snapchat

MediaPost—What's your competition up to on Snapchat?

28 February 2018 | John Koetsier

Snapchat

Snapchat Ads: 397 Brands Bought Video Ads In Last 3 Months, 73% from Entertainment, Tech, Retail

Forbes—397 brands such as Lyft, Pepsi, Exxon, and Olay bought video ads on Snapchat's 52 Discover channels between November of 2017 and January 2018, according to a new study by MediaRadar, an ad intelligence

23 February 2018 | Todd Krizelman

Programmatic Advertising

Two Ways Brand Safety is Affecting Demand-Side Platforms

MarTech Series—According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand's reputation has been tarnished by the accidental placement

31 January 2018 | Tim Cross

Advertising Trends

After Facebook's News Feed Changes, What's Next For Publishers?

Video Ad News—Facebook’s announcement a few weeks ago that it plans to put more content from friends and family into users’ news feeds will have forced many digital publishers to reassess their social strategies.

19 January 2018 | Kelly Liyakasa

TV Advertising

Automation Helps Niche TV Network Reelz Navigate The Cross-Screen Ecosystem

Ad Exchanger—Reelz, an independent cable and satellite TV network, combines technology and direct sales to compete with larger media conglomerates.