BandT - The study by ad sales firm MediaRadar investigated ad spending patterns from print, digital and email advertisers across native, video and mobile campaigns over the past 18 months.
WARC - NEW YORK: The past year has seen a surge in the use of the native advertising format and a dip in programmatic advertising as advertisers react to brand safety concerns, a study suggests.
MediaRadar, an ad sales
Business Insider - The number of advertisers running programmatic ad campaigns declined by 12% year-over-year (YoY) in Q1 2017,according to MediaRadar.
It seems that more advertisers are opting for direct ad buying as
MarketingDive - As marketers strive to achieve greater authenticity and produce more narrative-focused content, native advertising is picking up serious traction. Native ads are also popular because the format
11 July 2017 | Tobi Elkin
Programmatic Advertising Native
Report: Native ads up 74% in Q1, programmatic slows
IAB SmartBrief - Programmatic ad spend dipped 12% in the first quarter compared to the same period last year, per MediaRadar. However, native ad buys jumped 74%, the biggest spike in spend for any ad unit.
10 July 2017 | Tobi Elkin
Programmatic Advertising Consumer Advertising
Report Says Programmatic Buying Declined In Q1
MediaPost - Media Radar's 2016 Consumer Advertising Report,analyzing ad spend, formats, and ad buying patterns among marketers, found that programmatic ad buying declined 12% in Q1 of 2017 vs. Q1 2016.
According to
10 July 2017 | Sami Main
New Study Shows That the Number of Native Ad Buyers Increased by 74% in Just One Year
Adweek - While ad spending is down in two key areas, print and programmatic, it’s seen a dramatic increase in native formats.
MediaRadar recently analyzed ad spending patterns from print, digital and email advertisers
MarketingDive - The news is particularly noteworthy because of the size of the marketers involved — P&G is the world's largest advertiser and Unilever is no slouch when it comes to investing in ads — and therefore
