2 May 2018 | Tanya Dua
Video Advertising Ad Tech Emerging Media Agency Media Companies
'They're racing to forgive and jump back in': Advertisers are falling back in love with YouTube
Business Insider—With Facebook facing heat over the Cambridge Analytica scandal over the past few months, YouTube has largely remained under the radar. But don't confuse being out of headlines with being inactive.
30 April 2018 | Amy Gesenhues
Snapchat Ad Tech Emerging Media Agency Media Companies
Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows
Marketing Land—The new ads will be exclusive to Snapchat's Shows content - the platform's premium TV-like video produced by entertainment studios and TV networks.
25 April 2018 | Matt Lopez
Online Advertising Ad Tech Emerging Media Agency Media Companies
What LittleThings Would Do Different if It Had a Second Chance
VideoInk—After Facebook changed its algorithm at the beginning of the year, no one was impacted as heavily as digital publisher LittleThings. The company invested heavily in producing content for the platform with the
20 April 2018 | Max Willens
Vertical Video Ad Tech Emerging Media Agency Media Companies
Highsnobiety experiments with a multimedia vertical stories format
Digiday—Highsnobiety has rolled out a tiled vertical video feature that looks and works like the stories format popularized by Snapchat and Instagram. Highsnobiety’s mobile site currently features vertical stories
MediaPost—On February 28, viral website LittleThings posted its last piece, stating that would be its last day of business. The website, which saw much of its traffic come from Facebook, had become the first victim of
19 April 2018 | Kerry Flynn
'It's certainly never going to end': How Chase polices brand safety on YouTube
Digiday—Unlike most marketers, Chase put its money where its mouth is. A little over a year ago, shortly after The Times of London published a report on ads appearing on YouTube videos posted by extremists, JPMorgan
VideoInk—Last week MediaRadar hosted a panel titled, "Facebook vs. Snapchat: What's Next For Third-Party Distribution?" where top experts in media and advertising came together to discuss Facebook's News Feed tweak and
Digiday—To stand out in a crowded field of women-focused publishers, Refinery29 has shown advertisers an increased willingness to offer up access to its editorial staffers.