The Impact of the FTC's Guidelines for Native Ads
publishers must be compliant
- Q: Who is impacted by the FTC's new guidelines?
In December of 2015, the FTC announced a set of rules for publishers to help standardize native advertising and prevent consumers from being misled.
According to MediaRadar data, 70% of sites will need to modify their current native advertising format. This white paper outlines a checklist to ensure your native ads are labeled correctly and compliant with the new guidelines.
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MediaRadar is a multimedia ad sales intelligence tool— that will help you uncover new prospects, create custom pitches and includes detailed competitive analysis.
