Newsroom

The Pro-Trump Internet And The Alt-Right Are Turning On Breitbart

BuzzfeedOn Monday morning, Breitbart News fired staffer Katie McHugh, following a series of incendiary weekend tweets broadcast in the wake of the London Bridge terror attack. On Saturday evening, as word of the incidents spread across social...

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Breitbart sees huge advertising drop in May

TheHillBreitbart News has experienced almost a 90 percent drop in advertisers in May when compared to March, according to a Tuesday report. 

Per Digiday’s MediaRadar, which tracks ads on websites, Breitbart had 242 brands appearing on its...

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Breitbart ads plummet nearly 90 percent in three months as Trump’s troubles mount

DigidaySix months ago, Breitbart was riding the wave of the election, plotting an international expansion to provide a platform to spread far-right, populist views in Europe. But today, Breitbart is facing traffic declines, advertiser...

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MediaRadar has a new partnership with comScore

 Cynopsis Media - PLATFORMS, APPS + DEVICES - MediaRadar, the advertising intelligence platform for media ad sales teams, has a new partnership with comScore in which comScore data will be integrated into MediaRadar’s artificial intelligence...

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MediaRadar, comScore join for more sophisticated data

IAB Smart Brief - MediaRadar has teamed up with comScore to give customers access to behavioral and demographic data across desktop and mobile. Starting in the second quarter, comScore's North American media metrics will be available to...

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Native & Header Bidding: Positive Developments With Real Challenges

Native Advertising InstituteLast year was a good year for digital publishers. Although overall advertising growth slowed overall, according to eMarketer, digital advertising grew more than 15 percent and almost cleared $70 billion. And, by...

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MediaRadar partners with ComScore to provide publishers with smarter data

US Campaign LiveOn Monday, ad intelligence platform MediaRadar announced a new partnership with ComScore to further its goal of assisting ad sales professionals cement deals with brands.

Beginning in the second quarter of 2017, MediaRadar will...

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MediaRadar Integrates Independent comScore Data into its Ad Sales Intelligence Platform

NEW YORK, NY—May 15, 2017—MediaRadar, the leading intelligence platform for media ad sales team, today announced that it will incorporate comScore data into its Ad Sales Intelligence platform. comScore is the cross-platform analytics company that...

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Despite Challenges, Native Ad & Header Bidding Opportunities Are on the Rise

Publishing ExecutiveLast year was a good year for digital publishers. Although overall advertising growth slowed overall, according to eMarketer, digital advertising grew more than 15% and almost cleared $70 billion. And, by 2020, digital...

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How Publishers Can Increase Sponsored Content Renewal Rates 133%

Native Advertising InstituteOn average last year, publishers saw a 33 percent renewal rate for sponsored content (long-form native advertising). The bottom 20 percent saw renewal rates below 20 percent. This is based on data gathered by...

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