Digiday - Six months ago, Breitbart was riding the wave of the election, plotting an international expansion to provide a platform to spread far-right, populist views in Europe. But today, Breitbart is facing traffic declines, advertiser...Read More ›
Cynopsis Media - PLATFORMS, APPS + DEVICES - MediaRadar, the advertising intelligence platform for media ad sales teams, has a new partnership with comScore in which comScore data will be integrated into MediaRadar’s artificial intelligence...Read More ›
IAB Smart Brief - MediaRadar has teamed up with comScore to give customers access to behavioral and demographic data across desktop and mobile. Starting in the second quarter, comScore's North American media metrics will be available to...Read More ›
US Campaign Live - On Monday, ad intelligence platform MediaRadar announced a new partnership with ComScore to further its goal of assisting ad sales professionals cement deals with brands.
Beginning in the second quarter of 2017, MediaRadar will...Read More ›
NEW YORK, NY—May 15, 2017—MediaRadar, the leading intelligence platform for media ad sales team, today announced that it will incorporate comScore data into its Ad Sales Intelligence platform. comScore is the cross-platform analytics company that...Read More ›
Native Advertising Institute - On average last year, publishers saw a 33 percent renewal rate for sponsored content (long-form native advertising). The bottom 20 percent saw renewal rates below 20 percent. This is based on data gathered by...Read More ›