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27 February 2017 | Christina DesMarais

Insider

23 Simple Daily Rituals These Executive do Every Day, no Matter What

IncOne thing the highest achievers have in common? A steady dose of discipline.

Study high achievers and you'll find the recipe for success is fairly consistent and includes hard work, perseverance, as well as a

23 February 2017 | Natan Edelsburg

TV Advertising

Netflix and Amazon leading OTT Advertising at the beginning of February

The Drum For the beginning of February, Netflix took the lead.

KEY FINDINGS:

  • Hulu’s most widespread advertising was focused on The Path, which ran on 21 networks and 30 websites. Amazon, on the other hand,

10 February 2017 | H.B. Duran

Programmatic Advertising

Twitch Records, Vibrating Ads And Other Must-Read Marketing Stats

[A]List Frontline Marketing - This week, we take a look at how haptic feedback may increase brand excitement, dispel a common myth about millennials on social media and dish details on how ad blocking may actually

9 February 2017 | Natan Edelsburg

TV Advertising

Hulu and Amazon make the biggest push OTT advertising as February begins

The Drum - For the beginning of February, Hulu and Amazon were in the lead. Here's the chart and full insights.

KEY FINDINGS:

  • Advertising is down across the board, with Go90 and SeeSo not advertising at all, and

8 February 2017 | Sarah Sluis

Native Advertising

Bustle Uses Old-Fashioned Tactics To Win At New Media

AdExchanger - Bustle has raised $38.5 million in venture capital to create content that speaks to female millennials. And it’s beginning to see its efforts bear fruit. It earned $30 million in 2016, up from just $10

8 February 2017 | Todd Krizelman

Native Advertising

Programmatic Native: A Nascent and Growing Category

DCN - For many advertisers, programmatic native feels like the Holy Grail. It brings the transactional efficiency, audience targeting and scale of programmatic to in-feed native units that match the look and feel of a

6 February 2017 | Cablefax Staff

TV Advertising

Super Bowl Sunday

Cablefax - Even if you don’t care about the on-field action Sunday, chances are the ads will pique your interest. Cox is among companies with Super Bowl spots, airing a commercial for its Panoramic WiFi in San Diego.

6 February 2017 | Cynopsis Media

TV Advertising

Cynopsis - Advertising & Brands Feb 2017

Cynopsis

Good morning. It’s Monday February 6, 2017 and this is your first early morning briefing.

ADVERTISING & BRANDS

The top NFL playoff ad spenders this year were Ford, AT&T, Verizon, General Motors,