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    TV Networks Sign Up For MediaRadar Ad Data Read More

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    How Data Science Is Helping Brands And Publishers Read More

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    YouTube Ad Scandals Caused 5% Of Top Advertisers To Leave, Says Analytics Firm Read More

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    This Tool Aims to Help Sales Teams Build Better Pitches This Upfront Read More

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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

14 December 2017 | Sudipto Ghosh

Interview

Interview with Todd Krizelman, CEO, MediaRadar

On Marketing Technology

MTS: Tell us about your role and how you got here. What inspired you to start an ad sales intelligence company?I am the CEO and co-founder of MediaRadar. In 2003, I started working for Gruner

13 December 2017 | Ross Benes

Programmatic Advertising

‘More isn’t always better’: Publishers cut their SSPs by 20 percent this year

Digiday- Ad tech is full of overblown hype, but one area publishers are making headway in is reducing the number of vendors they use to sell their inventory.

On average, the 500 largest publishers in the U.S. use about

1 December 2017 | Seb Joseph

youtube

Brands Talk Tough With YouTube, But Aren’t Likely To Walk

Digiday - The fear and disappointment that gripped brands in the wake of the brand-safety crisis on YouTube in March has been replaced with pragmatism and caution in the latest one.

1 December 2017 | Emma Silva

Print Advertising

Print is Still Very Much Alive at Bauer Media Group

Folio-It’s been a rather tumultuous year for magazine media, to say the least. With so many consumers reading content on digital platforms, it appears that many publishers are reducing print frequencies or altogether 

28 November 2017 | Todd Krizelman

Brand Safety

How to tackle brand safety in programmatic, according to GroupM, Vox Media, The Trade Desk, LinkedIn, and Sizmek

DCN- From YouTube to Facebook, brands are more concerned than ever that their ads are being displayed next to offensive content. This is especially in the light of the most recent YouTube scandal. As a result, some

27 November 2017 | Casey Welton

Advertising Trends

Time Inc. and Meredith Merger Raises Important Questions for Magazine Media

Folio- 2017 is ending with a bang in magazine media. Maybe even a metaphorical big bang, as the wave of consolidation this year is forecasting a future of change that is unprecedented for this industry. In other

27 November 2017 | Seb Joseph

Digital Advertising

The State Of Digital Advertising Strategies, In 4 Charts

Digiday - Trust, safety and the pursuit of transparency in online media have been top of mind for marketers this year. From Procter & Gamble’s crackdown on wastage in its media buys, to question marks over the

21 November 2017 | Christina DesMarais

MediaRadar Tips Sales Tips

24 CEOs And Execs On The Daily Habits That Made Them Successful

Business InsiderEver wonder what sets highly successful people apart?

I've polled countless executives and entrepreneurs about the things they're doing every day which help them succeed, and it's not rocket