MediaRadar Transforms Actionable Ad Intel with AI-Powered Sales Prospecting Solution for Publishers and Platforms
The solution uses AI to scale personalized email and LinkedIn sequences auto-populated with advertising recommendations from the industry’s leading ...
MediaRadar Drives Evolution of Advertising Industry with Local Market Insights Across Digital & Video Media
Marketing intelligence leader will maximize competitive media insights and return on ad spend for brands and agencies across 210 U.S. DMAs
2024 Advertising Titans: Unveiling Major Players and Emerging Contenders
Written by: Brett House
MediaRadar's "Future Titans of Advertising" Report Reveals Top Brands Driving Industry Transformation
New York, NY – October 23, 2024 – MediaRadar, the award-winning marketing intelligence platform, today announced the release of its “Future Titans of ...
Matt Krepsik Appointed CEO of MediaRadar to Lead Next Phase of Company Growth
NEW YORK, Sept. 19, 2024 (GLOBE NEWSWIRE) — MediaRadar, the award-winning advertising intelligence platform, today announced a strategic leadership ...
Paris Olympics Broadcasts Reveal Divergent Partisan Media Strategies
The 2024 Paris Summer Olympics were a smashing success, not just from a hefty US medal haul but from a ratings perspective as well- outpacing Tokyo ...
Focus On: Pennsylvania Senate
When politicos think “battleground state,” Ohio or Florida have historically leapt to mind. With their passing increasingly into “safe GOP” ...
Focus On: Montana Senate
Deep, dark-red Montana is one of the Republican party’s great hopes for flipping the Senate from Democrat control to their own this coming November.
TikTok's Troubles Provide an Opening for Media Companies to Capture Ad Dollars
As TikTok faces potential restrictions, media companies have an opportunity to win with engaging short-form content, brand safety, and effective ...
Potential Panic for Maryland Dems
Maryland’s political landscape sees unexpected shifts with former GOP Governor Larry Hogan’s Senate bid and a tight Democratic primary challenging ...
MediaRadar Secures Gold Stevie Award in Customer Service for Their 14th Win
NEW YORK, NEW YORK — April 25, 2024 — MediaRadar wins a coveted Gold Stevie Award celebrating success in Customer Service. This prestigious ...
Will The Clock Run Out on TikTok?
On March 13th, the House of Representatives—in a rare instance of bipartisanship—passed H.R. 7521. It’s a bill that would force TikTok to divest ...
Q4 2023 12 for ‘24 - Fitness & Weight Loss
As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising for fitness & weight loss industry.
Q4 2023 12 for ‘24 - Gambling & Casinos
As we conclude 2023 and look toward the new year, MediaRadar reviewed gambling and casinos advertising.
Q4 2023 12 for ‘24 - Baby & Kids
As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising for baby & kids’ brands.
Q4 2023 12 for ‘24 - Alcohol
As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising within the alcohol space.
Q4 2023 12 for ‘24 - Automotive
As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising within the automotive industry.
Q4 2023 12 for ‘24 - Beauty
As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising for beauty brands.
Q4 2023 12 for ‘24 - Food
As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising for food brands.
Q4 2023 12 for ‘24 - Technology
As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising in technology.
Q4 2023 12 for ‘24 - Non-Alcoholic Beverages
As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising for non-alcoholic beverage brands.
Q4 2023 12 for ‘24 - Travel
As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising from hotels, airlines, tourism bureaus among others in the travel ...
Q4 2023 12 for ‘24 - Retail
As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising investment from retailers.
Q4 2023 12 for ‘24 - Retail Media Networks
2023 proved to be a year of evolution for the advertising industry. Coming off the heels of a turbulent few years dealing with the impacts of the ...
OTT Ad Spend is in a Slump
Over 80 million U.S. households now use OTT services, and streaming remains a key way for advertisers to reach audiences projected to move away from ...
