28 November 2016 | THEDRUM
Consumer Advertising TV Advertising
Amazon quadruples the number of shows they are marketing
The Drum - For the beginning of November, Amazon ramped up their marketing from 4 to 22 shows. Netflix is still in the lead. Here's the chart and full analysis.
9 November 2016 | THEDRUM
Consumer Advertising TV Advertising
Netflix continued to lead in OTT marketing in October
The Drum - Found Remote has been partnering with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.
7 November 2016 | MediaRadar
Digital Advertising Consumer Advertising
Has America Abandoned Diplomacy For The Offensive?
We’re on the precipice of the most hotly contested and personally inflammatory U.S. Presidential election in history. This election has abandoned politically correct statements for outrageous accusations. It seems our
MediaRadar had been growing at a steady clip and was about to launch a big new product. This was 2010, and the then-4-year-old company, which
2 November 2016 | Todd Krizelman
Native Advertising Consumer Advertising
Six Things We Know About Native Advertising
It has been a few years that native advertising is being actively placed in the market. With the year-end approaching, it’s a good time to take stock of what we now know. At MediaRadar, we’re now not just tracking
1 November 2016 | Cynopsis Media
Consumer Advertising TV Advertising
Trends in Primetime Programming: June - September 2016
MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at advertisers that are on both national TV and YouTube. Here’s what they found:
28 October 2016 | Cynopsis Media
Consumer Advertising TV Advertising
Trends in Primetime Programming: Sept. 11- Oct. 24, 2016
MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at auto advertising on Sunday Night Football from September 11 through October 24. Here are their key findings:
28 October 2016 | Max Willens
Digital Advertising Consumer Advertising
The Promise and Peril of the Custom Banner Ad
The internet advertising pendulum is swinging again. With the price of banner ads as low as ever and readers consuming more and more content on mobile, publishers are ditching the standardized banner ads for custom