Super Bowl LIX Insights Snapshot

MILLION-DOLLAR SECONDS: A Data Dive into Super Bowl LIX Ads

The real drama unfolded off the field at Super Bowl LIX: in the advertising arena. MediaRadar analyzed the advertising strategies of the biggest players, revealing impactful trends and shifts that are essential for anyone involved in planning or understanding future advertising campaigns.

WHAT YOU'LL DISCOVER:

• The Scoreboard: A quick overview of total spend, number of advertisers, ads, and total ad time.
• Category Breakdown: A pie chart illustrating the distribution of spending across different advertising categories at the LIX Super Bowl.
• Year-over-Year Comparison: A detailed look at how spending changed for major product categories from LVIII (2024) to LIX (2025). See which industries saw significant increases and decreases in spending.
• Top 3 Categories: Discover the top three categories that grabbed the most attention from viewers.
• Significant Increases & Decreases: Identify the four categories that witnessed substantial spending changes.
• Big Players: Examine the high spenders of the game and see how much it cost for a 30-second or minute-long spot.
• Consistent Presence: Learn which three advertisers maintained a continuous presence throughout six Super Bowls.
• Analysis of Top Advertisers from 2024 that were absent in 2025.