Taylor Swift's NFL Appearances Could Drive Billions
A new celebrity superfan is capturing attention and making an impact on the NFL – pop megastar Taylor Swift. Swift’s three Sunday appearances in the ...
OTC Cough & Cold Ad Spending Cools Off Despite Illness Season
Cough and cold season is here, but advertising spend by over-the-counter (OTC) medicine brands combating related symptoms is down compared to last ...
MediaRadar Acquires Kantar Group’s Vivvix to Offer a Comprehensive View of the Advertising Industry
Transaction combines complementary services to empower media sellers, brands, and agencies with broad market intelligence for confident ...
Grocery Wars: Instacart and Competitors Battle for Online Grocery Delivery Dominance
The online grocery wars are heating up, with brands like Instacart, Walmart+, and DoorDash spending big on advertising. New data from MediaRadar ...
Programmatic Advertising in 2023: Who's Buying and Why It Matters
Brands are consistently leaning into ad technology to deliver precise, tailored ads to their target audience. But who’s buying programmatically, and ...
Driving Success in 2024 Begins Now
The fourth quarter is here, which means sales teams need to start preparing now for 2024. MediaRadar can help you hit the ground running in Q1, ...
Exhibitor Events Trends: Forging Connections, Insights, and Brand Visibility
Trade shows and conferences have not only sustained their importance, but have evolved into pivotal platforms for networking, learning, and elevating ...
The Explosive Growth of AI Advertising: Key Trends and Takeaways
Artificial intelligence (AI) is transforming industries across the board, and advertising is no exception. According to recent data analyzed by ...
Hollywood Strikes: What the End of the Writers' Strike Means for Advertising
The Hollywood writers’ strike that started in May 2023 has officially ended as of September 27th. After nearly five months, the Writers Guild of ...
Advertising Overview: Webinar and Whitepaper Advertising in 2023
In today’s B2B advertising landscape, whitepapers and webinars continue to be pivotal tools for ad sales teams. These mediums offer an invaluable ...
4 Ways to Write Better Sales Emails
In an age of full inboxes—the average person gets 120 emails a day—and selective attention spans, getting your prospects to open and read your emails ...
5 Advertisers to Watch That Are Buying B2B Media Right Now
In today’s unpredictable economic climate, advertisers are meticulously reevaluating their budgets and buying strategies. For some, this stormy ...
5 Email Subject Lines That Work and Why
As brands ramp up their digital marketing efforts, a staggering 37% are increasing their email budgets this year. While more investment in email ...
3 Hot Trends to Watch in B2B Email Advertising
Programmatically sold advertising is expected to reach $725b by 2026, which would represent an increase of more than 75% from 2021.
3 Native Advertising Trends in B2B Media to Keep Your Eyes On This Year
Native ads have ascended to the upper echelons of programmatic advertising. According to Insider Intelligence, native display ad spending was ...
3 Reasons Why Data Can Improve Your Email Marketing Strategy This Year
It was an ordinary day in 1994 when Katie Couric, Bryant Gumbel, and Elizabeth Vargas sat on the set of The Today Show and answered the questions ...
Behind the Exhibits: A Look at B2B Event Advertising in 2023
The pandemic and stay-at-home orders didn’t just impact travel advertisers—the three-year loss of global direct business event spending (2020-2022) ...
How the Top 5 DTC Brands Are Advertising in 2023
In 2022, direct-to-consumer (D2C or DTC) sales by established brands—think Nike—and digitally native ones—think Allbirds—were expected to surpass ...
Publishers and SSPs Rethink Programmatic Ad Tech
Not long ago, advertisers balked at the idea of handing their ad dollars over to a robot (READ: programmatic ad tech).
2 Strategies to Help You Set the Perfect Price for Your Ad Inventory
“Price is what you pay. Value is what you get.”
Not All Advertisers Are Sold On YouTube
Google generated over $224b in ad revenue last year, cementing the company at the top of digital ad sellers worldwide, rivaled only by Meta, Alibaba, ...
