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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

2 May 2018 | Tanya Dua

Video Advertising Ad Tech Emerging Media Agency Media Companies

'They're racing to forgive and jump back in': Advertisers are falling back in love with YouTube

Business Insider—With Facebook facing heat over the Cambridge Analytica scandal over the past few months, YouTube has largely remained under the radar. But don't confuse being out of headlines with being inactive.

30 April 2018 | Amy Gesenhues

Snapchat Ad Tech Emerging Media Agency Media Companies

Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows

Marketing Land—The new ads will be exclusive to Snapchat's Shows content - the platform's premium TV-like video produced by entertainment studios and TV networks.

25 April 2018 | Matt Lopez

Online Advertising Ad Tech Emerging Media Agency Media Companies

What LittleThings Would Do Different if It Had a Second Chance

VideoInk—After Facebook changed its algorithm at the beginning of the year, no one was impacted as heavily as digital publisher LittleThings. The company invested heavily in producing content for the platform with

20 April 2018 | Max Willens

Vertical Video Ad Tech Emerging Media Agency Media Companies

Highsnobiety experiments with a multimedia vertical stories format

Digiday—Highsnobiety has rolled out a tiled vertical video feature that looks and works like the stories format popularized by Snapchat and Instagram. Highsnobiety’s mobile site currently features vertical stories

20 April 2018 | Melynda Fuller

Digital Advertising

RockYou Media Relaunches 'LittleThings' Site

MediaPost—On February 28, viral website LittleThings posted its last piece, stating that would be its last day of business. The website, which saw much of its traffic come from Facebook, had become the first victim

19 April 2018 | Kerry Flynn

Video Advertising

'It's certainly never going to end': How Chase polices brand safety on YouTube

Digiday—Unlike most marketers, Chase put its money where its mouth is. A little over a year ago, shortly after The Times of London published a report on ads appearing on YouTube videos posted by extremists, JPMorgan

12 April 2018 | Matt Lopez

Snapchat

Facebook vs. Snapchat: What's Next for Third-Party Distribution?

VideoInk—Last week MediaRadar hosted a panel titled, "Facebook vs. Snapchat: What's Next For Third-Party Distribution?" where top experts in media and advertising came together to discuss Facebook's News Feed tweak

3 April 2018 | Max Willens

Advertising Trends

How Refinery29 uses its editorial staff to stand out for advertisers

Digiday—To stand out in a crowded field of women-focused publishers, Refinery29 has shown advertisers an increased willingness to offer up access to its editorial staffers.