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7 August 2017 | theSundaily

Online Advertising youtube

Advertisers rush back to YouTube

The Sun Daily - NEW YORK: YouTube was rocked earlier this year when it suffered a mass boycott by brands concerned about their ads appearing next to inappropriate content, but the latest data suggests advertisers

7 August 2017 | WARC

Online Advertising youtube

Advertisers rush back to YouTube

WARCNEW YORK: YouTube was rocked earlier this year when it suffered a mass boycott by brands concerned about their ads appearing next to inappropriate content, but the latest data suggests advertisers are using

4 August 2017 | B&T Magazine

Online Advertising youtube

Advertisers Flood Back To YouTube After Boycott

BandT - It appears some of the planet’s biggest advertisers are prepared to forgive and forget after the recent boycott of Google’s YouTube following-on from revelations pre-roll ads were being shown next to, and

3 August 2017 | David Kirkpatrick

Online Advertising youtube

Study: YouTube brand safety woes in the rearview as advertiser presence surges

MarketingDiveBig-name brands including Walmart and Procter & Gamble have remained firm in staying off of YouTube until it can provide more concrete brand safety assurances, but the new MediaRadar research

3 August 2017 | IAB SmartBrief

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YouTube's advertiser count up 134% since Jan.

IAB SmartBrief - YouTube's Google Preferred program attracted 508 advertisers in June, up 134% from January, before the platform's brand-safety controversy, per MediaRadar. The study found that the number of days

3 August 2017 | Geoff Weiss

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Google Preferred Advertisers Return To YouTube Months After ‘Adpocalypse’

TubefilterFour months after the YouTube ‘Adpocalypse’, when more than 250 brands pulled ads from YouTube after discovering that they had run alongside videos promoting extremism, it looks like major marketers

3 August 2017 | Heather Fletcher

Online Advertising

YouTube Fixes Horrible Ad Placements, Grows 50%

TargetMarketingYouTube had a problem in April that made it lose 5 percent of its advertisers — their videos were appearing on sites that didn’t match their brand values. The video sharing site instituted

3 August 2017 | Joseph Zappa

Online Advertising youtube

Advertisers Return to YouTube, Shopify Launches Square Rival

Street FightMonths Removed from Brand Safety Boycott, YouTube Wins Over Advertisers Again (AdWeek)

Four months after more than 250 brands pulled their advertising from YouTube because ads were appearing next to