Not a Cruel Summer: Travel Advertisers Keep Shaking Off the Pandemic Blues
Taylor Swift can sing “Cruel Summer” all she wants, but travel advertisers are having the time of their lives after almost three years of limited ...
5 Proven Steps to Overcome Pricing Objections: A Step-by-Step Guide
“It’s not worth the price.”
Elon's Impact: How Twitter Advertising Changed a Year into the Musk Era
In Elon Musk’s own words, he didn’t buy Twitter to make money. He did it to help humanity.
Picking Favorites: Advertisers Go Exclusive with Social Media or YouTube
GOAT (Greatest of All Time) debates are nothing new. Passionate fans will stop at nothing to convince others that their player is superior.
Electric Vehicle Advertisers Are Amped About YouTube
Want to hear something crazy? The first electric vehicle (EV) debuted in 1889. It was the brainchild of a Scottish immigrant, William Morrison, and ...
Beauty Advertisers Decrease Spending But Reimagine Their Strategies
The economy may be up and down, but people are still buying beauty products.
Is OTT Advertising Dead?
In 2021, 5,530 advertisers spent $1.3b on OTT ads across popular services such as Discovery+, Hulu, HBO Max, Paramount+, Peacock, and Pluto TV.
3 Advertising Predictions for H2 2023
In December 2022, Insider Intelligence published advertising trends to watch in 2023, highlighting the impact of the uncertain economy and the ...
An Uncertain Economy Fails to Stifle Consumer Advertisers
Economic experts are ringing the alarm bells—again—and warning of an imminent recession. Billionaire investor Stan Druckenmiller even said, “It’s ...
CPG Advertisers Double Down on YouTube
We recently looked at how much consumer packaged goods (CPG) advertisers are spending on TV to kick off 2023, including Super Bowl costs for a ...
Prescriptions & Primetime: Medical and Pharma Advertisers Spend Billions on TV
The rapid ascent of digital advertising has made us immune to what should be head-turning statistics. This stat, however, still makes us do a double ...
Construction Equipment & Materials Advertisers Spend on B2B Media to Start 2023
It wasn’t long ago that the cost of plywood increased from $400 to $1,500 per thousand square feet or that 68% of contractors said they’d seen a ...
CPG Advertisers Reel in Consumers with Video
Consumer confidence continues to trend downward, but you wouldn’t know it by looking at what Consumer Packaged Goods (CPG) companies spent on TV and ...
YouTube Ad Spending Rebounds After a Rocky 2022
It’s hard to believe media powerhouses like YouTube have “off” quarters too.
B2B Media Publications Aren’t Getting a Lot of Love from Crop Advertisers
Move aside, ChatGPT: 70% of specialty crop growers are now combating labor shortages and rising prices with farm robots and artificial intelligence.
Pharma's Embrace of Digital Advertising Includes YouTube
YouTube’s advertising revenues topped $29b in 2022, up from about $8.1b in 2017. With 62% of American internet users accessing YouTube daily and 85% ...
B2B Media Buoyed by Tourism & Construction Advertisers in Q1 2023
When we last wrote about the state of B2B media, it seemed like advertisers were turning the corner after pumping the brakes during the pandemic and ...
30 Seconds or Less: Brands Keep Their TV Ads Short and Sweet
Do people still watch TV?
Podcasts and Online Video Ads Catch the Eyes of NAB Show Attendees
The NAB Show Centennial recently celebrated 100 years of innovation in the most fitting place possible: Las Vegas.
Energy Advertisers Help B2B Media Publications Keep the Lights On
With the pandemic behind us and some consumers powering through financial woos, advertisers are spending like it’s 2018.
TV Ads Remain in the Picture for Brands
Digital ad spending is expected to reach $626b in 2023, up by 10.5% following a period of slowed growth during the pandemic. Much of the increase ...
