Native Advertising Institute - On average last year, publishers saw a 33 percent renewal rate for sponsored content (long-form native advertising). The bottom 20 percent saw renewal rates below 20 percent. This is

Digital Content Next - In March this year, a few big national brands were reported to have been found running adjacent to hate speech and even videos promoting terrorism on YouTube in the UK. This triggered a cascade

OnlineVideo.Net - YouTube’s well-publicized brand safety concerns earlier this year led hundreds of advertisers to threaten to boycott the top video sharing site. It also led to a noticeable dip in ad revenue for the

U.S. News - A new study from MediaRadar revealed that an advertiser boycott of Google's YouTube may have cost the video platform 5 percent of its top advertisers last month – a finding that threatens the stock of

Campaign U.S - "The Times of London" first reported on March 17th that ads were appearing alongside extremist videos on YouTube. From there, things escalated quickly. Within a week, eight blue chip brands—Starbucks,

Marketing Land - Google has quietly paused its TrueView discovery ads that show up in mobile search results or as a “related video” on video watch pages on the service. The stoppage comes as YouTube works to implement

MediaPost - CEO Susan Wojcicki, speaking at the NewFronts, directly addressed the backlash by top brands after some advertisers appeared next to racist content and pulled out. MediaRadar, an ad intelligence platform,

CNBC - YouTube lost 5 percent of its U.S. and Canadian top ad clients during the month of April after reports that some ads were running next to inappropriate content, according to ad analytics platform MediaRadar.