New! Future Titans of Retail

While our initial Future Titans of Advertising report provided a comprehensive overview of 100 brands across 10 industries, this companion report zooms in on one industry: Retail.

This focused analysis offers a deeper dive into the data, revealing key differences in how Titans, Future Titans, and other top retail brands manage their advertising budgets. Discover the strategies that set these brands apart and how they are navigating the evolving retail landscape.

KEY FINDINGS:

• Media Spend Trends: The retail industry spent 8% less on advertising in the 12 months ending May 31, 2024.
• Leaders in the Field: Amazon and Walmart maintained their Titan status with significant media spend growth. Temu, a newcomer, emerged as a Future Titan with a 404% increase in media spend.
• Digital Dominance: Over 40% of digital creatives from top retailers mention price points.
• Unique Strategies: Temu’s media budget shifted heavily to Paid Social, particularly on Facebook and Instagram, highlighting the importance of agility and innovation.

HOW THIS REPORT CAN HELP YOU:

• Stay Ahead of the Competition: Understand the media strategies of top retail brands.
• Optimize Your Media Mix: Learn from the successful strategies of Future Titans and Titans.
• Engage Consumers Effectively: Discover the digital ad formats and messaging that resonate with consumers.

About Future Titans: 

MediaRadar's Future Titans series reveals how brands are rewriting the rules of advertising. In this series, we dive into the marketing strategies of 100 industry leaders, challengers, and emerging brand threats.

Our research, backed by mountains of empirical data, reveals the transformative media and campaign strategies employed by competitors across 10 industry verticals to win consumer attention and category market share

Stay tuned for more Future Titans content covering industries such as Pharma, Automotive, Home & Beauty, Travel, Apparel and Luxury, Finance and more.