A Look at the Comeback of B2B Hospitality Advertising in 2023
A sharp decline in demand for all things hospitality during the pandemic led to an equally sharp decline in revenue—in the first 10 months of 2020, ...
Are Pharma Brands Ready to Embrace Digital Advertising?
Many historians believe Santa Maria Novella Pharmacy to be the oldest apothecary in the world, dating back to 1221. The pharmaceutical industry has ...
The State of TV and Video Advertising in 2022
Whether on a TV, smartphone, tablet or computer, video oozes from every crevice of society.
What $5b in Spend Can Tell Us About the Future of Retail Media
It wasn’t long ago when retail media was still that shiny new object advertisers were staring at, but only a few went near. (Most of the time, that ...
Interest Rates Are Up; Real Estate Ad Spending Is Down
In news that surprised no one, the Federal Reserve raised interest rates…again.
Will Silicon Valley Bank’s Collapse Stall Finance Advertising?
The collapse of Silicon Valley Bank (SVB) has the financial universe floating without a tether; uncertainty continues to swell since the bank, ...
Travel Advertisers Are Back in a Big Way
With the exception of business-related travel, people are hitting the road, seas, and skies as if the past three years never happened.
Alcohol Advertisers Say No to Another Round of Ads
Revenue in the alcoholic drinks market will reach $283.8b this year and is expected to grow at an 5.5% each year between now and 2027.
Gambling Advertisers Push More Chips Into Digital and Traditional Ads
The U.S. set a gambling record in 2022 with nearly $55b in revenue. Gambling revenue in N.J. alone topped $5b last year, matching the state’s ...
2023 MediaRadar Prediction: Food Advertisers Battle Inflation
As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
MediaRadar’s Advertising Predictions: Tax Service Advertisers Bookend the Year
As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
MediaRadar's Advertising Predictions for 2023: Gaming Advertisers Sit on the Fence
As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
2023 MediaRadar Prediction: DTC Advertisers Spend Billions to Stay Ahead of the Competition
As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
2023 MediaRadar Prediction: B2B Industrial Advertising Remain Cautiously Optimistic
As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
MediaRadar's Complete Rundown of Super Bowl LVII Advertising
As millions watched the Kansas Chief’s secure a victory over the Philadelphia Eagles during 2023’s Super Bowl, consumers not only celebrated ...
2023 MediaRadar Prediction: Pet Advertisers Pullback After Pandemic Shopping Spree
As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
Super Bowl LVII Advertiser's Dive: Part III
Almost 300 jumbo jets.
Super Bowl LVII Advertiser's Dive: Part II
On February 12, 2023, more than 60k football fans will pack into State Farm Stadium in Glendale, Arizona, to experience Super Bowl LVII. For them, ...
2023 MediaRadar Prediction: Airline Advertising Budget Are Set to Soar
As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
MediaRadar’s Recession Ready Weekly Advertising Overview: Pets & Finance increase Ad Spend
Week of January 30, 2023
Super Bowl LVII Advertiser’s Dive
Almost six months out from Super Bowl LVII, Fox had sold nearly all of its available inventory, with some brands spending upward of $7mm to get into ...
Super Bowl LVII Advertiser’s Dive
Almost six months out from Super Bowl LVII, Fox had sold nearly all of its available inventory, with some brands spending upward of $7mm to get into ...
How NFL Advertising is Changing the Game
The NFL’s regular-season games in 2022 averaged 16.7mm viewers, while Super Bowl LVII attracted 113mm people.
How Specialized DSPs Are Shaping Connected TV (CTV) Advertising
The streaming wars reflect the plot of Infinity War (or Star Wars… it’s not a perfect metaphor). The growth of over-the-top television (OTT) ...
2023 MediaRadar Prediction: Quick Service Restaurants (QSRs) Advertisers Reimagine Their Strategies
As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
Snap’s New Ad Network: Opportunity in Programmatic Spreads to Social
Snap CEO, Even Spiegel, was critical of “super personal targeted ads” as recently as 2016, so it was a bit of a surprise when news broke that the ...
