TargetMarketing - YouTube had a problem in April that made it lose 5 percent of its advertisers — their videos were appearing on sites that didn’t match their brand values. The video sharing site instituted safeguards

Street Fight - Months Removed from Brand Safety Boycott, YouTube Wins Over Advertisers Again (AdWeek)

Four months after more than 250 brands pulled their advertising from YouTube because ads were appearing next to

Native Advertising Institute - With the introduction of new advertising formats, ad types and methods of buying and selling inventory, consumer publishing is undergoing some big changes. To get a closer look and see

MarketingDive - For a digital advertising industry with ever-mounting concerns about transparency and fraud, the findings from Google's initiative will do little to quell fears and only serve to reinforce the deep

OnlineVideo.net - It all depends on how you look at it. Programmatic TV ad spending will rise by 75.7 percent this year, growing to $1.13 billion, reports research companyeMarketer. It will grow another 85.2 percent

MarketingDive - The YouTube boycott initially seemed like more of a PR problem for the platform and for Googlethan a major hindrance to revenue, but it did cost YouTube5% of its top North American advertisers at its

Digital Content Next - Mobile is changing the way we consume video online. No, this doesn’t just mean that they are watching more video on mobile. Mobile viewing behavior is impacting a lot more than you might imagine.

BizReport - MediaRadar's new 'Consumer Advertising Report' reveals that 5,000 fewer advertisers purchased programmatic ads in the first quarter of 2017 compared with the same period in 2016 - a 12% YoY decrease.