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    TV Networks Sign Up For MediaRadar Ad Data Read More

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    How Data Science Is Helping Brands And Publishers Read More

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    YouTube Ad Scandals Caused 5% Of Top Advertisers To Leave, Says Analytics Firm Read More

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    This Tool Aims to Help Sales Teams Build Better Pitches This Upfront Read More

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For Press Inquiries: Jaci Hoffmann, jaci@mediaradar.com (646) 652-7000 x714

5 May 2017 | Claire Atkinson

Digital Advertising

YouTube loses major advertisers over offensive content

New York PostLast month, YouTube lost 5 percent of its top advertisers in the US and Canada following a global uproar over its placement of ads from big companies alongside videos created by neo-Nazis and ISIS

4 May 2017 | Greg Dool

Advertising Trends

Resiliency, Progress, and Optimism at the Connectiv Executive Summit

Folio - CHICAGO — Cautious optimism — coupled with the recognition that the traditional ways of doing business are no longer as tried-and-true as they once were — could well be the theme of any media industry

2 May 2017 | mr.magazine

Print Advertising

CEO Of MediaRadar, Todd Krizelman, Advises ACT 7 Attendees To “Go Towards The Light”

Mr. Magazine - “Go towards the light,” Todd Krizelman advised, echoing an earlier speaker at Mr. Magazine’s™ ACT 7 held at the University of Mississippi this week. Krizelman, the CEO of MEDIARadar, was present to

21 April 2017 | MediaRadar

Video Advertising

3 Video Trends Publishers Need to Know

OnlineVideo - In an AOL Platforms poll of 300 premium publishers, the majority said they expect digital video to be their number one revenue driver this year. Online video represents a major source of growth for

20 April 2017 | Chad Pollitt

Native Advertising

The Native Advertising Technology Landscape is Bigger than Expected

Native Advertising Institute - In a previous post, Douglas Karr asked, What is Native Advertising? In the article, Douglas featured our latest infographic detailing the entire native advertising technology landscape.

18 April 2017 | Bianca Fortis

Native Advertising

Striking the Right Balance: 5 Tips for Success with Native Advertising

MediaShift - In September of 2013, the late David Carr, skeptical of the burgeoning native advertising tactic that was back then “all the rage,” wrote a column titled “Storytelling Ads May Be Journalism’s New Peril.”

17 April 2017 | Todd Krizelman

Native Advertising

How BuzzFeed, The New York Times, Hearst, The Atlantic and Quartz define native advertising

Digital Content Next - Demand for native campaigns and content has never been higher. Thousands of advertisers are purchasing native ads each month, many for the first time. As native adoption and demand have

13 April 2017 | Becky Peterson

Advertising Trends

Identify New Sales Prospects and Potential Big Spenders

FOLIO - Sales experts from HIMSS Media, NewBayMedia, and Northstar Travel Group share their thoughts on growing media sales.

In a sales environment that pits niche publishers against ubiquitous tech giants, media