3 Types of OTT Ads You Absolutely Need to Try
OTT revenue is expected to grow at a compound annual growth rate (CAGR of 10.01% between 2023 and 2027, when it will reach $462.9 billion.
Google Chrome Privacy Sandbox: What Is It and Why Does It Matter?
Google’s made headlines for years as it perpetually teases at the demise of third-party cookies.
How Podcast Advertising Fits Into Programmatic Technology
At the beginning of 2019, we predicted it would be a big year for audio—and it was.
2023 MediaRadar Prediction: Advertisers for Weight Loss Solutions Won’t Tighten Their Belts
As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
Why Advertisers and Publishers Need Branded Content Studios More Than Ever
Content has always been at the heart of B2B advertising, from a catchy tagline at the end of a TV commercial to in-depth whitepapers ready for CIOs ...
The Power of Proactive Prospecting for Agencies: 5 Things to Know Before You Pitch
Being in sales is hard.
2023 MediaRadar Prediction: Prescription Advertisers Hold Steady but Rethink Digital
As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
B2B Out-of-Home is as Popular As Ever
Don’t let the decline in out-of-home (OOH) ad spending in 2020 fool you. OOH is hotter than ever among B2B advertisers.
MediaRadar’s Recession Ready Weekly Advertising Overview: Hobbies & Travel Take Off
Week of January 16, 2023
New Ad Formats Continue to Transform TV Advertising
The slew of mergers and acquisitions in the entertainment world continues to make headlines.
10 B2B Sales Podcasts Reps Should Have on Their Radar in 2023
Way back in 2019, we predicted a big year for audio—and it was.
Integrated Advertising in Sports: How Brands Can Ride the NBA’s Coattails
Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of the content, ...
What Is Supply Path Optimization? | MediaRadar Blog
Decades after the first advertising network went live, it’s reasonable to conclude that the ad tech and programmatic landscape would have things ...
Google Advertising: What Exactly is Chrome Blocking?
Google’s always been strict on privacy.
25 Native Advertising Examples [2019 Update] - MediaRadar
Native advertising is more popular than ever, with spending jumping by 37% in 2021 and expected to reach $98.59b this year.
3 Ways to Sell Cross-Platform Advertising to Brands on a Budget
Cross-platform advertising is one of the most effective and cost-efficient ways to get a message out to the masses. With the average person expected ...
2023 MediaRadar Prediction: Agriculture Advertisers Make it Rain on Traditional Ad Formats
As we kick off 2023, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad strategies of ...
Are Interactive Voice Ads Going Too Far?
Interactive ads aren’t new.
eSports Are Opening New Ad Inventory for Brands
Almost a decade has passed since ESPN launched a new vertical to cover eSports—and for years, many of us, including advertisers, were left scratching ...
Why B2B Brands Are Advertising on Instagram
Instagram—and most of the social media world—is a haven for B2C brands. In fact, many of today’s most successful B2C brands made a name for ...
The 5 Best B2B Sales Call Planning Tips Every Great Rep Should Know
The sales process is more digital than ever—you can thank the pandemic for that. In fact, more than 70% of B2B buyers don’t want to meet sales reps ...
OTT Ads Will Remain a Pillar of Media Mixes for Years to Come
Over-the-top technology (OTT) is still fairly new.
7 Essentials to Include in a Statement of Work (SOW)
A well-organized Statement of Work (SOW) is your first opportunity to show your agency’s value as a partner.
Top 3 Reasons Why Lead Scoring Is So Important for Success in Ad Sales
Imagine your boss handing you a list of 1,000 leads.
Understanding the Direct-to-Consumer (DTC) Market & the Opportunity for Advertisers
Have you ever taken an Uber or ordered a pair of Nike shoes directly from the brand’s website?
How Is the Auto Industry Spending on Programmatic Ads?
