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14 June 2017 | Patrick Kulp

Advertising Trends

The YouTube advertiser boycott is already fading in the United States

MashableWell, that didn't last long.

Nearly half of the American brands that made a show of pulling their ads from YouTube over placements on extremist videos in March have resumed advertising on the platform,

14 June 2017 | David Ng

Advertising Trends

Advertisers are in the hot seat as activists both for and against Trump call for boycotts

Los Angeles Times - It has come to feel like a weekly, even daily occurrence. Following a media firestorm, usually related in some way toPresident Trump, advertisers face calls to sever ties with the company at the

14 June 2017 | Todd Krizelman

Native Advertising

The real measure of native success is higher renewal rates

DCNThe sale of sponsored editorial is up significantly, across almost all big name publishers. BI Intelligence predicts that the native spend will hit $21 billion next year and account for nearly three-quarters of

13 June 2017 | Ross Benes

Online Advertising

‘More of a blip’: Boycotting brands are back on YouTube

DigidayAdvertisers can talk all they want, but at the end of the day, giant video platforms are hard to resist.

Although a slew of advertisers made a fuss about pulling their ads off YouTube, many ads from these

9 June 2017 | Sami Main

How Brands Benefit From Partnering With Trusted News Sources

AdWeekReuters called this past year “the year the media became the headline” in the release of its Tomorrow’s News 2017 report. The news publisher surveyed more than 1,700 Reuters.com users in April and May of this

8 June 2017 | Abha Bhattarai

Breitbart lost 90 percent of its advertisers in two months: Who’s still there?

The Washington PostThe number of advertisers on the alt-right site Breitbart.com has dropped 90 percent in recent months, from 242 in March to 26 in May, according to data from MediaRadar, a New York firm that

8 June 2017 | Neal Ungerleider

Insider

Lessons From The Epic Rise And Fall Of The Facebook Of The 1990s

Fast Company -Before Mark Zuckerberg created The Facebook, and even before Tom Anderson of MySpace was a household name, there was Todd Krizelman and Stephan Paternot. In 1994, the two Cornell University students

7 June 2017 | Charlie Warzel

Advertising Trends

The Pro-Trump Internet And The Alt-Right Are Turning On Breitbart

BuzzfeedOn Monday morning, Breitbart News fired staffer Katie McHugh, following a series of incendiary weekend tweets broadcast in the wake of the London Bridge terror attack. On Saturday evening, as word of the