TargetMarketing - YouTube had a problem in April that made it lose 5 percent of its advertisers — their videos were appearing on sites that didn’t match their brand values. The video sharing site instituted safeguards and saw 50 percent more...Read More ›
Native Advertising Institute - With the introduction of new advertising formats, ad types and methods of buying and selling inventory, consumer publishing is undergoing some big changes. To get a closer look and see what is working, we at...Read More ›
MarketingDive - For a digital advertising industry with ever-mounting concerns about transparency and fraud, the findings from Google's initiative will do little to quell fears and only serve to reinforce the deep flaws that have recently...Read More ›
Digital Content Next - Mobile is changing the way we consume video online. No, this doesn’t just mean that they are watching more video on mobile. Mobile viewing behavior is impacting a lot more than you might imagine. In fact, MediaBrix ran an...Read More ›
BizReport - MediaRadar's new 'Consumer Advertising Report' reveals that 5,000 fewer advertisers purchased programmatic ads in the first quarter of 2017 compared with the same period in 2016 - a 12% YoY decrease.
According to Todd Krizelman, CEO of...Read More ›
PerforanceIN - Programmatic has seen a 12% drop in ad spend in the US this year; at the same time, there’s been a 74% surge in native advertising.
That’s according to a new report by MediaRadar tracking thousands of advertisers and ad buys,...Read More ›