The auto industry is grabbing headlines as it navigates major industry changes.
4 Reasons Why Brands Like Podcasts for Direct Response Advertising
In a 2021 study, 79% of respondents were aware of podcasts, while more than 82mm people listened to them—a number expected to surpass 100mm in 2024.
2023 MediaRadar Prediction: Media & Entertainment Advertisers Course Correct as the Pandemic Wanes
As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
What Is Programmatic OTT & Why's it a Must-Have for Brands in 2023?
Long gone are the days when Hulu, Amazon, and Netflix dominated the OTT space.
Asking the Right Questions: The Key to Building Lasting Business Relationships with Prospects
You’ve worked hard to get your prospect on the phone or land a meeting.
How Does 5G Impact Mobile Advertising?
In 2020, we saw the long-awaited 5G begin to spread across the US. T-Mobile was the first to release 5G, while AT&T and Verizon released their ...
Events Are Back: How to Prove the ROI to Sponsors
Events are back after an extended hiatus—and organizers and convention centers are ecstatic.
Programmatic TV: 7 Terms You Need to Know in 2023
Spending on programmatic and addressable TV has been rising for some time, albeit by a small portion of total TV ad spend, as advertisers and ...
In-Game Ads Helps Brands Ride the Wave of Video Game Popularity
Baseball and apple pie are considered “America’s pastimes” by most.
6 Tips for Leaving Effective Voicemails for Prospects in 2023
The advancement of technology has strengthened the nexus between buyers and sellers. A few clicks on LinkedIn bring reps face-to-face with millions ...
Why Is Programmatic TV Advertising So Confusing?
Over-the-top (OTT) technology has gone from a niche streaming option to one of the most popular ways to watch TV in just a few years. In June 2022, ...
The Fast Advance of Programmatic Native Ads
At first blush, it would seem that native ads and programmatic ads would come together like oil and water.
Spotify and Hulu? How (and Why) OTT Partnerships Formed
The current TV landscape makes it difficult for streaming platforms to meet viewer demands and revenue requirements simultaneously.
Will Amazon Own the Programmatic Advertising Market?
Amazon has dominated eCommerce and fulfillment for years. No one can ever deny that. In Q1 2021, Amazon made $837,330.25 every minute.
OOH is Getting a Makeover Thanks to Big Players in Ad Tech
It’s been four years since California-based ad tech startup Firefly received a funding round worth $30 million. The company focuses on one specific ...
4 Native Advertising Trends to Keep in Mind in 2023
Advertiser spend on native advertising continues to rise. Native advertising spend increased by 37% in 2021 and is expected to surpass $98b this year.
Ad tech Companies Prepare for a World Without Cookies
At WWDC 2020 conference, Apple announced a big change was coming with iOS 14: App Tracking Transparency, which requires “app developers to ...
2023 MediaRadar Prediction: Home Goods Advertisers Aren’t Bursting Their Ad Strategies
As we approach the end of the year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
2023 MediaRadar Prediction: CPG Advertisers Are in for Steady Spending in 2023
As we approach the end of the year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
MediaRadar’s Recession Ready Weekly Advertising Overview: Beauty, Education, and Others See WoW Increase in Ad Sales
This week MediaRadar reviewed ad buys from the week of December 5, 2022, and compared them to ads that ran the week of November 28, 2022.
Programmatic Advertising Explained: 32 Essential Terms [2023 Update]
Given how rapidly programmatic advertising is expanding in terms of both media and capabilities—programmatic ad spending is expected to increase by ...
Host-Read Podcast Ads: Why They’re the Next Big Thing
The popularity of podcast advertising is exploding.
Premium Podcasts: Is the Subscription Model Working?
The principle noun behind the ‘podcast’ portmanteau may be obsolete, but the growth of the format itself is far from over.
4 Types of B2B Digital Advertising to Watch [2023 Update]
B2B marketers use advertising for audience reach but also to influence potential decision-makers, raise brand awareness and become thought leaders.
