27 October 2016 | Folio:Magazine Staff
Digital Advertising Consumer Advertising
MediaRadar’s Approach: Intelligence. Advice. Impact. Commitment.
New technologies have changed the way we do business. Companies have been forced to adjust to meet the rapid demands of a complex marketplace.
Advertising sales is no exception – the process of selling is harder than
26 October 2016 | Natan Edelsburg
Digital Advertising Consumer Advertising
With Daily Fantasy Sports Bubble Bursting, FanDuel and DraftKings’ Ad Spend Has Vanished
It’s too bad there isn’t an app that lets companies change their business models every day.
According to a New York Times report, daily fantasy sports titans DraftKings and FanDuel are nearing an $8 million to $12
25 October 2016 | Natan Edelsburg
Digital Advertising Consumer Advertising
Hulu Increases Marketing as Netflix Slows Theirs Down
Found Remote recently launched a new partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.
For the end of October,
21 October 2016 | Folio:Magazine Staff
Digital Advertising Consumer Advertising
Brave New World for B2B Publishers
Digital ad sales is advancing so rapidly — our interactions of the world through tech are constantly changing. Homepage takeovers, video ads, native and programmatic are becoming more commonplace. In an increasingly
20 October 2016 | Cynopsis Media
Consumer Advertising TV Advertising
Trends in Primetime Programming: Sept. 1- Oct. 11, 2016
MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at how the big four networks promoted their programming from September through last week. Here are their key findings:
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13 October 2016 | Cynopsis Media
Consumer Advertising TV Advertising
Trends in Primetime Programming- Sept.2016
12 October 2016 | Natan Edelsburg
Consumer Advertising TV Advertising
Seeso and AOL Increase Spending on Originals as the Fall Begins
Found Remote recently launched a new partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts. Here are the results from
7 October 2016 | Cynopsis Media
Consumer Advertising TV Advertising
Trends in Primetime Programming- Sept. 1 – 30, 2016
MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent for print, digital, mobile, and TV clients, took a look at how NBC and ESPN are promoting NFL games. MediaRadar shared key findings with