SIIA - While advertisers in many B2B categories appeared to consolidate the number of B2B media sites they advertised on in 2016, several verticals saw advertisers buying more high value placements and more rich media advertising, according to...Read More ›
The Drum - For the beginning of February, Netflix took the lead.
- Hulu’s most widespread advertising was focused on The Path, which ran on 21 networks and 30 websites. Amazon, on the other hand, concentrated their efforts on The...
The Drum - For the beginning of February, Hulu and Amazon were in the lead. Here's the chart and full insights.
- Advertising is down across the board, with Go90 and SeeSo not advertising at all, and MotorTrend On Demand only...
AdExchanger - Bustle has raised $38.5 million in venture capital to create content that speaks to female millennials. And it’s beginning to see its efforts bear fruit. It earned $30 million in 2016, up from just $10 million the year before.
But...Read More ›
DCN - For many advertisers, programmatic native feels like the Holy Grail. It brings the transactional efficiency, audience targeting and scale of programmatic to in-feed native units that match the look and feel of a publisher’s content....Read More ›
Good morning. It’s Monday February 6, 2017 and this is your first early morning briefing.
The top NFL playoff ad spenders this year were Ford, AT&T, Verizon, General Motors, Anheiser-Busch, Geico, McDonald’s, Toyota...Read More ›
Yahoo Finance - The story of the NFL this season was all about television ratings. Viewership fell throughout the regular season, even after the election, and ended down some 8% on average.
That drop had an impact on advertiser spending in the...Read More ›
Wireless Week - Super Bowl 51 is set to kick off on the turf in Houston this weekend, but U.S. wireless carriers have been facing off on a field of a different kind: your TV screen.
All four Tier-1 carriers will likely have creative ad spots...Read More ›
Native Advertising Institute - In a Q&A with MediaRadar CEO Todd Krizelman we ask how programmatic native can overcome its low penetration despite a surge in adoption in 2016.
The use of “three letter acronyms, fancy industry lingo and...Read More ›
B&C - Ford was the biggest spending advertiser on NFL playoff games this season, according to new figures from MediaRadar.
No. 2 was AT&T, which was not in the top 10 a year ago. AT&T’s spending was up 281% from a year ago.
Rounding out the top...Read More ›
AdAge - Brands that want to run a successful native ad campaign might have to pay as much as $450,000 for a six-month run.
But that might be a bargain, as marketers who cough up the cash are happy enough that they return at a rate significantly...Read More ›