How B2B Publishers Are Building Nontraditional Revenue Streams
What do an interior design magazine and an online sampling platform have in common?
How Should Publishers Set Their Price Floor?
While it’s important for publishers to understand header bidding, it’s just as important that they understand how to make it work for them.
What Is Prospecting and How to Do It Right?
Do you want to win new clients for your agency? Of course, you do, but how does that happen?
How Mergers and Acquisitions Are Transforming the TV Landscape
Mergers and acquisitions are nothing new to the entertainment industry.
Supply Side Platforms Becoming More Demand Focused - MediaRadar
Supply-side platforms (SSPs) are one of publishers’ most powerful ad tech tools, but, at the end of the day, advertising is typically driven by ...
The Evolution of Social Media Advertising
Social media is quite literally its own world. It continues to hold a special place in the hearts of advertisers despite other appealing ecosystems, ...
2023 MediaRadar Prediction: Layoffs and Career Changes Boost Education Ad Spend
As we approach the end of the year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
2023 MediaRadar Prediction: Will Gaming Advertising Continue to Surge?
As we approach the end of the year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
2023 MediaRadar Prediction: Technology Advertisers Spend Despite the Uncertain Economy
As we approach the end of the year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
MediaRadar’s Recession-Ready Weekly Advertising Overview: Apparel and Food See WoW Increase in Ad Sales
The Apparel and Food landscape is changing faster than ever. As we feel the impact of the recession, MediaRadar is monitoring which advertisers are ...
2023 MediaRadar Prediction: Travel Advertisers Prepare for Takeoff in 2023
As we approach the end of the year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
2023 MediaRadar Prediction: Gambling Advertisers Bet Big on Traditional Formats
As we approach the end of the year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
2023 MediaRadar Prediction: Baby & Kid Advertising Will Continue to Grow
As we approach the end of the year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
MediaRadar’s Recession-Ready Weekly Ad Spend Overview: Media and Tech See WOW Increase in Ad Sales
The media landscape is changing faster than ever. As we feel the impact of the recession, MediaRadar is monitoring which advertisers are shifting ad ...
2023 MediaRadar Prediction: Beauty Advertisers Take Advantage of the Lipstick Effect
As we approach the end of the year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
2023 MediaRadar Prediction: Apparel Advertising is Back in Vogue
As we approach the end of the year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
3 Ways You Can Profit From Twitter’s Current Advertising Woes
It’s no secret that Elon Musk has had his hands full since he took over Twitter officially in November 2022. Musk is making drastic changes that ...
2023 Advertising Prediction: Retail Advertisers Continue Ramping Up Spend
As we approach the end of the year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
2023 Advertising Prediction: Caffeinated Beverages Advertising Shifts Focus to New Products
As we approach the end of the year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
2023 Advertising Predictions: Fitness & Health Advertising Are Heating Up
As we approach the end of the year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
2023 MediaRadar Predictions: Expect A Surge in Electric Vehicle Ad Spend
As we approach the end of the year, we’ll be covering trends from 16 key markets. We’ll recap the state of each industry over the past year, the ad ...
2023 MediaRadar Prediction: Flu Season is Here and Over-the-Counter (OTC) Medications Are Increasing Ad Spend
As we approach the end of the year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...
The State of B2B Advertising: Brands Are Spending Despite the Uncertain Times
In 2022, inflation surpassed 9%, Facebook had its biggest one-day value drop ever, and we entered a recession.
Omnichannel Advertising Strategies Are Still in the Spotlight
With less than two months before Times Square’s New Year’s Eve celebration, advertisers across industry lines are making their lists—and planning ...
Peloton Advertising Hit a (Major) Bump in the Road
Peloton was already in trouble when we wrote about its ad strategy earlier this year.
Advertising During a Recession—Which Companies Are Spending?
After two-plus years of a pandemic, a quick transition into a recession seems only fitting.
