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Advertisers rush back to YouTube

The Sun Daily - NEW YORK: YouTube was rocked earlier this year when it suffered a mass boycott by brands concerned about their ads appearing next to inappropriate content, but the latest data suggests advertisers are using the video platform as...

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Advertisers rush back to YouTube

WARCNEW YORK: YouTube was rocked earlier this year when it suffered a mass boycott by brands concerned about their ads appearing next to inappropriate content, but the latest data suggests advertisers are using the video platform as never before.

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Advertisers Flood Back To YouTube After Boycott

BandT - It appears some of the planet’s biggest advertisers are prepared to forgive and forget after the recent boycott of Google’s YouTube following-on from revelations pre-roll ads were being shown next to, and supporting, hate and racist...

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Study: YouTube brand safety woes in the rearview as advertiser presence surges

MarketingDiveBig-name brands including Walmart and Procter & Gamble have remained firm in staying off of YouTube until it can provide more concrete brand safety assurances, but the new MediaRadar research suggests that even some of the...

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YouTube's advertiser count up 134% since Jan.

IAB SmartBrief - YouTube's Google Preferred program attracted 508 advertisers in June, up 134% from January, before the platform's brand-safety controversy, per MediaRadar. The study found that the number of days brands are running ads on Google...

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Google Preferred Advertisers Return To YouTube Months After ‘Adpocalypse’

TubefilterFour months after the YouTube ‘Adpocalypse’, when more than 250 brands pulled ads from YouTube after discovering that they had run alongside videos promoting extremism, it looks like major marketers have returned to the platform in...

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YouTube Fixes Horrible Ad Placements, Grows 50%

TargetMarketingYouTube had a problem in April that made it lose 5 percent of its advertisers — their videos were appearing on sites that didn’t match their brand values. The video sharing site instituted safeguards and saw 50 percent more...

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Advertisers Return to YouTube, Shopify Launches Square Rival

Street FightMonths Removed from Brand Safety Boycott, YouTube Wins Over Advertisers Again (AdWeek)

Four months after more than 250 brands pulled their advertising from YouTube because ads were appearing next to extremist content, the site’s...

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‘More of a blip’: Boycotting brands are back on YouTube

DigidayAdvertisers can talk all they want, but at the end of the day, giant video platforms are hard to resist.

Although a slew of advertisers made a fuss about pulling their ads off YouTube, many ads from these brands are still popping up...

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Charting the Adpocalypse: 5% of Advertisers Left Google Preferred

OnlineVideo.NetYouTube’s well-publicized brand safety concerns earlier this year led hundreds of advertisers to threaten to boycott the top video sharing site. It also led to a noticeable dip in ad revenue for the site’s top creators—something...

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