Discovery+ and HBO Max Merge: What Does it Mean for Advertisers?
Another day, another headline about OTT.
Back to Office Trends Halts Spending in Key Areas
After plunging into an unexpected work-from-home experiment nearly 3 years ago, some companies are calling their workers back to the office. ...
Return-to-Office Policies Spark Spending for Some Advertisers
After more than two years of remote work, many companies are unlocking their office doors and asking employees to come back.
Facebook & Instagram Overlap: How Are Advertisers Spending on the Social Media Giants?
Through August 2022, more than 64k companies have promoted nearly 77k brands on Facebook and Instagram (both owned by Meta), collectively spending ...
Netflix Ads Are Coming—Who's Going to Buy Them?
“Never say never, but it’s not in our plans.”
Netflix Ads Are Coming—Who's Going to Buy Them?
“Never say never, but it’s not in our plans.”
How to Woo Social Media Advertisers
Do you want your brain to do a backflip?
Firearms & Accessories Advertising On the Rise in the US
Advertisers build their strategies based on current events.
3 Interesting Facts About the State of Twitter Advertising
Twitter advertising isn’t dead; it’s just evolving.
Thompson Street Capital Partners and Endicott Capital Announce Strategic Investment in MediaRadar
ST. LOUIS (September 26, 2022) – Thompson Street Capital Partners (TSCP), a growth-focused private equity firm based in St. Louis, and Endicott ...
4 Trends That Sum Up the State of Retail Media Ad Spending
Retail media has been squarely in the spotlight of late as digital advertisers come to terms with the post-cookie world—the same one Google just ...
The State of B2B Media in 2022 & What it Means for 2023
Whether we’re talking about B2B, B2C or B2XYZ, the pandemic and everything in its wake has put most companies through the wringer.
5 Social Advertising Myths You Can’t Believe
When you’re in advertising, the way you approach social media matters—a lot. In H1 of 2022, advertisers invested nearly $12b on Facebook, Instagram ...
How to Understand and Expand Your Total Addressable Market (TAM)
Imagine this: You walk into the boardroom excited to tell your leadership team you blew past your quarterly numbers.
3 Things You Need to Know About Video Advertisers: OTT, Social Media, & YouTube
Video is the coolest kid at the video advertiser table right now. Its ability to cross generational lines and repeatedly outperform static and ...
Speed Up or Slow Down? Automotive Advertisers Are All Over the Road
The global automotive market is projected to reach nearly $95t (yes, that’s a “t”) this year, making it one of the biggest industries in the world.
3 Instagram Advertising Trends You Can’t Ignore
Which channels are on your Mount Rushmore of digital advertising?
Better Late Than Never: New Digital Advertisers in H1 2022
Mark Twain once said, “The only two certainties in life are death and taxes.”
3 Entertainment Categories That Are Increasing Ad Spend (Despite the Recession)
On March 11, 2020, the World Health Organization (WHO) put everyone on notice when they announced that the COVID-19 outbreak was officially a ...
Help Wanted: Some Advertisers Increase Spending During The Great Resignation
Don’t let the recent job growth fool you—the US job market is a dumpster fire.
How Advertisers Are Spending on Digital Media Channels & How That Should Impact Your Strategy
What do the COVID-19 pandemic, a looming recession, rising interest rates and global conflicts have in common?
Cryptocurrency Prices Fall—Is Ad Spending Doing the Same?
It’s been more than a decade since “Satoshi Nakamoto,” a suspected pseudonymous person or persons, introduced Bitcoin—and cryptocurrency—to the world.
Political Ad Spend Increases Ahead of Midterm Elections
With the midterm elections fast approaching and the balance of power in Washington teetering on the edge, Democrats and Republicans are doing ...
Creating a Path to Success That Your Sales Reps Can Believe
This article is based on a webinar from MediaRadar’s Chief Sales Officer, Jen Wilga. Watch the full webinar, here.